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About A Quarter Of U.S. Consumers Buy Products From Eco-Friendly Companies, Study Shows

June 28, 2013: 12:00 AM EST
In the United States, 24 percent of consumers buy green products from environment-friendly companies, according to a study by marketing communications firm Shelton Group. These early adopters are affluent, generally the most loyal consumers, and are willing to pay more for the brands they trust. Data from the EcoPulse 2013 study labeled these consumers as "actives"; their purchasing decisions are made based on their values, which align with "social justice, equality and protecting the environment." Results of the survey also revealed consumers are concerned more about how companies manufacture their products than what they produce. One-third of respondents said a company's corporate social responsibility activities play a role in their purchasing decision; however, only 8 percent said they had actually bought a product based on nonprofit partnerships or donations.
"Consumer Buying Goes Green With Economic Recovery", Environmental Leader, June 28, 2013, © Environmental Leader LLC
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Procter & Gamble Wants 20 Percent Of Hired Trucks Running On Natural Gas In North America

June 27, 2013: 12:00 AM EST
Procter & Gamble said it plans to convert up to 20 percent of its North American truck shipments to natural gas vehicles within two years from July 2013. By working with eight transportation carriers to meet this goal, will realize savings for the converted lanes and cut greenhouse gas emissions by almost 5,000 metric tons. During the initial phase of the initiative, seven percent of P&G’s for-hire transportation in North America will be converted to natural gas powered trucks. This will enable the company to use the trucks on routes that are much longer than the average route for the dedicated fleet model, while supporting the expansion of public natural gas refueling stations.
"P&G to Convert 20 Percent of Its For-Hire Truck Loads to Natural Gas", Procter & Gamble, June 27, 2013, © Procter & Gamble
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Cargill's Program Supports Sustainable Palm Oil Production In Malaysia

June 25, 2013: 12:00 AM EST
Cargill partnered with Malaysia-based social enterprise Wild Asia and international nongovernment organization Solidaridad to launch a sustainability support program for independent smallholder oil palm growers in the country. One of the first programs in the country aimed at promoting sustainable palm oil production by establishing partnerships with independent smallholders, palm oil dealers, mills, and refiners, the initiative will offer technical assistance, training, and capacity building to more than 2,500 oil palm smallholders. It also supports the government’s sustainability objectives for the industry, especially the small producers.
"Cargill launches innovative oil palm smallholder sustainability program in Malaysia", Cargill , June 25, 2013, © Cargill, Incorporated
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Burt's Bees Joins National Pollinator Week, Gives Away Wildflower Seed Packs

June 19, 2013: 12:00 AM EST
Burt's Bees announced it is giving away 85,000 bee-friendly wildflower seed packs through its web site as part of its participation in the 2013 National Pollinator Week. Also, the personal care company announced it intends to create 10,000 acres of healthy pollinator forage by 2020 using sustainable agriculture and pollinator forage projects funded by Burt's Bees Greater Good Foundation. Results of studies showed honeybee populations in the U.S. have been declining rapidly since 2006, due to various challenges, including poor nutrition. Last winter saw 31.1 percent of all colonies in the country affected by losses.
"Burt's Bees Is Creating A Buzz...", Happi, June 19, 2013, © Rodman Media
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Garnier Launches Garden Made From Non-Recyclable Beauty Waste

June 19, 2013: 12:00 AM EST
L'Oréal USA's subsidiary Garnier developed the first community garden in New York made from non-recyclable post-consumer beauty product waste. Created in partnership with recycling firm TerraCycle and environmental programs company GrowNYC, the garden project is part of Garnier's efforts to find environment-friendly and sustainable solutions for beauty care products. Garnier's Personal Care and Beauty Brigade Program collected the beauty waste to be used for the garden project. Otherwise destined for landfills, the collected waste includes non-recyclable hair-care, skin-care, and cosmetics packaging.
"Waste not; want not – Garnier’s green garden made from beauty waste", Cosmetics Design, June 19, 2013, © William Reed Business Media SAS
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Henkel Partners With C-LEcta To Develop New Enzymes For Anti-Stain Detergent

June 19, 2013: 12:00 AM EST
Henkel signed a joint research agreement with c-LEcta to develop new enzymes for more sustainable laundry detergents aimed at hard-to-remove and consumer-relevant stains on textiles. As part of the collaboration deal, c-LEcta will identify substances based on its proprietary enzyme engineering technologies. Relying on its extensive experience in developing detergent enzymes and formulations, Henkel will determine which ingredients are most capable of removing stains with just one wash. Enzymes are commonly used in modern detergents, playing a lead role in efficient removal of various kinds of stain while reducing damage to clothing during washing.
"High-performance enzymes for laundry detergents", Henkel, June 19, 2013, © Henkel AG & Co. KGaA
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Unilever's Smaller Deodorant Packs Find Support Among Consumers, Study Shows

June 18, 2013: 12:00 AM EST
Unilever's introduction of versions of its Sure, Vaseline, and Dove deodorants with smaller packaging received positive reaction from consumers, according to a market study conducted by packaging consultant ThePackHub. Results of the study, which was conducted using the consulting firm's CSI smartphone application, showed consumers had positive views about the products' compressed size. Consumers were also asked about their opinions on why Unilever reduced the products' size. ThePackHub founder Paul Jenkins described the survey results as "on-the-whole encouraging" but stressed that Unilever must keep its promise that the smaller products last as long as the larger versions.
Andrew McDougall, "Unilever’s sustainable deodorant pack push pays off", Cosmetics Design , June 18, 2013, © William Reed Business Media SAS
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Unilever Joins UAE Retailer To Promote Water Conservation And Waste Management In The Country

June 11, 2013: 12:00 AM EST
Unilever partnered with United Arab Emirates-based retailer Choithram to launch a campaign promoting water conservation and waste management. Aimed at providing consumers with water conservation and recycling tips, the campaign will also distribute 40,000 environment-friendly shopping bags across the retailer's 10 main branches across the Dubai and Abu Dhabi emirates. Also, the campaign offers to pay the monthly utility bill of 30 lucky shoppers. Unilever's participation in the campaign is part of the consumer goods company's Sustainable Living Plan, which aims to reduce the company's environmental impact by half by 2020. For its part, Choithram's sustainability efforts include reducing unnecessary packaging and installing energy-efficient refrigeration and lighting equipment.
"Unilever, Choithram join hands to educate consumers on water conservation", AMEinfo, June 11, 2013, © AMEinfo
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Royal DSM Partners With Other Organizations To Provide Nutrition Interventions

June 8, 2013: 12:00 AM EST
Dutch life sciences company Royal DSM says it will help provide nutrition interventions to 50 million children under the age of two, as well as pregnant and lactating women, by 2020. The company expects to reach these people through existing public-private partnerships with the World Food Programme, Vitamin Angels and World Vision International. According to the company, two billion people globally do not receive the necessary levels of vitamins and minerals that allow them to develop to their full mental and physical potential.
"DSM to contribute to new 2020 global nutrition target", News release, Royal DSM, June 08, 2013, © Koninklijke DSM N.V.
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Cargill Expands Sustainable Cocoa Lineup

June 5, 2013: 12:00 AM EST
Cargill announced its Gerkens, Peter's, Wilbur, and Veliche chocolate brands are now available with sustainability and fair-trading certification options, including UTZ Certified, Rainforest Alliance Certified, and Fairtrade certification. Part of the company's expansion of its sustainable cocoa product portfolio, the products highlight the company's commitment of support for sustainable cocoa and chocolate via its Cargill Cocoa Promise initiative. Also, as part of the initiative, Cargill is training farmers in Côte d'Ivoire and Ghana and is likely to achieve its target of sourcing more than 100,000 tons of certified sustainable cocoa beans from Côte d'Ivoire by 2015.
"Cargill extends range of certified sustainable cocoa products in North America", Cargill, June 05, 2013, © Cargill
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New Bottling Plant Signals Increased Long-Term Investment By Coca-Cola

June 4, 2013: 12:00 AM EST
Coca-Cola has opened its first bottling plant in Myanmar in 60 years, signaling a long-term investment commitment in the country. The move comes after Myanmar lifted sanctions and enacted a Foreign Investment Law, opening the country to economic involvement by multinational companies. Coca-Cola said it expects to invest $200 million in the country over five years, increasing production capacity, enhancing sales and distribution, and improving marketing and people capacities. The new bottling plant will churn out Coca-Cola and Sprite in 425ml plastic bottles with scripted Myanmar labels. The company aims to reach more than 100,000 outlets across the country in the next six months.
"Coca-Cola Starts Local Production in Myanmar", The Coca-Cola Company , June 04, 2013, © The Coca-Cola Company
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Unilever Joins U.S. Food Waste Control Initiative

June 4, 2013: 12:00 AM EST
Unilever joined the U.S. Department of Agriculture, U.S. Environmental Protection Agency, and other founding participants to launch the U.S. Food Waste Challenge, a program seeking to address food waste in the country. During the launch of the initiative, Unilever announced that, with its Zero Waste to Landfills program, it hit its target of zero non-hazardous waste to landfill, including food waste, from its 22 factories in the country. Also, Unilever said it sourced 36 percent of its agricultural raw materials from sustainable suppliers and producers in 2012.
"Unilever Commits to U.S. Food Waste Challenge as Founding Participant", Business Wire, June 04, 2013, © Business Wire
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SC Johnson Receives Award In Wisconsin For Clean Air Efforts

May 30, 2013: 12:00 AM EST
SC Johnson was recognized by the Wisconsin Partners for Clean Air for the company's efforts to improve air quality. A coalition of Wisconsin-based businesses, community organizations, schools, government agencies, WPCA presented the award to SC Johnson at the 2013 Clean Air Extravaganza, an event celebrating the achievements of local businesses and groups in pushing for better air quality. Some of SC Johnson's environment-friendly efforts include reducing its use of fossil fuels by installing two 415-foot wind turbines and setting up three SWIFT mini-wind turbines on the roof of the company's sales office in Lowell, Arkansas.
"SC Johnson Honored for Commitment to Improve Air Quality", SC Johnson, May 30, 2013, © S.C. JOHNSON & SON, INC.
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Ethical Behavior Of Corporations Is Important For Significant Number Of Affluent Consumers In UK, Study Shows

May 29, 2013: 12:00 AM EST
In the UK, 11 percent of affluent consumers said it is important that companies act ethically and that they are willing to pay more for environment-friendly products, according to results of Kantar Media's Premier TGI study. Also, these consumers are 55 percent more likely to re-use empty items, including bottles and jars, and are 46 percent more likely to take steps to reduce their use of gas and electricity at home. Results of the study also showed these consumers are 65 percent more likely to cite social responsibility as their motivation to work and do business. TV networks BBC and Channel 4 and corporations The Body Shop and John Lewis are among these consumers' top companies and brands in terms of corporate responsibility and ethical behavior.
Alice Dunn, "Understanding Britain's upmarket ethical consumers", Marketing Magazine , May 29, 2013, © Haymarket
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Sephora Launches Cosmetics Collection, Will Donate Part Of Sales To Nonprofits

May 28, 2013: 12:00 AM EST
Cosmetics retailer Sephora launched the YOU + SEPHORA cosmetic collection to benefit the company's partner nonprofit organizations. Retailing at $20, the limited edition collection will be available from June 1, 2013, at the company's retail stores and on Sephora.com. Part of the retailer's Values Inside Out nonprofit initiative, the project will donate $13 for each bag sold in-store to the store's chosen charity, while bags sold online will benefit the American Heart Association. Each collection includes a cosmetics pouch, a mini lips gloss, gold glitter liquid eyeliner, and nail polish.
"Beauty is Inside and Out as Sephora Launches YOU + SEPHORA Cosmetic Collection To Benefit Charities Across the US", PR Newswire, May 28, 2013, © PR Newswire Association LLC
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Simple Green Launches Flagship Cleaning Product With New, More Environment-Friendly Packaging

May 28, 2013: 12:00 AM EST
Simple Green redesigned the packaging of its Concentrated Non-toxic All Purpose Cleaner environment-friendly cleaning product. Aimed at making the product more sustainable, the redesigned bottle includes a larger label and an ergonomic, easy-to-use shape the company claims helps prevent hand fatigue. Simple Green is the first company in the United States to adopt an advanced trigger spray technology developed by MeadWestVaco. Made from ingredients that include post-consumer recycled plastic, the bottle's new trigger lets users dispense the cleaner either as foam or the usual liquid spray.
James Zilenziger, "Green Gets a Makeover: How Simple Green became a bit greener", Happi, May 28, 2013, © Rodman Media
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Nespresso Coffee Farmers In Colombia Have Higher Income And Productivity Levels, Study Shows

May 16, 2013: 12:00 AM EST
Coffee farmers who are participating in Nespresso's AAA Sustainable Quality Program in Colombia have better socio-economic conditions, including higher income, better living conditions, and enhanced farm productivity, according to a study by CRECE. Developed in partnership with the Rainforest Alliance, the program aims to produce high-quality green coffee while improving sustainable farming practices and helping promote the welfare of coffee farmers. Results of the study also showed program farmers have a net income more than 40 percent higher than those of farmers not participating in the program in 2011. Higher income lets coffee farmers invest in more fertilizers and resilient coffee varieties, the study also revealed.
"Coffee farmers in Nespresso sustainability programme enjoy better economic and social conditions, study finds", Nestle, May 16, 2013, © Nestle
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Henkel Joins Industry Event Promoting Sustainable Consumption

May 15, 2013: 12:00 AM EST
Henkel participated in the 2013 Efficient Consumer Response Europe Conference and Marketplace, an event for the consumer goods industry. Henkel contributed to the discussion aimed at how all stakeholders in the value chain can cooperate to promote sustainable consumption. Franz Speer, corporate director for industry affairs at Henkel's laundry and home care department, headed a forum which allowed participants, including Belgium-based retailer Colruyt, the Centre on Sustainable Consumption and Production, and the International Association for Soaps, Detergents and Maintenance Products, to present their perspectives and initiatives on sustainability. For its part, Henkel shared the findings of its investigation into consumer purchasing behavior, which included interviewing about 30,000 consumers in 22 countries.
"Focusing on sustainable consumption", Henkel, May 15, 2013, © Henkel AG & Co. KGaA
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IRI And SPINS Partner To Promote Consumer Insights-Driven Growth Of Organic Products Industry

May 15, 2013: 12:00 AM EST
Information Resources, Inc. and SPINS LLC announced a partnership aimed at promoting the growth of the natural and organic products industry by combining SPINS' unique natural and organic food segmentation and industry expertise with IRI's Consumer Network household panel. As a result of the collaboration, consumer products goods manufacturers and retailers will be able to identify and market natural products more effectively, according to the partners. Also, the collaborators claim their approach will enable manufacturers and retailers to understand and segmentize consumers, based on how they think, shop, and buy.
"IRI and SPINS Partnership to Drive New Insights and Accelerated Growth of Natural/Organic Industry", IRI, May 15, 2013, © IRI
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Researchers Say Photocatalysis Is Most Effective Technology For Keeping Fruits, Veggies Fresh

May 15, 2013: 12:00 AM EST
French researchers have determined that a technology known as photocatalysis has the greatest potential for removing spoilage-inducing ethylene gas – produced by fruits, vegetables and flowers – from shipping and storage containers. The gas normally speeds the ripening process, but also causes unwanted ripening, spoilage and financial losses. The researchers reviewed 300 published studies and compared all existing ethylene control/removal methods and technologies. The sustainable technology photocatalysis combines a catalyst and light to transform ethylene gas into carbon dioxide and water.
Nicolas Keller t al., "Ethylene Removal and Fresh Product Storage: A Challenge at the Frontiers of Chemistry. Toward an Approach by Photocatalytic Oxidation", Chemical Reviews, May 15, 2013, © American Chemical Society
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WEC Recognizes Unilever's Sustainability Achievements, To Present Sustainability Gold Medal To Consumer Goods Giant

May 9, 2013: 12:00 AM EST
The World Environment Center said it will present the 2013 Gold Medal Award for International Corporate Achievement in Sustainable Development to Unilever during the sustainability advocacy group's WEC Gold Medal Gala in Washington, D.C. Former U.S. Environmental Protection Agency Administrator Lisa p. Jackson will present the award, which recognizes the consumer goods company's sustainability efforts and achievements as represented by the Unilever Sustainable Living Plan. Unilever CEO Paul Polman said the award validates the company's "business model for sustainable, equitable growth."
"Unilever to Receive the World Environment Center’s 2013 Gold Medal Award for Sustainable Development", 3BL Media, May 09, 2013, © 3BL MEDIA, LLC
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Seventh Generation And Poet Koyczan Call For Toxin-Free Generation

May 8, 2013: 12:00 AM EST
Seventh Generation partnered with Canadian poet Shane Koyczan to launch a marketing campaign seeking to promote a toxin-free generation. Koyczan's composition, "A Poem for a Toxin-Free Generation," highlights the campaign described by the manufacturer of plant-based household cleaners and personal care products as a fight for the future of the planet. Seventh Generation also introduced seven tips on how to live a life that is more toxin free, which include opening all windows at least once a week and avoiding recycling receipts.
"Seventh Generation and award-winning Canadian poet Shane Koyczan invite Canadians to join the Campaign for a Toxin-Free Generation", CNW, May 08, 2013, © CNW Group Ltd.
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Johnson & Johnson Demands Stronger Sustainability And Human Rights Commitment From Suppliers

May 4, 2013: 12:00 AM EST
Johnson & Johnson said it plans to expand its sustainability and corporate social responsibility efforts. According to the company's 2012 Citizenship & Sustainability report, it aims to establish sustainability criteria and strengthen its human rights policies in dealing with its suppliers. With an annual spend of $30 billion on manufacturing supplies, Johnson & Johnson said 41 percent of its strategic suppliers had at least two sustainability goals as of December 2012. Also, 76 percent of purchasing professionals have been trained on human rights by the end of 2012, the report says.
Helen Gilbert, "Johnson & Johnson to boost sustainability", Supply Management , May 04, 2013, © Redactive Media Group
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Waitrose Overhauls Its Food Packages To Reduce Packaging Waste

May 2, 2013: 12:00 AM EST
British supermarket chain Waitrose announced it is trimming packaging by half over the next three years, compared to 2005. Three major changes to its product lines will help the retailer achieve its packaging goals, saving nearly 100 tons a year. The prepared meals line has been relaunched with narrower sleeves; aluminum trays are now lacquered to give an earthenware appearance for cooking and serving; and the snacks and sandwiches line has been relaunched with larger clear windows on sandwiches to allow better visibility.
"Waitrose to halve its packaging", News release, Waitrose, May 02, 2013, © Waitrose
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Wal-Mart Plans To Launch Sustainability Index, Cut Energy Costs

April 30, 2013: 12:00 AM EST
Wal-Mart said it plans to develop a sustainability index that would measure the environmental impact for the entire life cycle of every product the retailer sells and reduce costs by $1 billion by 2020. Also, the retailer announced its plan to launch a pilot system of the index. Wal-Mart aims to use the index to improve its energy efficiency and ultimately pass on the expected savings to Wal-Mart and Sam's Club customers.
Shelley DuBois, "Wal-Mart's grand, green plans to reduce prices", CNN, April 30, 2013, © Cable News Network
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US Is World Leader In Using Tax Code To Drive Corporate Sustainability, KPMG List Shows

April 25, 2013: 12:00 AM EST
The United States led 20 other countries that are most actively using their tax codes to encourage companies to adopt sustainability as a corporate objective, according to KPMG's first Green Tax Index. Other leading countries that use tax as a means of promoting corporate sustainability include Japan, Unite Kingdom, France, South Korea, and China. KPMG's Green Tax Index provides companies information on how countries are using taxes to promote corporate sustainability. The list can also help companies' sustainability leaders in allocating budgets and evaluating their global investments, according to KPMG.
"US Ranks No. 1 Using Tax Code To Shape Corporate Sustainability", Environmental Leader, April 25, 2013, © Environmental Leader LLC
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Kimberly-Clark Professional Launches Recycling Program For Cleanroom Waste

April 25, 2013: 12:00 AM EST
Kimberly-Clark Professional launched the RightCycle large-scale recycling initiative for nontraditional cleanroom waste. Described by the company as a new level of recycling, the program aims to make it easy to recycle previously hard-to-recycle articles, such as cleanroom garments, gloves, hoods, boot covers, and hairnets. Items are placed in a RightCycle collection box or in client's own collection boxes. Filled boxes are collected by Kimberly-Clark Professional's recycling partner TerraCycle. Collected products are transformed into raw materials used in manufacture of ecology-friendly items, such as plastic Adirondack chairs and benches.
"Kimberly-Clark Professional Launches Innovative RightCycle Program To Recycle Single-Use Cleanroom and Laboratory Gloves and Garments", PR Newswire, April 25, 2013, © Kimberly-Clark Corporation
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Clorox Adds Recycling Logos To Cleaning Product Packaging

April 23, 2013: 12:00 AM EST
Clorox Co. added How2Recycle logos to the packaging of its cleaning products, including Fresh Step and Scoop Away kitty litter cartons, Green Works laundry detergent and dishwashing liquid, and Oxi stain remover. Designed to explain how to recycle or properly dispose of the product's packaging, the logos will be added to Clorox's other products as part of label redesigns. Clorox plans to add the logo to all product packaging in the United States and Canada by 2020.
"Clorox Adds How2Recycle Logos to Help Consumers Recycle Product Packaging", Clorox, April 23, 2013, © The Clorox Company
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Unilever Recognizes Breakthrough Fuel's Contribution To Sustainability Efforts

April 23, 2013: 12:00 AM EST
Unilever honored Breakthrough Fuel with the Winning Through Innovation award during the consumer goods company's 2013 North American Partner to Win event in New York City. Recognizing the supply chain management and transportation energy consulting firm's contribution to Unilever's sustainability and cost saving efforts, the award highlights Breakthrough Fuel's role in the company's development and implementation of a fuel management initiative. Founded in 2004, Breakthrough Fuel has helped logistics companies manage more than 1.5 billion gallons of fuel, according to the company.
"Breakthrough Fuel receives Innovation award from Unilever", PRNewswire, April 23, 2013, © PR Newswire Association LLC.
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Avon's International Fundraising Program Donates Money To Groups Fighting Deforestation

April 18, 2013: 12:00 AM EST
Avon Products, Inc. announced that the Avon Hello Green Tomorrow international program has raised $2 million in 2012, bringing the total to $5.5 million since its 2010 launch. Avon awarded the funds to The Nature Conservancy and World Wildlife Fund to help deal with deforestation in Brazil and Indonesia. Avon raises funds by selling special products in more than 50 countries through Avon sales representatives and its online stores.
"Avon Hello Green Tomorrow Fundraising Tops $2 Million in 2012; Program Total Reaches $5.5 million since 2010", Avon, April 18, 2013, © Avon Products, Inc.
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Unilever Achieves Zero Landfill Waste Status For All Facilities In North America

April 17, 2013: 12:00 AM EST
Unilever announced that all of its 26 manufacturing and non-manufacturing facilities in North America have achieved zero waste to landfill status. Established in 2010, Unilever's Sustainable Living Plan includes efforts to reduce waste sent for disposal. SLP aims to cut by half Unilever's environmental footprint in manufacturing and consumer use of its products by 2020. Unilever said more than half of its 252 global factories have achieved ZLF status.
"Unilever Achieves 100% Zero Waste to Landfill at All 26 Facilities in North America", Business Wire, April 17, 2013, © Business Wire
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Unilever Agrees To Support Ubuntu Award For Sustainable Marketing

April 16, 2013: 12:00 AM EST
Unilever agreed to join Loeries in supporting the Ubuntu Award for sustainable marketing. Launched in 2010, the Ubuntu Award welcomes all brands in Africa and the Middle East. It recognizes the positive effects of brands on society and the environment. Entries must demonstrate a balance between corporate environment-friendliness and doing good business. As part of Unilever's partnership with Loeries, the consumer goods manufacturer will join the International Seminar of Creativity.
"Unilever supports Ubuntu Award", Bizcommunity.com, April 16, 2013, © Bizcommunity.com
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Most Americans Think Their Everyday Actions Have Positive Impact On Environment, P&G Study Shows

April 16, 2013: 12:00 AM EST
In the United States, 84 percent of adults say that "simple, everyday actions" make them feel like they are helping the environment and 75 percent say such actions make them feel better about themselves, according to "The Everyday Effect Study" conducted by Procter & Gamble. Aimed at inspiring Americans to perform such acts, P&G is launching the video "Everyday Earth Day." P&G aims to show people how their daily activities can have a positive impact on the environment. The video also highlights how Procter & Gamble is reducing and recycling waste.
"Are You Part of the 84%? Video Inspired by P&G Study Reveals Power of Everyday Acts for the Environment", Procter & Gamble, April 16, 2013, © Procter & Gamble
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Poll Finds That Americans – Especially Men – Are Suspicious Of The Organic Label

April 15, 2013: 12:00 AM EST
A new Harris Poll finds that Americans may be more concerned about the environment than they were a year ago, but they are reluctant to pay more to improve it, especially in the area of organic food. Fifty-nine percent agree that labeling food or other products as organic is “just an excuse to charge more”. Sixty-three percent of men say that, compared to 54 percent of women. Fifty-five percent think organic food is better for you, though studies have shown it’s no more nutritious than conventional food. Forty-one percent think organic food tastes better or fresher than non-organic. Americans are feeling more positive about the economy, but are suspicious of “greenwashing” by companies exploiting confused eco-conscious consumers.
"Majority of Americans See Organic Label as an Excuse to Charge More", Harris Interactive, April 15, 2013, © Harris Interactive
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Unilever Lowers Carbon Dioxide Emissions By 1 Million Tonnes

April 15, 2013: 12:00 AM EST
Unilever announced that, since 2008, it has reduced its carbon dioxide emission by more than 1 million tonnes from its manufacturing and logistics operations. What makes the achievement even more remarkable is that the company grew its sales by 26 percent from €40.5 billion in 2008 to €51.3 billion in 2012. Part of the company's Unilever Sustainable Living Plan, reduction in carbon dioxide emissions was helped significantly by Unilever's use of renewable energy from biomass boilers and installation of combined heat and power plants.
"Unilever factories and logistics reduce CO2 by 1 million tonnes", Unilever, April 15, 2013, © Unilever
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U.K. Supermarket Chain To Ban Supplier Use Of Pesticides Harmful To Honeybees

April 15, 2013: 12:00 AM EST
Waitrose announced that by the end of 2014 farmers who supply the company with fruit, vegetables and flowers must phase out three neonicotinoid-based pesticides that the European Food Safety Authority has listed as posing a risk to honeybees. The restrictions are a precautionary measure, Waitrose said, until research demonstrates conclusively that the formulations are or are not affecting populations of pollinator insects. The chemicals – imidacloprid, clothianidin and thiamethoxam – are still legal to use in the U.S., though beekeepers and environmental groups are suing the EPA, complaining that the agency is not protecting bees and their role in pollinating vital food crops.
"Waitrose Bans Pesticides Linked to Bee Decline", Environmental Leader , April 15, 2013, © Environmental Leader LLC
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Johnson & Johnson's Credo Guides Its Sustainability Efforts

April 11, 2013: 12:00 AM EST
Johnson & Johnson's sustainability efforts are guided by the company's 70-year old Credo of responsibilities to customers, employees, communities, and stockholders, according to Elizabeth Lascelle, senior director of Environmental, Health, and Safety. Established through the company's Healthy Future 2015 initiative, the sustainability program includes a set of objectives that highlight the company's approach to sustainability and to reducing its environmental impact. Also, the initiative involves innovating in product formulation and packaging aimed at making products more environment-friendly.
"J&J says its approach to sustainability begins with the consumer", Cosmetics Design, April 11, 2013, © William Reed Business Media SAS
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Alba Botanica Partners With Recyclebank To Promote Recycling In The United States

April 10, 2013: 12:00 AM EST
Hain's Alba Botanica brand of natural beauty and personal care products partnered with Recyclebank to encourage United States consumers to recycle. Part of the company's celebration of the 2013 Earth Month, the two organizations are giving consumers, who buy beauty products sold in recyclable packaging, a $2 discount coupon for use in stores when buying Alba Botanica products. Alba Botanica's previous sustainability efforts include using 100 percent post-consumer resin bottles, which are made from recycled materials and are 100 percent recyclable.
"Alba Botanica® Brand is Urging Consumers to Recycle", Hain Celestial, April 10, 2013, © The Hain Celestial Group, Inc.
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L'Oréal Joins Industry's Call For Government Action On Climate Change In The United States

April 10, 2013: 12:00 AM EST
L'Oréal joined a group of leading companies and consumer brands to call on the United States government to address issues and concerns related to climate change. In 2012, the company's efforts to manage and reduce its carbon emissions resulted in L'Oréal's inclusion in the Carbon Disclosure Project Carbon Disclosure Leadership Index. L'Oréal was also named as leader in the household products sector by ClimateCounts, citing the company's achievements in managing its carbon emissions.
"L'Oreal Signs The Climate Declaration In Support Of Climate Change Policy ", PRNewswire, April 10, 2013, © PR Newswire Association LLC
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Procter & Gamble, Other FMCG Companies Claim Surpassing Sustainability Targets

April 5, 2013: 12:00 AM EST
Procter & Gamble, United Biscuits, and British American Tobacco announced they were years ahead in achieving their respective sustainability targets. Aside from claiming success in cutting carbon emissions, the companies also said they have made progress in reducing water usage, waste to landfill, and other outputs. For its part, Procter & Gamble said 45 of its global production sites produce zero waste. United Biscuits announced it has gone beyond its sustainability targets for 2012, which include reducing water use by 52 percent from 2007 levels, way ahead its target of a 45 percent reduction by 2020. Also, British American Tobacco claimed it was ahead of schedule in its program seeking to eliminate the use of natural forest by 2015.
Ian Quinn, "Procter & Gamble, United Biscuits and British American Tobacco 'way ahead' on green targets", The Grocer, April 05, 2013, © William Reed Business Media
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Jason Brand Supports Earth Day Network's Tree-Planting Project

April 3, 2013: 12:00 AM EST
Hain Celestial Group's Jason brand of natural personal care products partnered with Earth Day Network's Canopy Project to promote tree planting in different countries. Jason will host a program on its Facebook page, allowing consumers to take part in celebrating Earth Day by doing their part in helping the environment. Running from April 1 to 30, 2013, the program will sponsor a tree to be planted by the Canopy Project for every "Like" the Facebook page receives. After having planted more than 1.5 million trees in 18 countries, the Canopy Project aims to plan 10 million more trees.
"JASON® Brand Joins Earth Day Network's Canopy Project, Encourages Consumers To "Like" Their Way To A Greener World", Hain Celestial, April 03, 2013, © The Hain Celestial Group, Inc.
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Walmart’s Sustainability Blog Gets A Facelift

April 2, 2013: 12:00 AM EST
Launched a year ago, Walmart’s “Green Room” blog site – providing information on the retailer’s sustainability efforts – was meant to encourage a dialogue on sustainability with consumers and industry experts. The company has launched a more “robust” version of the blog that encourages visitors to share ideas on creating a sustainable world. The site features a cleaner design with improved navigation, more photos, videos and slideshows that illustrate sustainability topics and company news. Enhanced social sharing tools include interactive polls and quizzes, and mobile optimization.
"Walmart Launches New Look for The Green Room", News release, Walmart, April 02, 2013, © Walmart Stores, Inc.
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Procter & Gamble Announces 44 Of Its Factories Worldwide Produce Zero Waste

April 2, 2013: 12:00 AM EST
Procter & Gamble will announce that 44 of its manufacturing facilities in 20 countries produce zero waste. Efforts to reduce waste as a company-wide strategy began when a team in Frankfurt, Germany, noticed how much P&G was spending on waste management and proposed that leveraging scale of its purchasing could help reduce waste-related costs. P&G transformed the team into a global task force focused on creating solutions to reuse the 4 percent of materials that were turning into waste. Examples of recycling efforts include reformulation of 600 tonnes of excess Fairy detergent into industrial cleaners for road signs and trucks and transformation of razor cartridges from the Venus line of disposable razors into broom handles.
Will Nichols, "Proctor & Gamble and the case of the disappearing waste", Business Green, April 02, 2013, © Incisive Media Investments Limited
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Unilever Proceeding Rapidly Toward Sustainability Goals

April 2, 2013: 12:00 AM EST
In a time of climate change, water scarcity, and rising populations, sustainable agriculture is increasingly important not only for managing business risk, but also for boosting brand marketability, according to Unilever. For example, last year Knorr was able to claim that a new soup launched in France included tomatoes sustainably grown in accordance with the Unilever Sustainable Agriculture Code. The company procures half of its raw materials from the farming and forestry industries, so sustainability is hugely important. Unilever says it is now sourcing 36 percent of its agricultural raw materials sustainably. Significant progress has been made in raw materials such as palm oil, vanilla, sugar and sunflower oil.
"Unilever Sources Over 1/3 of Agricultural Raw Materials Sustainably While Growing Business", News release, Unilever, April 02, 2013, © Unilever
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Food Seller’s “Traceability Technology” Provides Smartphone Access To Product Ingredients

March 26, 2013: 12:00 AM EST
A Canadian company offers food products produced by a network of family farms committed to sustainable “veganic“ farming methods. Veganic farming – “a step beyond organic” – uses only vegetable matter to cultivate seeds and grains. But One Degree Organic adds an innovative marketing twist to its venture. Its “traceability technology” puts QR codes on every product in its line of breads, seeds and flours. The codes can be scanned with a smartphone for immediate access to “a detailed life story of each ingredient, including videos and photo essays”. The products are available at retailers throughout Canada and the U.S.
"Ingredient Traceability Technology Empowers Consumers to Choose Environmentally Responsible Foods", News release, One Degree Organic, March 26, 2013, © One Degree Organic
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Walmart Launches Sustainability-Promoting Web Site

March 26, 2013: 12:00 AM EST
Walmart launched The Walmart Green Room blog to promote global sustainability best practices. Designed and developed by digital content creation company Rain, the online platform aims to create a "more sustainable world" to help people improve their lives. Featuring contests and online surveys, the Web site aims to develop sustainable idea sharing between Walmart and the blog's readers.
"Walmart’s Award Winning ‘Green Room’ Blog Creates Online Platform for Global Sustainability Conversation", Business Wire, March 26, 2013, © Business Wire
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Nestlé’s Investment In European Facilities Continues To Expand

March 14, 2013: 12:00 AM EST
Nestlé has opened a £35 million water bottling factory in Buxton, U.K., that will bottle natural mineral water and Nestlé Pure Life spring water. The new factory is another in the company’s strategic investments in European production facilities. Last year, Nestlé spent £200 million to refurbish its Product Technology Centre for confectionery in York, U.K., and £38 million to enlarge a Purina factory in Hungary. The company also built a Nespresso factory in Switzerland and a Nescafé Dolce Gusto factory in Germany. Last year, Nestlé announced a £ 310 million investment in its coffee manufacturing business in Tutbury, Derbyshire, creating 425 new jobs.
"Nestlé boosts investment in Europe with new factory in the UK", News release, Nestlé, March 14, 2013, © Nestlé
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Whole Foods Market Says To Require GMO Labels On Products By 2018

March 8, 2013: 12:00 AM EST
Whole Foods Market said it plans to require all products at its stores in the United States and Canada to have labels indicating if they contain genetically modified organisms (GMOs) by 2018. Making the announcement at the Natural Products Expo West event, Whole Foods Market said it has been cooperating with many of its suppliers for several years to source products without GMO ingredients. In 2009, for example, the retailer began subjecting its 365 Everyday Value line to Non-GMO Project verification and encouraged its grocery suppliers to do the same. 
"Whole Foods Market© commits to full GMO transparency", Whole Foods, March 08, 2013, © Whole Foods Market
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Advanced Packaging Helps Retailers Provide Fresh-Baked Organic Breads To Customers

March 8, 2013: 12:00 AM EST
Bread, pastry and confectionary producer Pastry Smart has introduced a brand of bread that is certified organic – with fewer than nine ingredients – and shipped to retailers after “par-baking” in a state-of-the-art “bake-able” bag. Retailers finish baking the loaves in their own ovens and sell it to customers as freshly baked organic loaves. The company says its Le Culture brand provides a simple solution for supermarkets and other retailers that do not have certified organic kitchens. Pastry Smart says it is committed to sustainability, use of renewable energy, sourcing local ingredients, and blending traditional handcrafted baking with advanced manufacturing technology.
"Pastry Smart Announces Two New Organic, Humane Brands: Le Culture, A Handcrafted Bread Collection, and Mission Blue Confections", News release, Pastry Smart, March 08, 2013, © Pastry Smart
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General Mills Employees Help Fight Poverty In Africa

March 6, 2013: 12:00 AM EST
Partners in Food Solutions, a nonprofit group established by employees of food company General Mills, works to help poor people in Africa through technology and knowledge transfer. The group's efforts include sharing with Africa-based partners and beneficiaries General Mills' knowledge and technical expertise as a food company. Among FPS' partners in Africa are Nyirefami, a flour-milling company in Tanzania, and COMACO, a nonprofit that markets food to consumers while working to save wild animals and ecosystems.
Ken Powell, "How General Mills Uses Food Technology to Make an Impact in Africa", Harvard Business Review, March 06, 2013, © Harvard Business School Publishing
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