Unilever Launches First TV Branding Campaign In United States, Works Against Child Hunger

Unilever launched its first TV branding campaign in the United States. Featuring TV ads created by WPP's Ogilvy & Mather agency, the campaign highlights speeches by Martin Luther King, Gandhi, and young people campaigning against hunger. Unilever, through its Project Sunlight sustainability initiative, aims to eliminate child hunger in partnership with Feeding America. At the same time, the campaign aims to raise consumers' awareness about the company, its sustainability efforts, and its various brands.

"Unilever Takes Corporate Branding to TV for First Time", Advertising Age, November 10, 2014

Goodwell Seeks Crowd-Sourced Funds For Proposed Sustainable Toothbrush

Goodwell is raising funds through crowd funding site CrowdSupply to finance the development of its sustainable toothbrush. Expected to be priced at $69, the toothbrush kit is made from natural materials and will be guaranteed for life. Buyers will have the option to purchase a yearly subscription plan that comes with a new attachment every month. It also comes with an optional Hacker/Tracker data tracker that will help monitor consumers' toothbrushing activities.

"Goodwell Toothbrush is a Sustainable, Smart Product You Never Have to Replace", PSFK, November 07, 2014

Unilever Asia Receives Honors For Sustainability Efforts In Singapore

Unilever Asia was recognized as one of the 10 most sustainable companies in Singapore during the city-state's first Sustainable Business Awards. Presented by events company Global Initiatives and consulting firm PriceWaterhouseCoopers, the SBA seeks to highlight sustainable business practices that help the environment and all stakeholders. SBA emphasizes companies' integration of sustainability into their long-term strategies.

"Unilever Asia emerges top among Singapore’s sustainability leaders", Eco-Business, November 26, 2014

Basel Action Network Encourages Companies To Dispose Technology Wastes Responsibly

Basel Action Network launched its e-Stewards Marketplace, an online platform designed to help businesses find certified recycling partners for their obsolete or damaged technology equipment and devices. Featuring registered buyers that are approved e-Stewards operations, the marketplace also allows companies to trade scrap materials and sales of refurbished computers and other electronic equipment. In the United States, IT users generate about 3.4 million tons of electronic waste each year, with the consumer electronics industry collecting 260 million pounds in 2013.

"E-waste Trading Platform Woos 'Ethical' Businesses", Forbes, October 26, 2014