Britvic Opens New High-Capacity Can Production Lines At U.K. Plant

Britvic’s three-year, multimillion-dollar U.K. infrastructure investment program has resulted in the creation of three new aluminum can production lines in the Rugby plant, collectively capable of producing 6,000 cans a minute. The $139 million production lines are expected to generate 80 new jobs at the plant, while reducing waste and boosting flexibility in the type of material –aluminum or steel – used.  The company claims that by April its steel can formats will be replaced by aluminum cans, removing 8,000 tons of metal annually.

"New Britvic £100m Investment Helps Produce 6,000 Cans per Minute", Packaging News, February 06, 2018

Nestlé Waters NA Debuts Recyclable 700ml rPET Bottle For Its Pure Life Line

Nestlé Pure Life Purified Water has begun using a 700ml bottle made entirely from food grade recycled plastic. The new rPET bottle will be arriving this month on grocery, mass, and convenience store shelves across the country. According to Nestlé Waters North America, use of the rPET bottle achieves two goals: “satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle." The company said the bottle will be spotlighted in a short video about Nestlé’s use of recycled materials that was created for viewing on social media and on its website. The video encourages consumers to recycle the bottle so that it can be made into a new one. 

"Nestle Pure Life Purified Water Launches New Bottle Made From 100 Percent Recycled Plastic in North America", News release, Nestlé Waters North America, February 15, 2018

Beverages Made With Wonky Fruits Gain Momentum In The U.K.

British sparkling water brand Dash Water, known for using ugly but edible fruits and vegetables, has launched a social media ad campaign with the theme “Squashed for Love” for its newest flavor. The new raspberry-infused water is made with wonky or slightly squashed raspberries. During the run of the campaign, customers can win a three-month supply of the water simply by visiting a local Whole Foods Market and saying the word “squashed” to Dash’s sampling squad. Only eight months old, Dash Water has already spawned imitators: the British brand Cotchel launched an apple and pear juice line in January using fruit too big, too small or too ugly to be sold in grocery stores.

"Dash Water Kicks off Campaign with New Raspberry-Infused Drink", FoodBev, February 14, 2018

Authenticity Is RAW Pressery’s Guiding Precept

Indian entrepreneur Anuj Rakyan, founder of cold-pressed juice company RAW Pressery, says clean label will be the hot trend in food and beverages in 2018. With that in mind, the company will base an advertising campaign on that trend this year. But Rakyan nevertheless believes that authentic products – not advertising itself – builds consumer trust. That philosophy actually prevented Rakyan from launching a new product – baby food – it spent many months developing. There were distribution problems certainly, but more importantly, the company came to the conclusion that baby food was not within its definition of authentic. Rakyan told his people, “Let’s focus on what we are good at.”

"RAW Pressery's Anuj Rakyan on Clean Label, His Philosophy on Advertising and More", ET Brand Equity, January 30, 2018

U.K.’s One Drinks To Introduce Refillable Water Bottles This Spring

British bottled water company One Drinks says it is committed to producing a refillable bottle for its One Water brand this year. The company is also expected to introduce Tetrapak cartons and canned water, as negative publicity surrounding the environmental impact of plastic bottles continues to build. One Drinks, which is known for supporting water conservation efforts, will launch its new products in the U.K. in the spring and will appear on grocer shelves alongside its One Water PET and glass ranges. PepsiCo distribution partner Voss (Norway) already packages its water in reusable glass bottles.

"One Drinks Sets Sights on Refillable Bottled Water Launch", Just-Drinks, February 08, 2018