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Period: November 1, 2019 to December 1, 2019
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

P&G In Europe Plans To Make 300 Million Bottles From Recycled Plastic

P&G announced that its Fairy, Flash and Viakal brands will increase recycled plastic use to 9,000 tonnes per year, starting in 2020. This move is part of the company’s commitment to reducing the amount of virgin plastic in all packaging by 50% by 2030.

In a press release, P&G put more emphasis on product formula changes, pointing out that a life cycle assessment found that the biggest “footprint reduction opportunity” for its home care cleaning products came when consumers used its products, which involved high use of water, often heated. Consequently, it has created formulas that wash dishes and clothes at low temperatures. 

"Procter & Gamble Household Cleaning Brands Such as Fairy, Flash and Viakal Announce Plans to Make 300 Million Bottles out of Recycled Plastic Every Year", Business Wire, October 24, 2019

Scientists Manage To Upcycle Polyethylene Into High-Quality Liquid Products

A group of scientists has upcycled polyethylene into high quality liquid plastics, raising the prospect of plastics that are more sustainable. The scientists from a number of US universities and institutions succeeded in catalytically transforming by hydrogenolysis energy-rich polyethylene macromolecules into value-added products that could be re-purposed for motor oils, lubricants, detergents and even cosmetics.

The authors of the study point out that plastics have many advantages – being strong, inexpensive and sterile – that are hard to replicate. Currently 380 million tons of plastics are produced worldwide each year (about 7% of crude oil and natural gas produced) and the plastic market is projected to quadruple by 2050 to ~1100-1500 million tons per year. With over 75% of plastics discarded after a single-use, the potential for an upcycling process is enormous. 

While this study was limited to laboratory conditions, it formed the basis of two patent applications (US Patent ...  More

"PAPER: Upcycling Single-Use Polyethylene into High-Quality Liquid Products", ACS Central Science, October 25, 2019

Chlorophyll Water Claims New Bottles Are Fully Biodegradable In Landfills

Chlorophyll Water, maker of a purified zero-calorie and sugar-free water enhanced with plant-pigment chlorophyll, says its new 20-ounce bottles are now landfill biodegradable, thanks to a bottle mold technology that integrates an organic additive that accelerates decomposition in landfills and anaerobic digesters. The idea of the new technology is to eliminate pollution, reduce greenhouse gas emissions, and recover clean renewable energy. The organic additive is designed to attract microbial activity within the landfill: as microorganisms consume the additive material, they excrete enzymes that break down the bottle. The process results in a bottle that is 100 percent recyclable, BPA-free, non-toxic and now, landfill biodegradable in about seven years. Chlorophyll Water still recommends that its bottles be recycled; each case purchased online comes with a recycling bag.

"Chlorophyll Water releases landfill biodegradable bottle", FoodBev Media , November 01, 2019

Sweden Will Be First Coca-Cola Market To Adopt Fully Recycled Plastic Bottles

Coca-Cola and Coca-Cola European Partners (CCEP) announced that Sweden will be the first market where all Coke products will be packaged in fully recycled plastic bottles. The transition beginning in the first quarter of 2020, will cut the use of new plastic by 3,500 tons annually. Plastic packaging for 40 types of products, including Sprite and Bonaqua, will consist entirely of recycled material next year, except for caps and labels.  Coca-Cola was recently named the top global plastic polluter in a worldwide audit of 476,000 pieces of waste organized by Greenpeace. In Western Europe, however, Coke is two years ahead of schedule to reach a goal that at least 50 percent of its plastic packaging to consist of recycled material by 2025.

"Coca-Cola’s First Market to Adopt Fully Recycled Plastic Is Sweden", Bloomberg, November 19, 2019

Coca-Cola Adopts New Multipack Packaging Technology In Europe

Coca-Cola and bottling partners Coca‑Cola HBC and Coca‑Cola European Partners announced they will begin to introduce a new multipack can packaging solution called KeelClip across Europe. The sustainability and merchandising benefits of KeelClip include complete coverage of can tops to keep them clean, finger holes to allow for easy carrying, and minimization of the amount of paper required. In response to the development, Coca-Cola HBC will invest $16.6 million into the packaging solution and will remove shrink wrap from all of its can multipacks in all European Union markets by the end of 2021, saving 2,000 tons of plastic and 3,000 tons of CO2 annually. Coca-Cola HBC plans to introduce KeelClip to its products early next year beginning in Ireland and Poland, then in Austria, Italy, Switzerland, and Romania in 2020. The new packaging will be used on all can multipacks of up to eight cans; larger can multipacks will be bound by a carton pack.

"The Coca‑Cola System introduces innovative KeelClip™ packaging technology on multipack cans in Europe: a first for the NARTD industry", Coca-Cola Hellenic Bottling Company, November 20, 2019

Dove To Be Sold In 100% Recycled Plastic Bottles By Year End

Dove said it will be the biggest brand in the world that has moved to 100% recycled packaging. Its actions include making its packing for single packs of its tablet soap plastic-free and moving to 100% recycled plastic bottles, where technically feasible, in North America and Europe by the end of 2019. All three of its ranges will be impacted: Dove, Dove Men+Care and Baby Dove. Unilever estimates the moves will reduce more than 20,500 tonnes of virgin plastic from its portfolio per year.

"Dove moves to 100% recycled plastic bottles", Unilever, November 26, 2019

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