Walmart chose to deal with its negative public image by telling its side of the story while working to become a better company at the same time. Like some other large corporations, Walmart has had its share of negative publicity. Rather than telling a better story, however, the retailer chose to set objectives in areas, such as sustainability, women’s economic empowerment, and healthy food. While the company’s CEO played a leadership role in the company’s efforts to reach such goals, the company chose to get its supply chain partners, customers, communities, and employees involved. Hurricane Katrina became the turning point for the retailer, which promptly mobilized to provide the storm’s victims with meals, emergency supplies, and cash. This encouraged the company to use its size and resources to make a difference in the communities where its stores operate.
"Don’t Spin a Better Story. Be a Better Company", Harvard Business Review Magazine, October 01, 2013
L’Oréal is gradually adopting the sustainable and ethical sourcing strategies of The Body Shop, a natural cosmetics retailer it acquired in 2006, according to the retailer’s Community Fair Trade program head Mark Davis. Almost all products that The Body Shop sells include at least one CFT ingredient, at present. As part of the CFT program, company buyers work with communities to expand the supply chain’s access to sustainable materials. Davis said The Body Shop has been working with L’Oréal to teach the cosmetics giant about sustainable sourcing.
"The Body Shop gives L'Oreal a lesson in ethical sourcing", Business Green, September 17, 2013
Henkel was ranked as market segment leader in the Dow Jones Sustainability Index and Dow Jones Sustainability Index Europe. Listed as the top company in the Household and Personal Products category of the Dow Jones Sustainability Index, the company remains the only one in its market segment to be included in both sustainability indices. Other ratings agencies, such as FTSE4Good index and Ethibel Pioneer, have also recognized Henkel’s sustainability performance.
"Henkel confirms leading position in sustainability ranking", Henkel, September 12, 2013
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Retail Gazette, September 30, 2013
Business Excellence, September 23, 2013
GreenPalm, September 20, 2013
Tate & Lyle, September 20, 2013
PRNewswire, September 16, 2013
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