Cocoa production is down, especially in Ghana, and prices have soared by 40 percent in the last four years. Worse, this frustrating situation has occurred at a time when demand is up in markets like China and India, where chocolate treats have always been considered unaffordable. To rectify the problem, Mondelez and 10 big chocolate producers and cocoa processors are investing a billion dollars in cocoa-sustainability programs to boost crop productivity. Cocoa production in Ghana in 2014 fell 18 percent from 2013 earlier, thanks to disease, dry weather and shifts in government policy. Ivory Coast’s cocoa harvest increased 2.8 percent. Global demand for chocolate rose 0.6 percent in 2015, but production fell 3.9 percent to 4.2 million tons.
"Chocolate Makers Fight a Melting Supply of Cocoa", The Wall Street Journal, January 13, 2016
Millennial consumers are expected to have significant influence on consumption trends in 2016, according to the “Top 10 Global Consumer Trends for 2016” webinar. Consumers are likely to continue using social media to rant against greenwashing, or brands’ insincere displays of caring for the environment. Also, demand for recycled and pre-owned products is forecast to gain strength. For millennials, owning an automobile is no longer an “icon of freedom” but more of a “strain on their finances and the environment.”
"Top 10 Global Consumer Trends for 2016: Webinar Q&As", Euromonitor International, February 08, 2016
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Business Green, February 10, 2016
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