Krill Oil Sales Soaring, Despite Environmental Concerns

Annual krill oil sales are growing at a rate of 20 percent, despite concerns about the sustainability of krill harvesting. Whole Foods and other natural foods stores have banned the sale of krill products because of environmental concerns. However, consumers are increasingly aware of the health benefits of krill oil, which has more omega-3s than other fish and contains a potent carotenoid known as astaxanthin. The increasing consumer awareness of the benefits of krill oil should drive sales – and probably prices – higher in the future, according to industry observers. However, environmental conservation groups are relentless in their opposition to krill harvesting.