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Period: September 15, 2019 to October 1, 2019
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

RB Pushes Gray As Greener

This summer RB is launching a tub for its Finish Quantum Ultimate that is made from 30% recycled polypropylene (rPP) content. Unlike PET, which has a well-established recycling infrastructure and which can be recycled in light colors that are close to virgin PET, rPP is the ‘ugly duckling’ of plastic recycling. rPP comes from a wide range of polypropylene uses – bottle caps, ketchup bottles, yogurt pots… –  is difficult to process and comes out gray. Veolia worked with RB to develop rPP to several strict technical criteria. Instead of using masking pigments or additives, RB says it wishes to make a statement and is using this color as a point of difference and saying it is “proudly grey.” It claims to be the first FMCG company using rPP at scale. This move is part of RB’s commitment to make 100% of its packaging recyclable and for it to contain at least 25% recycled content by 2025.

"From black to grey – all part of our commitment to going green", Reckitt Benckiser, August 08, 2019

DASANI Announces Series Of Plastic Reduction Initiatives

DASANI’s owner, The Coca-Cola Company, has pledged to make its bottles and cans with an average of 50% recycled material by 2030. In support of this goal, DASANI announced a “robust pipeline” of efforts to lower its plastic footprint. Its HybridBottle, which is made with a mix of up to 50% plant-based renewable and recycled PET, will be available nationally in 20-ounce bottles in mid-2020. It will rollout up to 100 additional DASANI PureFill water dispensers, starting in fall 2019. DASANI will also introduce new aluminum cans and new aluminum bottles. The cans will be introduced in the Northeast this fall with both available nationally in 2020. Other initiatives include adding “How2Recycle” labels to all DASANI packages and ongoing “light-weighting” across its product portfolio.

"DASANI® Takes Steps to Reduce Plastic Waste Through Increased Use of Recycled Materials, Expanded Package Innovation", Coca-Cola , August 13, 2019

UK Government Backs c – Edible, Plastic-Free Drink Packaging

Oohos – containers for drinks up to 100ml – are made entirely from Notpla, a seaweed extract that fully biodegrades in four to six weeks. Ooho manufacturer, also called Notpla, received funding from the UK Government to bring the innovation closer to commercialization, with a broader aim of developing a vending machine for use in gyms or restaurants. It envisions the machine could dispense up to 3,000 Oohos a day, with consumers selecting the drink. Notpla is working closely with Lucozade Ribena Suntory. It sampled 36,000 Lucozade Sport Oohos at the 2019 Virgin Media London Marathon and LRS is working to include Lucozade Sports as an option for the Ooho drink dispenser.

"Lucozade-Backed Edible Packaging Gets Government Funding ", Lucozade Ribena Suntory , August 13, 2019

Unilever Japan To Use Recycled Plastic For New Products

Unilever Japan announced that, for new products, instead of using virgin PET it will start using 95% recycled plastic packaging in the second half of 2019 and 100% recycled plastic by the end of 2020. It will start with new products from three brands Lux, Dove and Clear. The move is part of the company’s focus on LBN-P (Less / Better / No-Plastic) as a way “deplasticize,” and part of the company’s broader goal to make 100% of its plastic packaging reusable, recyclable or compostable by 2025, and to ensure at least 25% of plastic used comes from recycled sources. Unilever said the effort excludes plastic that is currently technically difficult to convert due to additives such as colorants.

"Unilever Japan to shift all packaging to 100% recycled plastic by end 2020", Unilever , August 16, 2019

The Better McDonald’s Berlin Store Gives The Company Food For Thought

In June this year, McDonald’s opened a concept store for 10 days in Berlin aimed at exploring plastic-free options, eliciting customer feedback and starting debate. The Better McDonald’s Store offered paper straws and wooden cutlery, and edible waffle cups for condiments, wrapped sandwiches in grass-based packaging, and presented Chicken McNuggets in paper bags instead of cardboard boxes. The company said that the response was “very positive”, the grass wrapper was a “hit in terms of eco-friendliness and ease of use”, and the waffle cups were seen as a good way of replacing condiment sachets and containers. Customers were happy with the eco-friendliness of the paper straws, but less so about their ease of use and durability, and believed they wouldn’t miss lids on containers. The wooden cutlery experiment wasn’t a hit. 

McDonald’s also said that it is working on other options in its normal restaurants. In Germany, in-house hot drinks are served in porcelain or glass mugs, and McCafé ...  More

"What we learned from Berlin’s plastic-free McDonald’s experiment", McDonald’s, August 28, 2019

Consumers Are At The Heart Of Plastic Reduction Efforts, But Retailers Are Responding

According to Euromonitor, nearly two-thirds (63%) of containers for food, drinks, home, beauty and pet food are plastic, because of its durability, versatility and other characteristics. Recycling or reuse rates, however, are not high enough, partly because of consumer confusion over what can be recycled, perpetuated by a lack of standardization in packaging. Few countries have the recycling infrastructure and rates of Germany, which runs deposit schemes for plastic bottles, but the effort to increase rates is also hampered by consumers being used to disposing of items. Change is afoot. Consumers are more alive to plastic waste issues. Surveys suggest they are more willing today than two years ago to pay more for options that are better for the environment. Retailers like IKEA and UK-based Iceland are reacting to this change. IKEA is stopping the use of oil-based plastics, pledging to manufacture 100% of its products from recycled materials from August next year. It is also ending the ...  More

"Un mundo libre de plástico – A world free of plastic", Euromonitor International, August 30, 2019

Drinks Companies In India Cooperate To Limit Scope Of Government Ban On Single-Use Plastic

The Indian government is looking at imposing a ban on single-use plastic from 2022, and drinks companies are seeking clarity on how this will impact their use of polyethylene terephthalate (PET) bottles. The country’s largest packaged water company, Bisleri International, uses only PET bottles. For Coca-Cola and PepsiCo, PET bottles comprise around half of annual sales of their fast-moving pack sizes. The industry claims that PET isn’t single-use plastic because it’s recyclable and it’s uniting to lobby government, arguing that a switch to glass or aluminum cans is not feasible on cost grounds. Elsewhere in India, companies in the travel and hospitality sectors have been reducing single-use. The Central Pollution Control Board (CPCB) estimates the country produces almost 26,000 tonnes of plastic annually.

"Beverages fear pain as government steps up to push out single use plastic", The Economic Times, September 06, 2019

Earlybirds To Sell Its Snacking Drinks In 100% Plant-Based Packaging

Snacking drinks from UK-based Earlybirds will soon be sold in 100% plant-based packaging, including a lid made from sugarcane. The brand achieved distribution in some Sainsbury’s stores from August 2019. The drinks are high in fiber, contain no added sugar, and come in two variants: Berry Bircher and Mango & Oats. 

"Earlybirds snacking drinks to launch plant-based packaging with sugarcane lid", Beverage Daily, September 12, 2019

Sustainable Skincare Brand Maiiro To Put Spotlight on Greenwashing Brands

UK-based sustainable skincare brand Maiiro has launched a new campaign that takes aim at what it sees as greenwashing by many of its competitors. Its aim is to put pressure on those brands to step up their plastic reduction programs, and to encourage consumers to be more aware of the impact of their purchases. The campaign, which Maiiro calls ‘Pack of Lies’, aims to be an information hub on the way in which brands are greenwashing. It will also give tips on how consumers can better recycle plastic. Maiiro has launched as petition too, to push for legislation to improve transparency in brands’ plastic reduction efforts. 

"Maiiro launches new campaign to tackle beauty industry's plastic problem", The Drum Network, September 12, 2019

DJSI Ranks Coca-Cola HBC The Leader In European Beverage Sustainability

The 2019 Dow Jones Sustainability Index (DJSI) has named bottler Coca-Cola HBC the most sustainable beverage company in Europe for the sixth time in seven years. The top ranking was given to the company for reducing carbon emissions by 25 percent since 2010 – two years ahead of its 2020 target date – lowering the amount of water used in production by 22 percent, and recovering the equivalent of 45 percent of primary packaging placed in the market for recycling. The company was given top scores in 11 categories and was also recognized for positive improvements in nine other categories. The overall score of 90 placed it second in the global ranking. Coca-Cola European Partners (CCEP) was also listed on the DJSI. 

"Coca‑Cola HBC again named Europe’s most sustainable beverage company ", Coca‑Cola HBC , September 14, 2019

CCEP Replaces Plastic Shrink Wrap Used In Multipacks With Cardboard

Coca-Cola European Partners (CCEP) announced it will replace the plastic shrink wrap used to keep cans together within multipacks with cardboard. According to the company, use of sustainably-sourced cardboard will remove approximately 4,000 tons of single-use plastic a year. The move to 100 percent recyclable cardboard will take place across its western European business, supporting the company’s Action on Packaging commitment to make all packaging recyclable or reusable by 2025. In June, Coca-Cola announced that its Honest, Glaceau Smartwater, and Chaudfontaine brands in Western Europe will  be sold in bottles made from 100 percent recycled plastic (rPET), replacing 9,000 tons of virgin plastic per year across Western Europe. 

"Coca-Cola European Partners to remove 4,000 tonnes of single-use plastic by swapping shrink wrap for cardboard in Western Europe [1]", Coca-Cola European Partners , September 19, 2019

Britvic Pledges To Improve Sustainability, Reduce GHG Emissions

The Science Based Targets initiative (SBTi) – a partnership between nonprofit eco-charity CDP, the U.N. Global Compact, World Resources Institute (WRI), and the World Wide Fund for Nature (WWF) – encourages companies worldwide to set science-based targets to limit greenhouse gas (GHG) emissions, enabling them to transition to a low-carbon economy. British soft drinks producer Britvic just signed a Science Based Targets initiative (SBTi) to minimize its environmental impact, including removing plastic from the supply chain through lightweight bottles; all of its plastic bottles, cans and glass are fully recyclable. The company aims to reduce GHG by 30 percent per kilo of milk over the next decade to achieve carbon neutrality by 2050.

"Britvic commits to set science-based GHG emission reduction targets", Drinks Insight Network, September 23, 2019

CCEP Debuts Ad Campaign Promoting New Easily Recyclable Sprite Bottles

Coca-Cola European Partners (CCEP) has launched an above-the-line (ATL) promotional campaign to support the debut of its new, easily-recyclable, clear Sprite bottles. The campaign coincides with Recycle Week (September 23-29, 2019) in the U.K. and is supported by ATL activity which will appear on more than 6,000 display panels across the country. The ads form part of CCEP’s ongoing efforts to remove virgin plastic from circulation as it aims to double the amount of recycled PET used in all its plastic bottles, across 20 brands.

"Sprite to launch ‘Clear is the new Green’ campaign", Coca-Cola European Partners , September 24, 2019

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