L'Oreal USA said it reduced its CO2 emissions by 50 percent in absolute terms by the end of 2014, compared with a 2005 baseline. As part of the company's Sharing Beauty With All global sustainability initiative, the company intends to have 100 percent of its product with an environmental or social benefit and 100 percent of strategic suppliers evaluated in terms of their social and environmental performance. Also, the program seeks to reduce carbon emissions, water consumption, and waste per finished product by 60 percent. Also, to support the program, the company invested more than $35 million to expand its use of renewable energy, including the installation of solar energy system across many of its facilities.
"L'Oreal USA Reduces CO2 Emissions by 57%", PRNewswire , May 01, 2015
Unilever launched the “Rinse. Recycle. Reimagine.” campaign aimed at encouraging US consumers to recycle the packaging of their bathroom and beauty products. Developed in partnership with Keep America Beautiful and the Ad Council's “I Want to Be Recycled” campaign, Unilever's initiative will feature content aimed at encouraging Americans to support recycling empty packaging into new products or recycled packaging for new bathroom products. Results of an online survey commissioned by Unilever revealed 42 percent of Americans said they do not recycle because they are unsure whether an item is “eligible for recycling.” Also, 22 percent of respondents said they do not want to walk their recyclable bath packaging to the recycling bin.
"Unilever Launches “Rinse. Recycle. Reimagine.” In Partnership With Keep America Beautiful And The Ad Council To Rally Americans To Clean Up Their Act In The Bathroom", PR Newswire, April 30, 2015
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GreenBiz.com, May 08, 2015
The Wall Street Journal, May 06, 2015
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