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EU Fisheries Reform Needed To Prevent Disastrous Drop In Harvest Over Next Decade

October 16, 2012: 12:00 AM EST
Fishing fleets in the European Union will haul in 30 percent less fish by 2022 than in 2009 unless fish populations are managed sustainably, a report commissioned by the World Wildlife Fund warns. To prevent a disaster of this magnitude, WWF says robust regulatory reform is needed. The European Parliament supports a call from the EU executive to revamp the Common Fisheries Policy (CFP), but will not adopt the position until January. WWF says if EU lawmakers implement robust fisheries reform, and allow stocks to return to “sustainable levels,” fisherman could harvest 2.8 million tons (80 percent) more fish in EU waters, providing an extra €2.1 billion a year in income.
"Current EU fisheries policy is unsustainable, study says", Press release, EurActiv, October 16, 2012, © EurActiv (EU)
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EPA Recognizes SC Johnson's Supply Chain Sustainability Efforts

October 10, 2012: 12:00 AM EST
SC Johnson said it received a 2012 SmartWay Excellence Award from the United States Environmental Protection Agency, recognizing the company as "a leader in freight supply chain environmental performance and energy efficiency." Reserved for the top 1 percent of SmartWay partners, the award is EPA's highest recognition for participants in the program established by the agency in 2004 to help reduce transportation-related emissions of greenhouse gases. As part of the SmartWay program SC Johnson converted shipping lanes to intermodal and adopted load-building software to increase utilization rates for its trucks.
"SC Johnson Named Recipient of 2012 SmartWay® Excellence Award by the United States Environmental Protection Agency", SC Johnson, October 10, 2012, © S.C. JOHNSON & SON, INC.
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Unilever Calls For Innovation Support For Its Sustainable Growth Initiative

October 10, 2012: 12:00 AM EST
Unilever's research and development department announced three research projects for which the company is seeking help from the world's R&D and innovation community. Call for help is part of Unilever's Open Innovation online portal project, which encourages innovators to contribute to the fast moving consumer goods giant's sustainability efforts. To date, the portal has received more than 1,000 ideas, including technical solutions and new product ideas. Unilever hopes that its new call for innovation will just be as successful.
"Collaborate to Innovate: Unilever seeks help with new technical challenges to support sustainable growth", Unilever, October 10, 2012, © Unilever
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Unilever's Logistics Project Seeks To Cut Distance Traveled By Company Trucks Across Europe

October 9, 2012: 12:00 AM EST
Unilever launched a logistics project aimed at reducing the distance traveled by the consumer goods company's trucks around Europe by 200 million kilometers each year by the end of 2014. Partly funded by the European Union through the Marco Polo program, the project aims to cut about 450,000 vehicle kilometers from roads in Ireland. An agreement with the European Commission will lead to the creation of a network of transport hubs across Europe that will be managed by Unilever's existing operations center in Katowice, Poland. The scheme is expected to contribute significantly to Unilever's Sustainable Living Plan initiative.
Grainne Rothery, "Unilever logistics project aims to slash its European truck distances", Business and Leadership, October 09, 2012, © Business and Leadership Ltd
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Investors, Public Interest Groups Call On Procter & Gamble To Pay For Packaging Recycling

October 9, 2012: 12:00 AM EST
Procter & Gamble investors joined public interest organizations, including As You Sow, Conservation Law Foundation, Cradle2 Coalition, Trillium Asset Management, and Walden Asset Management, are calling on the consumer goods manufacturer to support a shareholder proposal to look at the feasibility of paying for recycling of used product packaging. The groups urged P&G CEO Bob McDonald to extend producer responsibility policy, which transfers responsibility for financing recycling of materials from taxpayers and governments to manufacturers. P&G shareholders also expressed their concern about potential revenue losses from the company's failure to adopt EPR measures.
"Shareholders Urge P&G to Take Financial Responsibility for Recycling", Environmental Leader, October 09, 2012, © Environmental Leader LLC
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Bar Soap Sales Grow Faster Than Liquid Soap, Report Says

October 8, 2012: 12:00 AM EST
Retail sales of bar soap increased 4.7 percent from $1.1 billion in 2010 to $1.2 billion in 2011, according to market research firm Mintel. In contrast, sales of body-wash products grew 2 percent to $1.9 billion. Also, the increase in sales of bar soap in the luxury and specialty segments means that the market growth is not driven by recession-affected consumers looking for bargain deals. There is a growing interest in handmade soap, according to Cathleen Timberlake, president of the Handcrafted Soapmakers Guild. Specialty store Space NK launched several soap SKUs in 2011, while French fragrance company Diptyque introduced its first soap, 34 Boulevard Saint Germain. 
Lauren Sherman , "Soap Cleans Up By Raising the Bar", Advertising Age, October 08, 2012, © Crain Communications
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Unilever Supports UK Metal Packaging Industry's Recycling Initiative

October 8, 2012: 12:00 AM EST
Unilever agreed to support the metal packaging industry's MetalMatters recycling program. Funded by a partnership among UK's leading manufacturers, users, and recyclers of metal packaging, the program aims to increase the capture rate for metal packaging collected for recycling by households. Unilever committed itself to supporting the program initially for two years.
"Unilever backs MetalMatters", Materials Handling World Magazine, October 08, 2012, © North Lodge Media Ltd.
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Oils Of Herbs/Spices May Provide Eco-Friendly Answer To Potato Spoilage Problems

October 5, 2012: 12:00 AM EST
A Spanish researcher looking to solve the problem of spoilage (i.e., sprouting or rotting) of potatoes during storage has found that treating tubers with oil of coriander for industrial potatoes, and with oil of mint for both industrial and table-stock crops, retards germination. Currently, the chemical Clorprofam (CIPC) is used to suppress sprouting of potatoes. But environmental and safety concerns have fueled the search for alternatives that preserve the quality of the crop. The researcher also found that the oil of eucalyptus prevented germination (sprouting) of table-stock potatoes and “could be another alternative for reducing post-harvest losses.”
Victoria Alfonso Seminario, "The use of essential oils as antigerminants for the storage of potatoes could be a good solution as an alternative to chemical treatment", News release, Universidad Pública de Navarra, October 05, 2012, © Universidad Pública de Navarra (UPNA)
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Seventh Generation Thanks Its One Million Facebook Fans With Online Video Campaign

October 4, 2012: 12:00 AM EST
Seventh Generation celebrated its 1 millionth "like" on Facebook by posting a video that demonstrates how to recycle the company's packaging into do-it-yourself box monsters. The maker of natural household and personal care products partnered with ScrapKins founder and creative director, Brian Yanish, in creating the video. As part of the campaign, Seventh Generation is calling on its Facebook friends to make videos of their own box monsters and post them on the company's Facebook page.
"Seventh Generation Hits One Million Facebook Fans", Seventh Generation, October 04, 2012, © Seventh Generation, Inc.
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After Reaching Original Sustainability Goals, Reckitt Benckiser Unveils New Initiative

October 1, 2012: 12:00 AM EST
Reckitt Benckiser announced "betterbusiness," its new sustainability initiative, which aims to ensure that a third of the company's net revenue comes from sustainable products. In May 2012, the company announced it had achieved its goal of reducing its carbon footprint per dose by 20 percent, eight years earlier than 2020, its original target year. The company said it aims to achieve its new sustainability goals "through product innovation, sustainable operations, and by enabling consumer action."
Loulla-Mae Eleftheriou-Smith, "RB sets new sustainability strategy after hitting previous targets", Marketing Magazine, October 01, 2012, © Haymarket
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Procter & Gamble Seeks To Cut Carbon Dioxide Emissions, Lower Supply Chain Costs

September 28, 2012: 12:00 AM EST
Procter & Gamble Co. announced plans to reduce its global carbon dioxide emissions by about 2.9 million metric tons and cut its supply chain costs by $6 billion by adopting strategies, such as cheaper packaging materials and lower shipping costs. For example, P&G replaced diesel fuel with compressed natural gas for the fleet of trucks and forklifts at the company's factory in Mehoopany, Pennsylvania. Incidentally, the manufacturing plant is located on the banks of the Susquehanna River, an area known for confirmed natural gas deposits. P&G's lease agreement with Citrus Energy Corp. to drill natural gas wells on its property enabled the consumer goods company to replace 10 billion cubic feet of natural gas it used to buy from Gulf Coast refineries with local and cheaper gas.
Dan Monk, "With big alternative energy bets, Procter & Gamble experimenting on global scale", Business Courier of Cincinnati, September 28, 2012, © American City Business Journals
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Coca-Cola Invests In Bioglycol Production To Boost Production Of Plant-Based Plastic Bottles

September 27, 2012: 12:00 AM EST
Coca-Cola says it is working with a large bioglycol production company to expand the output of plant-based material used to make its PlantBottles. JBF Industries will support the endeavor by building the world’s largest facility for manufacturing bioglycol, the key ingredient in PlantBottles. The new facility will be built in Brazil and will use  locally sourced sugar cane and sugar cane waste material. Coca-Cola’s goal is to boost the use of renewable, lower-carbon plastics in the marketplace. It hopes to use PlantBottle technology in all of its plastic bottles by 2020.
"The Coca-Cola Company Accelerates Global Production of Plastic Packaging Made from Plants- New PlantBottle Partnership", Press release, Coca-Cola, September 27, 2012, © The Coca-Cola Company
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Shoppers Are Reluctant To Pay A Premium For Eco-Friendly Products

September 24, 2012: 12:00 AM EST
As the FTC gets ready to more closely monitor green claims by U.S. marketers, a GfK survey of 2,000 U.S. consumers finds that fewer are willing to pay premium prices for eco-friendly products, mainly because of hyped-up ad assertions. Though the majority of survey responders (93 percent) say they’ve changed their lifestyle to conserve energy, they are reluctant to buy expensive fuel-efficient automobiles, biodegradable plastic packaging, organic food, etc. In 2008, 62 percent of GfK's respondents said they would pay more for a car that pollutes less, but only 49 percent said so this year. The same goes for pricey organic foods: fifty-seven percent said they’d pay more for organic food in 2008, but only 51 percent this year.
Jack Neff , "As More Marketers Go Green, Fewer Consumers Willing to Pay For It", Advertising Age, September 24, 2012, © Crain Communications
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EPA Honors SC Johnson For Its Clean-Air Efforts

September 20, 2012: 12:00 AM EST
SC Johnson said it has received a 2012 Clean Air Excellence Award from the U.S. Environmental Protection Agency in recognition of the company's efforts to achieve cleaner air. The award recognizes companies that work to reduce pollutant emissions, innovate, and offer sustainable results that offer other companies a model to follow. The company's Global Sustainability Program has been commended by EPA, highlighting the company's use of renewable energy to reduce its greenhouse gas emissions.
"SC Johnson Honored with Clean Air Excellence Award for Long-Standing Environmental Commitment", SC Johnson, September 20, 2012, © S.C. JOHNSON & SON, INC.
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Kimberly-Clark, Booshoot Cooperate To Study Use Of Bamboo Fiber In Manufacturing Tissue Products

September 10, 2012: 12:00 AM EST
Kimberly-Clark partnered with Booshoot to study the feasibility of manufacturing bathroom tissue products containing fiber developed using the biotechnology company’s proprietary bamboo propagation technology. As part of the agreement, Booshoot will supply tens of thousands of bamboo starts to be grown in Kimberly-Clark’s pilot plantations. The companies are relying on the trials to establish the viability of several bamboo species as a scalable and sustainable alternative to tree fiber. Kimberly-Clark used almost 750 thousand metric tons of primary wood fiber from natural forests in 2011. Its deal with Booshoot is part of the company's efforts to reduce that amount in half by the year 2025.
"Booshoot and Kimberly-Clark Sign Development Agreement to Support Production of Tissue Products Made with Bamboo Fiber", Kimberly-Clark, September 10, 2012, © Kimberly-Clark Corporation
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Humor And Inspiration Help Consumers Adopt Sustainability More Easily

September 5, 2012: 12:00 AM EST
Marketers of environment-friendly products are discovering that in encouraging consumers to adopt sustainability, humor and inspiration are more effective tools than lecturing about the ill effects of human disregard for the environment. UK retailer M&S launched its “shwopping” initiative, a combination of shopping and swapping, that gives customers store vouchers for donating clothes to the charity group Oxfam. The project is part of the retailer’s participation in Business in the Community’s Start Campaign, which encourages UK’s leading brands to promote sustainable lifestyles by highlighting simple and doable steps. For its part, supermarket chain Asda put up a farm for primary school pupils near its headquarters in Burnley, allowing children to plant, grow, and harvest their own vegetables.
Oliver Balch , "Making sustainable living easy, normal – and fun", Guardian , September 05, 2012, © Guardian News and Media Limited
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P&G Partners With ADB To Help Turn Waste Into Electricity In The Philippines

August 31, 2012: 12:00 AM EST
Procter & Gamble Co. partnered with the Asian Development Bank to assess the feasibility of building power plants that will generate up to 2MW of electricity using solid waste collected from homes and businesses in the Philippines. According to estimates, about 6,700 tons of solid waste is generated daily in Metro Manila alone, with only 720 tons being recycled or composted. The rest is disposed of in dump sites, burned in open-air locations, or dumped illegally, leading to serious environmental problems. The project is expected to do away with landfills, leaving less than 1 percent of waste after processing.
"ADB, P&G to Pilot Transforming Waste to Energy in the Philippines", Asian Development Bank, August 31, 2012, © Asian Development Bank
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Henkel, Walmart Celebrate Sustainability Week In Mexico

August 30, 2012: 12:00 AM EST
Henkel partnered with Walmart to celebrate Sustainability Week in Mexico. As part of the celebration, the companies hosted a conference focusing on the sustainability strategies of Walmart and Henkel. Pete He, Henkel North America’s research and development head, presented Henkel’s sustainability strategy. The conference also included a visit to Henkel’s detergent factory.
"Sustainability Week in Mexico", Henkel, August 30, 2012, © Henkel AG & Co. KGaA
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Procter & Gamble Runs Afoul With Russia's Environmental Laws

August 30, 2012: 12:00 AM EST
Procter & Gamble Western Europe directory Yevgeny Morokhovsky said his company is addressing Russian authorities’ claim that its subsidiary, P&G Novomoskovsk, has violated the country’s environmental laws. Results of a government inspection of the company’s factory revealed the company failed to reveal some sources of pollution. P&G Novomoskovsk was fined 200,000 rubles by the Novomoskovsk Court.
Eugene Nikitenko, "P&G: Good Deeds and Wrongdoings", Voice of Russia, August 30, 2012, © Voice of Russia
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Tom's Of Maine Launches Packaging Recycling Program

August 28, 2012: 12:00 AM EST
Tom’s of Maine partnered with TerraCycle to launch the Tom’s of Maine Natural Care Brigade recycling initiative. To promote the packaging recycling program, the company announced the Tom’s of Maine Less in Landfills Sweepstakes, which offers program participants the chance to win $1,000 for their favorite nonprofit organization or school. The recycling program accepts packaging, such as toothpaste tubes and caps, deodorant and antiperspirant containers, mouthwash bottles and caps, and plastic wrappers.
"Tom’s of Maine Launches New Recycling Initiative with TerraCycle®", Tom's of Maine, August 28, 2012, © Tom's of Maine
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USDA Partners With ASTM To Enhance Biobased Labeling Program

August 21, 2012: 12:00 AM EST
The United States Department of Agriculture’s Certified Biobased labeling program, with the support of the American Society for Testing and Materials, provides a comprehensible definition of what a biobased product is and integrates an international recognized test standard. With more than 500 products already certified, the program comes with three key criteria: products must meet the definition of biobased as prescribed by the 2008 Farm Bill; they must include minimum levels of biobased content as defined by the USDA and confirmed by the ASTM D6866 test standard; and they provide alternatives to petroleum-based materials introduced after 1972.
Jacquelyn Ottman and Mark Eisen, "USDA Certification raises bar for biobased", Greener Package, August 21, 2012, © Summit Media Group, Inc.
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Unilever Proposes Sustainable Living Plan In Ghana

August 17, 2012: 12:00 AM EST
Consumer goods manufacturer Unilever Ghana Limited hopes to extend its Sustainable Living Plan in Ghana, and has asked the government to adopt the program and create a government-wide coordinating committee to ensure its efficient implementation. The National Sustainable Living Plan (NSLP) encourages business growth while decreasing the environmental footprint and improving the health and well-being of the world’s population. The plan creates a range of targets to be achieved by 2020.
Mohammed Suleman, "Ghana: Unilever Proposes Creation of National Sustainable Living Plan", AllAfrica, August 17, 2012, © AllAfrica
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Seventh Generation CEO Says Johnson & Johnson Should Do More To Make Its Products Safe

August 17, 2012: 12:00 AM EST
Johnson & Johnson can do a lot more to make its personal care products safer by using only non-toxic ingredients, according to Seventh Generation CEO John Replogle. Reacting to the Campaign for Safe Cosmetics’ calls for safer cosmetics, Johnson & Johnson announced its plan to reformulate its products, using only non-toxic ingredients. Replogle, however, said the company should not stop at removing only some of the harmful ingredients and called attention to Johnson & Johnson’s launch of products with safer formulations to comply with European policies.
"Seventh Generation's Statement on Johnson & Johnson's Recent Announcement", Seventh Generation, August 17, 2012, © Seventh Generation, Inc.
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Ecologic Brands' Biodegradable Packaging Helps Drive Sales Of Environment-Friendly Products

August 14, 2012: 12:00 AM EST
Ecologic Brands’ biodegradable containers helped Seventh Generation increase sales of its environment-friendly laundry detergent products by 19 percent in a year. Ecologic Brands CEO Julie Corbett was inspired by the reusable milk carafes, which are a very common item in Eastern Canada, to develop her company’s biodegradable packaging made of recycled fibers and is designed to contain a plastic pouch. Corbett’s company sold almost 1.2 million units of the packaging product since its launch in March 2011, and expects to sell 20–27 million by end of 2013.
Lynn Moore, "New packaging drives product", The Montreal Gazette , August 14, 2012, © The Montreal Gazette
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Unilever Pledges To Deal Sustainably With Sachet Waste In Developing Countries

August 13, 2012: 12:00 AM EST
As part of its Sustainable Living Plan initiative, Unilever committed to coming up by 2015 with a sustainable business model for managing wastes produced by single-use sachets the company uses to make its brands affordable in developing countries. Unilever is testing the feasibility of using pyrolysis, a technology that turns sachet material into fuel and recovers up to 60 percent of energy. Hindustan Unilever’s factory in Pondicherry, India, succeeded in extracting fuel from sachet waste and using it to power its manufacturing plant.
"Tackling sachet waste in developing markets", Guardian, August 13, 2012, © Guardian News and Media Limited
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Unilever Ends Partnership With Tate Modern Gallery

August 9, 2012: 12:00 AM EST
Unilever said it will end its sponsorship of London’s Tate Modern art gallery and its Turbine Hall display center. The move is part of Unilever’s efforts to align its sponsorship efforts with its Sustainable Living Plan sustainability initiative. During its 12-year sponsorship of the modern art gallery, Unilever has donated £4.41 million to the Tate Modern, enabling the gallery to host free exhibition at the Turbine Hall for six months per year.
Loulla-Mae Eleftheriou-Smith, "Unilever ends Tate patronage to focus on sustainability plan", Marketing Magazine, August 09, 2012, © Haymarket
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Unilever Enlists DHL To Help Improve Efficiency Of Its Global Supply Chain

August 7, 2012: 12:00 AM EST
Unilever signed a Joint Business Development Plan with DHL Supply Chain as part of the consumer goods company’s Partner to Win supply chain initiative. Aimed at establishing closer partnerships with suppliers, the initiative includes efforts to reduce carbon emission and waste within Unilever’s global logistics operations. Unilever also seeks to develop common methods for innovating across the company’s supply chain system.
"Unilever and DHL partnership deal to drive efficiency", Logistics Manager, August 07, 2012, © Akabo Media Ltd
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Cosmetics, Skincare Become More Natural And Organic

August 1, 2012: 12:00 AM EST
Despite some confusion regarding research and information on natural, organic, and nontoxic skincare and cosmetics, demand has been growing as a growing number of consumers prefer healthy and environment-friendly products. Personalcaretruth.com disagrees with ewg.org/skindeep’s assertion that parabens, also known as propyl, isopropyl, butyl, and isobutylparabens, can cause cancer. Earth Supplied Products owner Peter Boncelet advises consumers to look for cosmetics and skincare products that are free from pesticides, fertilizers, and petroleum derivatives. Online sellers, such as UK-based Neal’s Yard Remedies, are often consumers’ favorite source of organic beauty products.
"Skincare and cosmetic industries go green", Newspress.com, August 01, 2012, © www.news-press.com
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Wal-Mart Announces 100th California Store Powered By Solar Panels

July 30, 2012: 12:00 AM EST
Wal-Mart announced that the College Avenue branch in San Diego is the retail company’s 100th store in California using rooftop solar panels to generate power, which helps the company achieve its goal of using 100 percent renewable energy. The company said its solar power initiative in California aims to generate as much as 70 million kilowatt hours of renewable energy each year, help reduce carbon dioxide emissions by more than 21,700 metric tons per year, and generate 10–30 percent of each store’s electricity needs. Aside from its sustainability benefits, the solar power initiative helped generate 3,000 contract construction jobs, with SolarCity hiring 1,213 employees since announcing the Walmart projects in September 2010.
"Walmart Unveils 100th Solar Installation in California", Wal-Mart, July 30, 2012, © Wal-Mart Stores, Inc.
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Method's Sustainability Efforts Go Beyond Green Marketing

July 27, 2012: 12:00 AM EST
Cleaning products manufacturer Method said its decision to use post-consumer recycled plastic packaging has helped the company reduce cost and improve its bottom line. Moreover, production of recycled PET for packaging requires 70–85 percent less energy than using virgin PET, reducing Method’s carbon footprint. Method is also recycling waste and reducing carbon with its distribution channels, delivering 30–55 percent of its products using 15 trucks powered by waste vegetable oil.
Amy Westervelt, "The Cleanest Company in America", Forbes, July 27, 2012, © Forbes.com LLC™
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Procter & Gamble Partners With EPA To Create Sustainability Tools

July 24, 2012: 12:00 AM EST
Procter & Gamble Co. signed a Cooperative Research and Development Agreement with the U.S. Environmental Protection Agency’s National Risk Management Research Laboratory to create new tools for maximizing sustainability improvements in manufacturing facilities and related supply chains. These planned improvements will help P&G achieve its long-term sustainability goals, including using 100 percent renewable energy for its manufacturing plants and using 100 percent renewable or recyclable materials for all products and packaging. The CRADA will make use of P&G’s manufacturing and supply chain knowledge, combined with the EPA’s framework for modeling and assessing “future product design, material sourcing, and manufacturing options.”
"P&G and U.S. EPA Sign Research Agreement to Help Company Attain Sustainability Goals", Procter & Gamble, July 24, 2012, © Procter & Gamble
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Unilever Embraces Social Media To Promote Sustainability Message

July 20, 2012: 12:00 AM EST
Unilever chief marketing officer Keith Weed is striving to ensure his company’s brands are in tune with recent developments in global population, perceived as sustainable, and successfully marketed via digital media. Weed and Unilever senior vice president of marketing Marc Mathieu promote Unilever’s sustainability initiative, Sustainable Living Plan, which can help the company maintain consumer markets in developing regions forecast to account for majority of consumer spending by 2030. Unilever has adopted digital marketing, as shown by its use of social media to promote Waterworks, an initiative that aims to provide people in developing countries access to safe drinking water via water purifiers.
Jeremy Lee , "Unilever keen to spread the message of sustainability", Campaign Live , July 20, 2012, © Haymarket Business Media
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Unilever CEO Believes More Investors From Emerging Markets Will Become Shareholders In His Company

July 19, 2012: 12:00 AM EST
Unilever chief executive officer Paul Polman said he expects more of his company’s shareholders to come from emerging markets, which he also believes will continue to contribute significantly to the consumer goods company’s long-term growth prospects. Polman said investors with long-term investment outlook are appreciating Unilever’s emphasis on long-term growth; however, he aims to continue presenting his company’s sustainable living plan to investors on a regular basis. He also said the financial crisis and the eurozone debt crisis have forced many people to reduce their focus on sustainability issues, but Polman said the crises should encourage businesses to plan for increased sustainability and equitability in future growth.
James Chambers , "Unilever’s Paul Polman on IR, sustainability and apps", Inside Investor Relations, July 19, 2012, © Cross Border Ltd
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Unilever Supports UNICEF's Sanitation Program In Asia, Africa

July 16, 2012: 12:19 AM EST
Unilever Foundation and Unilever’s Domestos toilet hygiene brand partnered with UNICEF to support the agency’s Community Approaches to Total Sanitation program aiming to improve poor people’s sanitation behavior in countries in Africa and Asia. Under its Sustainable Living Plan initiative, Unilever committed itself to helping more than 1 billion people improve their health conditions and welfare by 2020. Aware of the enormity of the problem, which includes the lack of access to improved sanitation affecting about 2.5 billion, Unilever believes that public-private partnerships play an essential role in efforts to deal with health and wellbeing issues of people in need.
Keith Weed, "How business can help people improve their health and wellbeing", Guardian, July 16, 2012, © Guardian News and Media Limited
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The Body Shop Revises Beauty Retail Concept, Launches New Store In Thailand

July 11, 2012: 02:23 AM EST
The Body Shop opened its first Pulse Store in Thailand as part of the retailer’s launch of a “holistic approach” to selling beauty care treatments and products and remodeling of its retail stores. The company also appointed actress and model Lily Cole as endorser of the brand. As part of the company’s Beauty with Heart marketing campaign, The Body Shop said it aims to make customers “look good, feel good, and do good.”
"Feel good about looking good", Bangkok Post, July 11, 2012, © The Post Publishing PCL
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Hindustan Unilever Supports Parent Company's Sustainability Plan By Pushing Innovation

July 7, 2012: 07:50 PM EST
Hindustan Unilever Ltd. expanded its focus on innovation and ground-breaking products in support of parent company Unilever’s Global Sustainable Living initiative. Launched in November 2010, the sustainability plan aims to help more than a billion people to improve their health and conditions, reduce by half the company’s environmental impact, and acquire 100 percent of its agricultural raw materials from sustainable sources. For example, HUL is test-marketing Magic, a brand of liquid after-wash laundry product the company claims can reduce water usage by two-thirds. 
Ramnath Subbu, "HUL places thrust on innovation", The Hindu, July 07, 2012, © The Hindu
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Procter & Gamble's Products Receive Good Housekeeping's Environment-Friendly Certification

July 6, 2012: 12:49 AM EST
Procter & Gamble’s Tide Coldwater Laundry Detergent and Pampers Cruisers diapers for toddlers received Good Housekeeping’s Green Seal for environment-friendly products. Launched two-and-a-half years ago, Green Seal comes with the magazine’s guarantee based on its century-old Good Housekeeping Seal and a promise to replace or refund the price of any certified product that proved defective. For its part, P&G puts much emphasis on the reputation of potential certifying organizations.
Adam Aston, "Procter & Gamble bets on Good Housekeeping green seal", GreenBiz, July 06, 2012, © GreenBiz Group
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Unilever Bets Big On Sustainability

July 5, 2012: 10:55 PM EST
Unilever has staked its future growth and profitability on its sustainability strategy, which aims to double sales while cutting in half its impact on the environment. Unilever CEO Paul Polman said his company wants to persuade more than a billion people to improve their hygiene habits by 2020 by encouraging them to wash their hands and by providing clean and affordable drinking water in developing countries. Unilever believes that sustainable business practices, selling healthy and necessary goods and services that meet the needs of the growing middle class worldwide and uplift the conditions of the poor, will help it grow its business. Risks to Unilever’s reputation posed by potential environmental or labor issues and obstacles, such as consumer reluctance to behavioral change, could hamper the company’s sustainability efforts.
Matthew Boyle , "Unilever Wants Short, Soapy Showers and Long-Term Investors", Bloomberg, July 05, 2012, © Bloomberg L.P.
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Seventh Generation Revises Formulation Of Bestselling Liquid Detergent Brand

July 2, 2012: 04:49 AM EST
Seventh Generation, a 2011 Leader for Change honoree of the United Nations and the Foundation for Social Change, reformulated its bestselling Seventh Generation 2X laundry liquid brand into the 4X, which the company claims contains an all-natural, plant-derived surfactant. Developed by Seventh Generation and Rhodia, the surfactant combines ethylene oxide from sugarcane and plant-derived lauryl alcohol and contains no petroleum. The company asserts that the upgraded formula also includes new enzymes that can handle more kinds of stains. The new laundry product received the U.S. Department of Agriculture’s BioPreferred seal, which certifies that products are made from renewable agricultural ingredients and materials.
"The Top 50: 38. Seventh Generation", Happi, July 02, 2012, © Rodman Publishing / HAPPI
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SC Johnson Reaches Renewable Energy Goal

July 2, 2012: 04:36 AM EST
In 2011, SC Johnson achieved its target of sourcing 40 percent of its electricity requirements from renewable sources. Also, the company claimed that by using its patented Greenlist process, it continued improving its products by increasing by 33 percentage points the “better” or “best” ingredients used in manufacturing. SC Johnson also lobbied for the revision of the United States chemical statute, the Toxic Substances Control Act. The company expanded its product portfolio by launching Vecco, a process for repairing old carpets and rugs.
"The Top 50: 3. SC Johnson", Happi, July 02, 2012, © Rodman Publishing / HAPPI
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SC Johnson To Build Wind Turbines At Waxdale Factory

June 21, 2012: 02:06 AM EST
SC Johnson said it plans to build two wind turbines at its Waxdale factory, which is located in Mt. Pleasant, Wis., and is the company's largest global manufacturing facility. SC Johnson chairman and CEO Fisk Johnson said the planned wind turbines will generate approximately 8 million KWH of electricity per year, meeting 15 percent of the factory's power requirements. Two co-generation plants provide the remaining 85 percent of the electricity needs of the manufacturing facility.
"Wind Energy to Power Windex®", SC Johnson, June 21, 2012, © S. C. Johnson & Son, Inc.
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Unilever Says Manufacturers Need To Embrace Sustainability

June 21, 2012: 03:53 AM EST
Unilever launched its Sustainable Living Plan sustainability initiative in 2010 to cut by 50 percent its environmental footprint, help one billion people improve their livelihoods, and source all agricultural inputs from sustainable sources, according to Jan Zijderveld, president of Unilever's Western Europe operations. Zijderveld also said that governments have failed to handle properly the world's sustainability- and environment-related problems. Moreover, companies like Unilever have to share the responsibility in promoting sustainability and develop a new business model that takes the environment into consideration. At present, Unilever has achieved encouraging results in raw material and manufacturing; however, the company finds that changing consumer behavior is the most difficult part.
"Why firms should invest in sustainability", EurActiv.com, June 21, 2012, © EurActiv.com PLC
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Unilever CEO Says Businesses Must Help Lead Global Efforts To Protect Environment

June 21, 2012: 03:42 AM EST
Unilever CEO Paul Polman said the apparent failure of governments and political processes to make the Rio+20 conference a meaningful event for environmental protection should prompt the world's largest companies and NGOs to promote sustainability on a global scale. While the political agreement that emerged from the conference "recognizes an increasing role for business," Polman said the text "lacks specificity, clear dates, funding, and accountability." Instead of complaining, however, Polman claimed that the agreement's weakness should be seen as an opportunity for businesses to play a major role in global efforts to protect the environment.
Jo Confino, "Rio+20: Unilever CEO on the need to battle on to save the world", Guardian , June 21, 2012, © Guardian News and Media Limited
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Consumer Goods Companies Find It Difficult To Source Sustainably Produced Palm Oil

June 19, 2012: 03:29 AM EST
Manufacturers that use palm oil in their food products and soaps find it difficult to source sustainably produced palm oil. Palm oil industry, which is estimated to be worth $50 billion in annual trading, has been burdened with environment-unfriendly practices, such as deforestation. For example, conversion of forest land in Malaysia and Indonesia in the early 2000s had released more greenhouse gases than the whole of China's transport sector in 2007, according to a study published in the US Proceedings of the National Academy of Sciences. So far, the GreenPalm certificate program has supported buyers' efforts to purchase sustainably produced palm oil; however, governments need to play a leadership role in the drive for sustainability in the sector.
Louise Lucas, "Palm oil: Long and tortuous route to unsullied supply chains", Financial Times, June 19, 2012, © The Financial Times Limited
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Pond's Talcum Powder's Packaging Won Silver Award At 2012 DuPont Global Packaging Awards

June 15, 2012: 09:51 PM EST
Pond's Talcum Powder's packaging won a Silver Award at the 24th DuPont Global Packaging Awards. The award was in recognition for the packaging's excellence in cost and waste reduction. The packaging innovation, which involved redesigning the closure to reduce its components from three to two, resulted in a closure that is 20 percent lighter and in material savings of 640 tonnes of polymer.
"Pond’s recognised at the 24th DuPont Global Packaging Award", Unilever, June 15, 2012, © Unilever
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Procter & Gamble Claims Gillette ProGlide Blades Last Longer Than Other Blades

June 14, 2012: 03:03 AM EST
Procter & Gamble's marketing campaign for the Gillette brand of shaving products highlights the company's longevity claims for its ProGlide cartridge blade. A ProGlide cartridge blade lasts at least five weeks, according to a TV commercial featuring actor Brandon Quinn. The marketing's main message contrasts with manufacturers' usual objective of moving their products faster and encouraging consumers to buy more.
Adam Gordon, "Gillette Finds Rhyme and Maybe Reason with Reduce-Reuse Message", Forbes , June 14, 2012, © Forbes.com LLC™
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Clorox Proud Of Receiving Green Seal Certification For Its Green Works Cleaning Products

June 13, 2012: 02:44 AM EST
Clorox Professional Products Company's Green Works Concentrated Cleaners range of industrial cleaning products received Green Seal certification after meeting the highest standards for environment-friendliness and performance. At present, 37 states have passed regulations requiring the use of environment-friendly cleaning products in public schools and public buildings. New York City, as part of the next phase of its Green Our Cleaning Act, proposed an Environmental Preferable Purchasing Program provision that requires city agencies to purchase cleaning products that meet standards established by Green Seal, U.S. Environmental Protection Agency's Design for the Environment, or New York State Office of General Services Green Cleaning Program.
"Clorox Professional Products Company Supports Green Seal as the Leading Green Certification Organization", Clorox, June 13, 2012, © The Clorox Company
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Environment-Friendly Packaging Plays Major Role In Unilever's Sustainability Plan

June 13, 2012: 05:06 AM EST
Unilever senior vice president Gavin Neath said his company conducted a life cycle analysis of 1,400 products, which it manufactures in 14 countries and account for about 70 percent of the company's revenues and volumes, to create baseline data for the Unilever Sustainable Living Plan. LCA results also showed the environmental impact of the company's packaging. Neath said his company addresses packaging waste by integrating recyclability in packaging, supporting consumer education, and cooperating with governments and concerned groups to improve recycling infrastructure in countries where Unilever operates. Also, Unilever has centralized management of packaging for its global operations in order to standardize packaging-related decisions, especially those related to materials used.
Anne Marie Mohan, "Packaging under the Unilever ‘Plan’", Greener Package, June 13, 2012, © Summit Media Group, Inc.
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Unilever CEO Says Innovation Key To Encouraging Consumers To Adopt Sustainable Lifestyles

June 12, 2012: 02:16 AM EST
Unilever CEO Paul Polman said that science and innovation will play key roles in encouraging people to adopt more sustainable lifestyles. Polman, speaking at the Symposium on Behavior Change for Better Health in Vlaardingen, the Netherlands, said that research and development will be important in enhancing companies' understanding of consumer behavior and developing products and services that promote sustainability. Promoting consumer behavior change is a key component of Unilever's Sustainable Living Plan, which aims at doubling its business size while reducing its environmental impact by half.
"Unilever CEO Paul Polman: innovation will be critical to driving mass behaviour changes", Unilever, June 12, 2012, © Unilever
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Kleenex Adopts Flashier, Environment-Friendlier Packaging

June 12, 2012: 01:28 AM EST
Kimberly-Clark's Kleenex brand launched a packaging renovation program, which aims to make the product easier to store, distribute, and sell, while improving its environmental benefits. Kleenex adopted packaging designed to make it easier for consumers to purchase the facial tissue product and for retailers to recognize, unpack, display, and dispose of. The company also reduced by 33 percent the regular cartons of the Original, Balsam, Balsam Fresh, Ultra Soft, and Anti-Viral variants of Kleenex.
"Kleenex launches new packaging initiative", Talking Retail , June 12, 2012, © Metropolis International Group Ltd
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