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Period: March 1, 2013 to March 15, 2013
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

General Mills Employees Help Fight Poverty In Africa

Partners in Food Solutions, a nonprofit group established by employees of food company General Mills, works to help poor people in Africa through technology and knowledge transfer. The group's efforts include sharing with Africa-based partners and beneficiaries General Mills' knowledge and technical expertise as a food company. Among FPS' partners in Africa are Nyirefami, a flour-milling company in Tanzania, and COMACO, a nonprofit that markets food to consumers while working to save wild animals and ecosystems.

"How General Mills Uses Food Technology to Make an Impact in Africa", Harvard Business Review, March 06, 2013

Unilever Foresees Harsh Business Climate In Nigeria In 2013

Unilever Nigeria PLC managing director Thabo Mabe forecast business will be more difficult in 2013. Speaking at the company’s 2012 Customers Forum event in Lagos, Mabe said global warming is expected to have adverse impact on the business environment in Nigeria, as well as worldwide. Mabe, however, promised his company will push its products harder despite the forecast hardships. Unilever’s reorganization of its business in the country’s northern region helped made the region the company’s highest sales point in its 2010 financial year, Mabe said.

"Business-Nigeria: Business will be tough this year - Unilever MD", afriquejet.com, March 04, 2013

The Body Shop sets three goals to its suppliers!

Premium Beauty News, March 12, 2013

P&G wins two CRS excellence awards

Pakistan Observer, March 07, 2013

Press Release  

Whole Foods Market Says To Require GMO Labels On Products By 2018

Whole Foods Market said it plans to require all products at its stores in the United States and Canada to have labels indicating if they contain genetically modified organisms (GMOs) by 2018. Making the announcement at the Natural Products Expo West event, Whole Foods Market said it has been cooperating with many of its suppliers for several years to source products without GMO ingredients. In 2009, for example, the retailer began subjecting its 365 Everyday Value line to Non-GMO Project verification and encouraged its grocery suppliers to do the same. 

"Whole Foods Market© commits to full GMO transparency", Whole Foods, March 08, 2013

Method Launches Cable TV Advertising Campaign

Method launched its first television advertising campaign in key markets in the United States and Canada. The manufacturer of environment-friendly household and personal care products expanded its digital campaign with a cable TV buy in seven markets in the region for the whole of 2013. Method launched the "Clean Happy" videos online in 2012 and expanded its Facebook community. Advertising agency Mekanism developed the campaign, which includes commercials featuring the company's major products.


Products & Brands  

Advanced Packaging Helps Retailers Provide Fresh-Baked Organic Breads To Customers

Bread, pastry and confectionary producer Pastry Smart has introduced a brand of bread that is certified organic – with fewer than nine ingredients – and shipped to retailers after “par-baking” in a state-of-the-art “bake-able” bag. Retailers finish baking the loaves in their own ovens and sell it to customers as freshly baked organic loaves. The company says its Le Culture brand provides a simple solution for supermarkets and other retailers that do not have certified organic kitchens. Pastry Smart says it is committed to sustainability, use of renewable energy, sourcing local ingredients, and blending traditional handcrafted baking with advanced manufacturing technology.

"Pastry Smart Announces Two New Organic, Humane Brands: Le Culture, A Handcrafted Bread Collection, and Mission Blue Confections", News release, Pastry Smart, March 08, 2013

The Body Shop Names Leona Lewis As Brand Activist

The Body Shop appointed singer Leona Lewis as brand endorser. Lewis' support for animal rights and her being a vegetarian make her an ideal partner for the cosmetics retailer. Lewis will support The Body Shop and Cruelty Free International's joint campaign to ban animal testing for cosmetics worldwide. Also, The Body Shop will launch the Limited Edition Collection by Leona Lewis line of cruelty-free fragrance and makeup products.

"Leona Lewis appointed The Body Shop's new Brand Activist", Marie Claire, February 28, 2013

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