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Period: July 15, 2020 to September 15, 2020
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Coca-Cola European Partners Moves to rPET Bottles In Two More European Markets

The announcement that CCEP will transition to 100 percent recycled plastic (rPET) bottles in the Netherlands and Norway follows the company’s decision to switch to 100 percent rPET bottles in Sweden. The move is an important step toward a closed-loop recycling system that will be supported by local deposit return schemes in those countries. Beginning in October, Coca-Cola in the Netherlands will produce 100 percent rPET small bottles for brands including Coca-Cola, Sprite and Fanta. Larger bottles will follow in 2021, making it the second market to move its locally-produced portfolio to 100 percent rPET. Coca-Cola Norway will transition to 100 percent rPET during the first half of next year.

"Coca-Cola to transition to 100 percent rPET bottles in Western Europe", FoodBev Media , September 08, 2020

Nestlé To Invest Millions In Transition From Use Of Virgin Plastics

The company plans to invest $30 million in the Closed Loop Leadership Fund, a private equity fund of Closed Loop Partners, to help support the shift from virgin plastics to food-grade recycled plastics across the U.S. The goal is to upgrade U.S. recycling infrastructure and secure access to food-grade recycled plastics. It is the first investment from Nestlé’s sustainable packaging venture fund, which was established earlier this year as part of its CHF 2 billion ($2.2 billion) sustainability commitment. The company plans to make 100 percent of its packaging recyclable or reusable by 2025, and reduce its use of virgin plastics by one third. Closed Loop will use the money to finance acquisitions of companies advancing circular economies in the U.S.

"Nestlé invests $30m in U.S. recycling initiative Closed Loop", FoodBev Media , September 08, 2020

Nestlé Strengthens Adherence To WHO Standards For Marketing Infant Formula

Following 107 reports of Nestlé noncompliance with WHO’s code on responsible marketing of breast milk substitutes (BMS, or infant formula), the company announced it is increasing its transparency on BMS marketing, has corrected noncompliance areas, and is now in compliance. The company said that to reduce non-compliance, it will continue to train employees and third-party workers on the importance of implementing BMS marketing policies. The company also calls for collective action, clear legislation, and enforcement by authorities in the different countries in which it operates. Sixty-one percent of non-compliance in BMS marketing is traceable to a third-party in a direct contractual relationship, but 39 percent of instances are linked directly to Nestlé. 

"Nestlé focalizes transparency around breast milk substitute marketing", Nutrition Insight, August 27, 2020

Nestlé Waters NA Factories In California Earn Water Stewardship Honors

The Connecticut-based company’s Ontario, Calif., factory received the platinum rating, highest attainable certification, from the Alliance for Water Stewardship. The company said all five California Nestlé Waters factories and all seven Arrowhead spring water factories were certified under the standard. The AWS standard measures responsible water stewardship across social, cultural, environmental, and economic criteria. Independent auditors look at the watersheds where sites are located, rating water quality, water quantity, and the health of important water-related areas. The AWS is a global membership-based collaboration that unites organizations promoting responsible use of freshwater.

"Nestlé Waters Becomes First Food and Beverage Company in the World to Earn Platinum Rating under the Alliance for Water Stewardship Standard", Nestlé, August 20, 2020

When It Comes To Sustainability, Companies Should Not Cater Blindly To Consumers

A former sustainability expert at Coca-Cola said recently that while companies should try to accommodate customer preferences, that accommodation should not mean compromising sustainability goals. This position contradicts what Coca-Cola’s chief sustainability officer Beatriz Perez told a recent business forum: Coca-Cola “won’t be in business if we don’t accommodate customers” who, for example, might stop drinking Coke if it no longer came in single-use plastic bottles. But, according to Dan Vermeer of Duke University, influential brands such as Coca-Cola are ideally positioned to drive shifts in consumer preferences, pushing even plastic-seeking customers to more sustainable choices. “Brands can lead customers to different choices … [by] limiting available options to more sustainable choices to shift the mainstream away from environmentally or socially damaging products.”

"Brands can and should lead consumers towards sustainability", Forbesindia.com, August 18, 2020

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