Unilever Eyes Takeover Of Honest Company

Unilever PLC is negotiating to acquire Honest Co., the household and personal care company co-founded by actress Jessica Alba. Under discussion is a proposed deal that would value Honest at more than $1 billion but a lot lower than the $1.7 billion valuation the company received in a 2015 fundraising round. Since its founding in 2011, Honest has raised more than $200 million from external investors, including venture capital firms General Catalyst Partners and Lightspeed Venture Partners. Buying Honest would give Unilever a point of entry into the market for natural or green cleaning products and diapers.