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OTA Says Organic Industry Grew Faster Than Food Industry As A Whole In 2010

April 6, 2011: 07:55 PM EST
The Organic Trade Association released industry survey data at a Washington policy meeting showing that the organic industry has grown from $3.6 billion in 1997 to $29 billion last year, a 700 percent increase in value. According to the OTA data, the organic sector grew by eight percent in 2010, “dramatically outpacing” the growth rate of the overall food industry. There are 14,540 organic farms and ranches in the U.S. with a total of 4.1 million acres of land under organic management, the association said. Seventy-eight percent of organic farms intend to maintain or increase production and 96 percent plan to maintain or increase employment levels in 2011.
"Vilsack: Organic is part of the strategy to rebuild rural America", Press Release, Organic Trade Association, April 06, 2011, © Organic Trade Association
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Women, Older People Are The Most Eco-Conscious, Global Market Study Finds

April 7, 2011: 04:23 AM EST
Women and older consumers across the world are generally more environmentally conscious overall, a new study from market researcher Synovate has found, while young people are the least eco-conscious. The study, which looked at “green” behavior globally, also found that the way people feel about the future, their family, and their country aren’t very important factors in determining green habits. Synovate asked 22,000 people in around the worldt about their recycling habits, purchase of ecological products, purchase of organic foods, etc. Women ranked higher than men across all green behavior categories, and people aged 56-65 years old ranked highest in recycling and buying ecological products. People 46-55 years old were more likely to buy organic food. Lowest green scores among age groups? Young people aged 16-25 years old. Data from the study were also broken down by country.
"Synovate survey reveals latest green habits and consumption across the world", Press release, Synovate, April 07, 2011, © Synovate
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Bullfrog Power Provides Green Energy To Unilever Canada’s Factories, Offices In Ontario

April 5, 2011: 03:06 AM EST
Unilever Canada has contracted with Bullfrog Power, a 100 percent green energy provider, to power all of its manufacturing facilities and offices in Ontario – 90 percent of its Canadian operations – with locally sourced renewable power totaling 59,000 MWh of electricity. According to the company, the move will reduce its carbon dioxide emissions footprint by approximately 7,544 tons annually. Unilever says the action is part of its Sustainable Living Plan, in which the company will grow in a way that helps improve people’s health and well-being, reduces environmental impact and enhances livelihoods. Bullfrog’s electricity in Ontario comes only from local wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogoM program.
"Unilever Canada becomes the largest commercial purchaser of green electricity in Canada", Press release, Unilever, April 05, 2011, © Unilever
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Coca-Cola’s PlantBottle Beverage Packages Available Nationwide

April 4, 2011: 07:17 PM EST
Coca-Cola’s 100 percent recyclable plant-derived packages for Dasani and Odwalla are now available in the U.S.  The new PlantBottle packaging for single servings of Odwalla is made from up to 100 percent plant-based materials with high-density polyethylene (HDPE) plastic. HDPE plastic is created using only ethylene, which is derived from 100 percent renewable sugarcane-based ethanol.  Bottles for Dasani are made with up to 30 percent plant-based materials. According to Coca-Cola, in 2010 more than 2.5 billion PlantBottle packages were available across nine countries, a number that is expected to double to more than five billion PlantBottle packages in more than 15 countries.
"The Coca-Cola Company's New PlantBottle® Packaging On Store Shelves Nationwide Today!", Press Release, Coca-Cola, North America, April 04, 2011, © Coca-Cola
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Kimberly-Clark Campaign Urges Consumers To Try Its “Scott Naturals” Paper Products

April 4, 2011: 02:59 AM EST
Scott Naturals brand’s six-month “test drive” marketing campaign asks consumers to try its  hybrid bath tissue, paper towels, flushable moist wipes and napkins for four weeks. The campaign, launched in conjunction with Eearth Month,  asks consumers to try the brand, which combines recycled and conventional materials, for four weeks and to enter the “Take the 4-Week Test Drive” sweepstakes for a chance to win a new Ford Fusion hybrid sedan. According to Scott Naturals Brand Manager Jennifer Nobui, the goal of the challenge is to “encourage consumers to take an easy green step by showing them they won't have to compromise quality or their budget” by choosing the brand.
"SCOTT Naturals Asks Americans to "Test Drive" its Hybrid Paper Products for a Chance to Drive Away in a New Hybrid Car", Press release, Kimberly-Clark, April 04, 2011, © Kimberly-Clark Corporation
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“Agroecology” Is The Key To Ensuring The Global Right To Food, Report Says

March 31, 2011: 08:50 PM EST
In a report prepared for the United Nations Human Rights Council, the Special Rapporteur on the right to food, Olivier De Schutter, identified “agroecology” as an agricultural development method that has proven to get results in ensuring the right to food among vulnerable groups worldwide. According to De Schutter, the reinvestment in agriculture, spurred by the 2008 food crisis, should focus on reorienting agricultural systems toward production techniques that are “highly productive, highly sustainable and contribute to the progressive realization of the human right to adequate food.” The advantages of agroecology include improvement of nutrition, reduction of poverty and increased farm productivity. Appropriate public policies are needed to create an enabling environment for these sustainable modes of production.
Olivier De Schutter, "“Agroecology and the Right to Food”, Report presented at the 16th Session of the United Nations Human Rights Council March 2011", United Nations Special Rapporteur, March 31, 2011, © United Nations Special Rapporteur
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USDA Adds Purell Green Hand Sanitizer To List Of Approved Biobased Products

March 31, 2011: 03:02 AM EST
The USDA announced at a biobased product meeting that Purell Green Certified Instant Hand Sanitizer Foam will be featured in the formal launch of the agency’s new BioPreferred Label Program. The Purell Green brand, produced by GOJO Industries Inc., is made with 100 percent naturally renewable plant-derived ethanol in a biodegradable formula, according to the company. The  foam is sold in 1200 mL TFX (touch free) refills under the SKILCRAFT brand through Travis Association for the Blind, a nonprofit agency associated with National Industries for the Blind. The new USDA label is assigned to products independently certified to meet USDA BioPreferred program standards for biobased content.
"Purell Green Certified Instant Hand Sanitizer Among First to Earn USDA BioPreferred Product Label", News release, GOJO Industries, March 31, 2011, © GOJO Industries
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U.S. Consumers Keep Buying Organic And Natural Products Despite The Recession

March 28, 2011: 04:13 AM EST
Concerns for their health and the environment and about U.S. agribusiness have prompted American consumers to keep spending for natural and organic products despite the economic slowdown. This commitment to organics has helped the segment grow, allowing retailers, such as Whole Foods and Trader Joe's, to expand. While sales for the grocery industry grew 1.8 percent, according to the Food Institute, sales of organics grew 4.4 percent in the year ending February 20, according to Symphony IRI. Wider availability of organics, with major grocery store chains expanding their organic sections and food companies introducing more natural products, and lower costs help drive growth in the organics segment. Also, demand for organics is spreading to health, beauty, cleaning supplies, and other sections of the grocery store.
SUE STOCK, "Recession-racked shoppers still spend on organics", Kansas City Star, March 28, 2011, via McClatchy Newspapers, © The Kansas City Star
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P&G Showcases Its Environmentally Friendly Products In New Coupon Booklet

March 28, 2011: 03:33 AM EST
The Procter & Gamble Company announced it will release its April 2011 brandSAVER coupon booklet on April 3 to coincide with the observance of Earth Day. The booklet will contain more than $110 in savings on a range of  brands, and will feature many of the company's eco-conscious “Future Friendly” products that save water, save energy or reduce waste in the home or during the manufacturing process. The booklet also contains submissions from P&G Future Friendly's recent Find Your Footprint student contest, developed to inspire students to monitor and reduce their environmental footprint. Also featured is the latest addition to P&G’s Future Friendly product portfolio: compacted powder laundry detergents.
"New P&G brandSAVER Features Coupons for Trusted Products Alongside Inspiring "Future Friendly" Tips From Students Nationwide", Procter & Gamble, March 28, 2011, © Procter & Gamble
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Sustainability Is A Key Issue, And Major Challenge, For Cleaning Products Industry

March 23, 2011: 03:09 AM EST
At IntertechPira’s recent two-day conference, Cleaning Products Europe, speakers focused on sustainability as the driver of future growth, followed closely by innovation and collaboration, according to the conference producer. Both Unilever and Procter & Gamble emphasized that sustainability is a key factor in all aspects of the cleaning products business and one of the biggest internal challenges. All parts of the supply chain have a role to play in implementing sustainable practices, including regulatory authorities and industry bodies. Keith Rutherford of Unilever said that at the top of the supply chain “there is a need for a mix of safe and sustainable materials” as consumers become more demanding on the sustainability issue.
"Cleaning Products Europe - a great success! What are the key learnings?", Press release, IntertechPira, March 23, 2011, © IntertechPira
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Worries Over Food Safety Drive South Koreans To Local, Organic Food Sources

March 21, 2011: 11:34 PM EST
Food safety concerns among South Korean consumers have spurred an upsurge in the membership of the country’s largest food cooperative, Hansalim, which sells mainly organic, locally grown vegetables and other food products. Concerns about food safety reached a critical stage after outbreaks of foot-and-mouth disease and avian influenza in 2010 forced the slaughter of millions of livestock. Hansalim’s membership leapt by 20 percent to 250,900 during the year, completely by word of mouth because the cooperative spends no money on advertising. Hansalim operates 110 stores in South Korea, which together posted about $162 million in sales in 2010, a small number compared to leading discount store chains such as E-mart, whose product line is globally sourced.
Nam Kwang-sik, "S. Korean consumers set sights on local food", YonHap NewsAgency, March 21, 2011, © YonHap News Agency, Korea
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Henkel Named To “Most Ethical Companies” List

March 16, 2011: 02:34 AM EST
The U.S. Ethisphere Institute has included German home care, cosmetics and adhesives marketer Henkel on its list of “World’s Most Ethical Companies.” Recognized for an exemplary ethical approach to corporate governance and commitment to sustainable development, 110 companies in more than 100 countries and 38 different sectors comprise the list. Henkel markets a range of consumer and industrial brands in North America, including Dial soaps, Purex laundry detergents, Right Guard antiperspirants, and Loctite adhesives. Worldwide, the company markets brands and technologies in three business areas: laundry & home care, cosmetics/toiletries, and adhesive technologies. The company reported sales of $20.07 billion and profit of $2.27 billion in fiscal 2010.
"Henkel included again in “World’s Most Ethical Companies” ranking", Henkel, March 16, 2011, © Henkel Corporation
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Companies Partner In Program To Recycle Used Packaging Collected By Families

March 15, 2011: 01:58 AM EST
Eco-friendly household and personal care products specialist Method has partnered with upcycling firm TerraCycle to create a used package recycling program for families. Under the program, families can send used soap refill packaging to TerraCycle. The two companies will then donate two cents for each unit of packaging to a charity selected by the families. According to the companies, collected packaging will be turned into trash cans, coolers and other home goods. TerraCycle collects difficult-to-recycle packaging and upcycles or recycles it into new products using processes that have been independently rated as efficient carbon-saving waste solutions.
"Method And Terracycle Partner To Help Clean The Planet", Method, March 15, 2011, © Method
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PepsiCo Is Researching Ways To Convert Cellulose Fiber Waste To Packaging

March 14, 2011: 07:55 PM EST
PepsiCo Inc. Chief Scientific Officer Mehmood Khan told an audience at the recent Reuters Food and Agriculture Summit that the company hopes to find a way to economize by converting cellulose fiber from food production waste, including oat husks and orange peels, to packaging materials. The research effort is ongoing in the Frito-Lay snacks, Quaker oatmeal and Tropicana orange juice units, he said. Competitor Coca-Cola Co. is already using plant-derived materials to make plastic bottles. "If you could take cellulose today and convert that cellulose to packaging, think of the impact that you would have on the costs of other commodities," Khan said.
Martinne Geller, "PepsiCo looks to reuse plant waste", Reuters, March 14, 2011, © Thomson Reuters
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Whole Foods Market Launches Green Film Festival

March 14, 2011: 08:57 PM EST
Natural and organic foods retailer Whole Foods Market is celebrating Earth Month with the launch of a nationwide “Whole Foods Market Do Something Reel” Film Festival on April 1. The festival will travel to 70 cities across the U.S. showing six “provocative, character-driven films” focusing on food, environmental issues and everyday people. The festival was created to raise awareness of environmental and food issues, but also to support filmmakers creating films that get people to think about the impact personal choices have on health, body and environment. The festival will be held in movie theaters in communities near Whole Foods Market stores.
"Whole Foods Market “Do Something Reel Film Festival” Launches Nationwide April 2011 In Celebration Of Earth Month", News release, Whole Foods Market, March 14, 2011, © Whole Foods Market
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Agostoni Launches North American Chocolate Food Service Collection

March 10, 2011: 08:23 PM EST
Italy’s Agostoni family has launched a chocolate food service collection in North America to be sold under the Agostoni Chocolate brand. It features premium couvertures, as well as cocoa-derived ingredients processed in-house from raw cocoa. The company has begun distribution on the West Coasts of the U.S. and Canada, and through ChefShop.com. Agostoni plans to expand distribution throughout the U.S. and Canada over the next 12 months. The collection includes conventional dark chocolate blends, four single origins and two single estate dark couvertures, and other varieties. The ingredients group includes cocoa powders, liquor and butter, as well as nibs and a 100 percent hazelnut paste. 
"Agostoni Family Launches Food Service Offering in North America", News release, Agostoni, March 10, 2011, © Agostoni
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Mambo Sprouts Expands Digital Coupon Marketing Program

March 8, 2011: 11:19 AM EST
Acting on the findings of a consumer survey, natural and organic product marketer Mambo Sprouts Marketing is launching new digital coupon initiatives. The survey found that more than half (56 percent) of natural and organic consumers plan to use more online printable coupons in 2011. With that finding in mind, the company is offering a five-times-a-year digital savings newsletter and direct links to health, natural and organic offers, including click-and-print coupons for natural and organic products. The company says future trends include fully customized promotions with 24/7 instant access, giving marketers more cost-effective targeting of audiences. Customers will print more than 1.5 million natural and organic coupons from the Mambo Sprouts Web site in 2011, the company says.
"Digital Coupon Newsletter Enhances Service, Reduces Waste", News release, Mambo Sprouts Marketing, March 08, 2011, © Mambo Sprouts Marketing
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Food Manufacturers Change Packaging Because Of Concerns Over Tainted Recycled Cardboard

March 8, 2011: 07:58 PM EST
Health worries over boxes manufactured from recycled cardboard have led food manufacturers in Europe to change their product packaging, the BBC reports. Toxic chemicals known as mineral oils, used in printing inks in recycled newspapers, were discovered in some boxes by researchers who said the chemicals had contaminated the food they contained. Some firms have stopped using recycled cardboard completely, while others are making sure the boxes they use are not tainted by mineral oils, which have been associated with inflammation of internal organs and cancer. Swiss government scientists who analyzed pasta, rice and cereals sold in cartons manufactured from recycled cardboard found mineral oil levels ten to 100 times higher than recommended limits.
Nick Higham, "Food sold in recycled cardboard packaging 'poses risk'", BBC News, March 08, 2011, © BBC News
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Kellogg Buys GreenPalm Certificates To Help Reduce Deforestation From Palm Oil Production

March 3, 2011: 05:54 PM EST
In an effort to help fund sustainable palm oil production, Kellogg Company says it is buying GreenPalm certificates that will cover all of its global palm oil use. Purchasing the certificates is a way of helping to reduce deforestation from palm oil production. Segregated, sustainably grown palm oil is not currently available outside of Europe. Kellogg says the form of palm oil it uses in Europe is not available in a segregated, sustainable supply. Only six percent of the global supply of palm oil is sustainably grown, according to GreenPalm. Kellogg says palm oil comprises only a small percentage of its total ingredients, but “concerns about the sustainable production of palm oil are clearly on our radar screen."
"Kellogg Company Takes Leadership Stance in Support of Sustainable Palm Oil", News release, Kellogg Company, March 03, 2011, © Kellogg Company
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OTA, California Certification Agency Team Up To Provide Stronger Presence In Washington

March 2, 2011: 06:38 AM EST
The Organic Trade Association (OTA) announced it is collaborating with certification agency California Certified Organic Farmers Inc. to strengthen the industry’s national public policy effectiveness. California has more than 470,000 acres in certified organic production; OTA represents 6,500 organic businesses, including 2,500 from California. According to officials of the two organizations, the collaboration enhances the resources needed to protect U.S. organic agriculture. A major goal is to increase the representation of organic producers in federal legislative advocacy. CCOF Inc. will become a member of OTA’s new Producers Advisory Council, which provides OTA with input from organic farmers, ranchers, and growers.
"Organic Trade Association and CCOF announce strategic alliance", News release, Organic Trade Association, March 02, 2011, © Organic Trade Association
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PepsiCo, IDB Partner To Push Socio-Economic Growth In Latin America, Caribbean With Sustainable Sunflower Production

March 2, 2011: 06:18 AM EST
PepsiCo, Inc. and the Inter-American Development Bank (IDB) signed a partnership deal seeking to promote sustainable sunflower production to aid social and economic development in Latin America and Caribbean. A project launched in Mexico aims to significantly increase commercial high-oleic sunflower production in the country and provide a source of income for 850 farmers and their families, with PepsiCo guaranteeing to purchase all output for the manufacture of PepsiCo snacks in Mexico. IDB and PepsiCo will expand the partnership to include other projects such as the Waste Pickers recycling program in Peru and Colombia.
PepsiCo, "PepsiCo and Inter-American Development Bank Sign Agreement to Spur Development in Latin America and Caribbean", PepsiCo press release, March 02, 2011, via PR Newswire, © PepsiCo Inc.
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TCI Gums Unveils Organic Stabilizers For Yogurt Products

March 1, 2011: 09:37 AM EST
Food industry texture and stabilization specialist TIC Gums has developed a couple of ingredients that it says make yogurt smooth and stable while meeting USDA organic certification guidelines. YG Cup Set is a 100 percent organic stabilizer made from an extract of red seaweed and designed for cup set organic yogurt products, while YG Vat Set is a specialized blend of certified organic ingredients designed for stirred yogurts. TIC Gums also provides organic agar, the latest addition to its line of certified organic gums.
"Building a Better Organic Yogurt", News release, TIC Gums, March 01, 2011, © TIC Gums
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“EcoAware” Moms Add Sustainability To Their Wellness Priorities

March 1, 2011: 09:47 AM EST
A study of more than 4,000 Americans ages 18-65 years has found that today’s mothers are embracing a new dimension of wellness: sustainability, putting them squarely in the category of “EcoAware Moms.” The Global Trend Survey conducted by EcoFocus Worldwide says these new moms – all 51 million of them, 69 percent of the total – control $1.45 trillion in buying power. According to EcoFocus CEO Linda Gilbert, EcoAware Moms believe that the eco-friendly choices they make now – reducing waste, recycling, conserving water and energy – will lead to healthier families. Some of these moms “express regret and remorse” about letting their teenagers grow up in a lifestyle of disposability and “don't want to make the same mistake with their younger kids.”
Diane Toops , "Toops' Scoops: Is the Food Industry Ready for EcoAware Moms and Dads?", Food Processing, March 01, 2011
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Prince Charles Encourages Fellow Britons To Pursue Organic Gardening

February 24, 2011: 10:47 AM EST
Great Britain’s heir to the throne Prince Charles says that organic gardening of fruits and vegetables, even if only a tiny patch, can make a difference to the environment because the plants absorb carbon, provide food and create a living area for birds and butterflies. The Prince is encouraged by the sight of people cultivating their own food, be it in gardens, allotments or containers. Himself a major landowner and gardener, the Prince says that organic gardeners especially are “key players” in tackling environmental problems because they use fewer, if any, chemicals and encourage the growth of beneficial wildlife. He hopes his own huge and successful garden at Highgrove “provides inspiration to show what can be done in a mere few decades.”
Louise Gray, "Prince Charles says organic allotments can save the environment", Telegraph, UK, February 24, 2011, © Telegraph Media Group Ltd
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Heinz Adopts Coca-Cola's PlantBottle Sustainable Packaging

February 23, 2011: 09:30 AM EST
Coca-Cola and H.J. Heinz Company entered into a partnership that allows Heinz to use Coca-Cola's PlantBottle environment-friendly packaging. Materials from plants account for up to 30 percent of material used to make PlantBottle polyethylene terephthalate (PET) plastic bottles. Heinz plans to launch its PlantBottle ketchup bottles in June with a marketing campaign featuring "talking labels" and on-packaging messages. A life-cycle analysis by Imperial College London revealed that the packaging technology can reduce carbon impact by 12-19 percent. Heinz says that adopting PlantBottle is part of its global sustainability commitment to reduce greenhouse gas emissions, solid waste, water consumption and energy usage at least 20 percent by 2015.
Heinz Co., "Coca-Cola and Heinz Announce Landmark Partnership to Expand Use of Innovative PlantBottle™ Packaging ", H.J. Heinz press release, February 23, 2011, © H. J. Heinz Company
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Planters' Campaign Seeks To Boost Sustainability Credentials With Planters Groves Parks And Touring Nutmobile

February 23, 2011: 09:07 AM EST
Kraft Foods' Planters brand aims to boost its sustainability credentials with its "Naturally Remarkable" marketing campaign that includes putting up peanut-themed community parks in New Orleans, Washington, D.C., San Francisco and New York City. It also includes an ecology-friendly truck, the Planters Nutmobile, that will promote the opening of the Planters Groves parks and also tour other cities in the US. The parks will have city-specific designs and will use reclaimed materials as well as include a Mr. Peanut figure on a bench. Planters says its campaign seeks to pay tribute to the American peanut planters, the origins of the company's brand name, and highlight the fun associated with Planters snacks.
Karlene Lukovitz, "Planters Campaign: Sustainability Plus Fun ", Mediapost, February 23, 2011, © MediaPost Communications.
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Promiseland Sues To Stop USDA From Suspending Its Organic Certification

February 18, 2011: 12:30 PM EST
Promiseland Livestock has sued the U.S. Department of Agriculture seeking to stop the agency from suspending the company's organic certification. Promiseland's lawsuit claims that the USDA has abused its power by seeking to remove Promiseland's organic certification after the company allegedly refused to hand over records. In 2008, the USDA sued Promiseland, accusing the company of violating several organic standards. A judge later ruled that Promiseland violated USAD rules when it refused to provide records to inspectors who visited its facilities in Nebraska and Missouri.
TIMBERLY ROSS, "Nebraska-based Promiseland sues USDA over suspension", JournalStar.com, February 18, 2011, © JournalStar
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Nutiva Contributes To Legal Efforts To Rescind USDA Monsanto Decision

February 17, 2011: 11:04 AM EST
Nutiva, a maker of organic hemp, coconut and chia foods, has contributed $25,000 to an effort by the Center for Food Safety to reverse a decision by the USDA to deregulate Monsanto’s genetically engineered, Roundup-Ready alfalfa. According to Nutiva,the USDA’s ruling is “ profoundly disappointing to the organic community.” The CFS says it is pursuing all legal remedies to oppose the decision, primarily because biotech industry market dominance in crops will mean “the majority of organic foods will be genetically contaminated with foreign genetic material through pollen drift and accidental co-mingling.”
"Nutiva Pledges $25,000 to CFS for Challenging USDA’s Approval of Monsanto's Genetically Engineered Alfalfa", News release, Nutiva, February 17, 2011, © Nutiva
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Organic Foods Grow Popular Among Middle Class Consumers In Indian City Of Coimbatore

February 15, 2011: 10:09 AM EST
Organic foods have become popular in the Tamil Nadu city of Coimbatore, driven by the rising health-consciousness among the city's middle-class consumers. Farmers are adopting organic methods of raising food crops, as consumers show willingness to pay higher prices for pesticide- and chemical-free farm products. Exclusively organic retail stores, such as Sreevatsa Organic Farm and Organic Super Market, have opened in popular locations in the city.
Radha Venkatesan, "The Organic Bandwagon", The Times ofIndia, February 15, 2011, © Bennett, Coleman & Co. Ltd.
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L’Oreal USA Joins EPA SmartWay Transport Partnership For Transportation Energy Efficiency

February 10, 2011: 12:01 AM EST
L’Oreal USA has joined efforts at increasing energy efficiency in transportation with SmartWay Transport Partnership, a collaboration between the US Environmental Protection Agency (EPA) and the freight industry. L’Oreal USA aims to reduce GHG emissions and air pollution by adopting green technology for carriers and improving shipment operations and has committed  to reduce by 50% its GHG emissions,  water use and waste generated all on a  per unit of finished product basis by 2015. The company has been active in climate change and sustainability efforts since 2001 and has been recognized by Innovest and Corporate Knights as one of the 100 most sustainable companies in 2008, 2009, and 2010.
"L'Oreal USA Corporate Manufacturing for North America Joins EPA SmartWay Transport Partnership", 3BL Media, February 10, 2011, © 3BL MEDIA, LLC.
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Global Move For Sustainability Good News For U.K. Businesses

February 9, 2011: 02:13 AM EST

Despite the failure of the Copenhagen and Cancun meetings to produce binding treaties, observers forecast the global economy's greening to proceed at faster pace, creating opportunities for businesses. HSBC Global Research says governments will spend $500 billion in 2009-2014 to promote green development and U.K. companies, as their Asian counterparts do, should view sustainability as a potential source of growth. Developing countries, which face risks from climate change and resource challenges, have rapid GDP and population growth rates that make them an important market for consumer goods companies. Examples of companies' sustainability efforts include Unilever's "Sustainable Living" campaign and Walmart's push for its suppliers to adopt sustainable practices.

Andrew Stone, "A great opportunity for sustainable growth", The Daily Telegraph (London), February 09, 2011, © Telegraph Media Group Limited
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Lawsuit Charges S.C. Johnson With Misleading Green Marketing

February 9, 2011: 01:13 AM EST

S.C. Johnson & Son Inc. faces a civil lawsuit over its Greenlist green-marketing claims for the company's Windex glass cleaner and Shout stain remover. The lawsuit, which can possibly turn into a class action, alleges that S.C. Johnson has not disclosed that it owns and manages the Greenlist environmental impact rating system. This will become more significant when proposed regulations by the Federal Trade Commission take effect. S.C. Johnson, however, denies that its Greenlist labeling is fraudulent, asserting that the patented system has helped the company achieve some of its sustainability goals. Greenlist won an award from the U.S. Environmental Protection Agency in 2006 and was reviewed by the Society of Environmental Toxicology and Chemistry, the company said.

Rick Romell , "Lawsuit targets S.C. Johnson’s ‘green’ labeling ", Journal Sentinel , February 09, 2011, © Journal Sentinel Inc
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Unilever Doubles Down On “Bigger, Better And Faster” Innovation And Sustainable Growth

February 3, 2011: 12:26 AM EST

Unilever is seeing benefits of its improved innovation process with 33% of sales coming from products launched in the last two years, a record for the company.  Mike Polk Unilever’s president of foods, home and personal care says that the “step change” in innovation means they are “doing things bigger, better and deploying them faster into more markets.”  The company is also aggressively supporting launches and increased marketing spend over 6% to €5.6bn last year, making the largest advertiser behind P&G. Unilever sees its commitment to sustainable growth and its plan to double sales without incrementally impacting the environment as driving its R&D effort. And in a marketing shift, the company will start to promote alongside its product brands its corporate brand which it sees as a trusted asset.

Rosie Baker, "Unilever commits to “bigger, better and faster” innovation", Marketing Week, February 03, 2011, © Centaur Communications Ltd
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Organic Seal Requirement Goes Into Effect In Brazil

February 3, 2011: 09:10 AM EST

Brazil’s Agriculture Ministry has implemented a nationwide Organic Brazil Seal to guarantee the quality and origin of organic food. To receive the seal, producers must ensure to certifiers that no synthetic products are used in production, and organic agricultural methods – including green fertilization, crop rotation and environmental preservation – are used exclusively. Certifying companies registered with the Brazilian government will conduct audits to make certain that farming methods comply with organic standards. However, some smaller farmers who sell organic produce in local markets or at roadside stands are exempt from the seal requirement, though they should be associated with organizations registered with the Ministry of Agriculture. Approximately 5,500 organic producers have registered for the seal.

"New seal from Organic Brazil", Fresh Plaza, February 03, 2011, © Fresh Plaza
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ONE Bio Hopes Distribution Agreement Will Boost Sales In The U.S.

February 2, 2011: 08:59 AM EST

Green process herbal extracts and natural supplement manufacturer ONE Bio, Corp. announced that subsidiary Green Planet Bioengineering Co., Ltd., has contracted with botanical products distributor P&G Ingredient to distribute Green Planet products in the U.S. Included in the distribution agreement are raw extracts such as resveratrol, stevia leaf powder, 5-HTP, polygonum extract and spirulina powder. P&G produces botanical and chemical extracts, besides distributing raw botanicals and chemical ingredients. ONE Bio said the distribution agreement is a key element of a plan to expand sales of nutraceuticals, health-related products and organic food products beyond China and Japan to the U.S.

"ONE Bio Signs U.S. Distribution Agreement", News release, ONE Bio, February 02, 2011, © ONE Bio Corp
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Nestlé-General Mills Joint Venture Opens R&D Headquarters In Switzerland

February 1, 2011: 11:56 AM EST

Cereal Partners Worldwide (CPW), the 20-year joint venture between Nestlé and General Mills, opened a new R&D center in Orbe, Switzerland. It will leverage Nestlé's R&D track record, General Mills's technical capabilities and both companies' food processing know-how to develop nutritional breakfast options for markets outside the US and Canada. CPW is currently the world's second-largest breakfast cereal manufacturer and employs 4,000 people, with around 80 in the new facility. CPW has reformulated its cereals, adding whole grain and fiber, and reducing salt and sugar content. Both are members of the International Food and Beverage Alliance, which promotes balanced diets and healthy lifestyles.

Nestle, "CPW opens new Innovation Centre in Switzerland", Nestle press release, February 01, 2011, © Nestle
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Tea Producer Adds Chocolate Variety To Family Of Organic Products

February 1, 2011: 10:37 AM EST

U.S.-based loose leaf teas and tea brewing products provider The Tea Spot has added a chocolate tea to its line of 15 certified organic loose leaf teas that include Pu'erh, yerba maté, oolong, white, green and herbal. According to the company, handcrafted premium Chocolate "O" tea is microblended with a single estate black loose leaf tea and chocolate essence to provide chocolate aromas on a malty black tea base, with “hints of caramel and honey.” The company also markets patented tea serving and steeping products under the Steepware trademark.

"The Tea Spot Dips into Chocolate with the Release of its Newest Organic Loose Leaf Tea, Chocolate “O”", News release, The Tea Spot, February 01, 2011, © The Tea Spot
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Cleaning Products Are Increasingly Green, But Consumers Still Need To Be Wary

January 30, 2011: 04:38 AM EST

More than two thousand cleaning products, many using ingredients like vinegar and plant-based oils, now carry the EPA’s Design for the Environment seal, an indication of the gathering strength of the green and sustainable movement over the last two years. But consumers need to be aware that scores of cleaning products that claim to be nontoxic and good for the planet have not earned that seal. Eco-conscious consumers should also be alert to a company’s packaging and shipping methods. Cleaners often contain mostly water; shipping that extra weight wastes fuel and has a "lousy environmental impact," according to Joey Green, author of the book "Cleaning Magic." One solution? Concentrated cleaners and refillable packages, a trend that has already caught on in Europe.

Mary MacVean, "Green and clean", Orlando Sentinel, January 30, 2011, via Chicago Tribune, © Tribune Newspaper
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The Key Elements Of A Successful Sustainability Strategy

January 28, 2011: 09:28 PM EST

A successful sustainability strategy encompasses several major elements, according to Dr. Sally Uren,  deputy chief executive at Forum for the Future. As evidence of global climate change mounts, so does the pressure on organizations to innovate with a focus specifically on low-carbon goods, services and markets. Sustainability must be embedded in the core business strategy as a “must have,” rather than a “nice to have,” organizational principle. To be effective, a sustainability strategy must evaluate risks and opportunities at every point in the supply chain to reduce exposure to environmental and social shocks. The strategy must place customers – whether businesses or consumers – at the heart and feature an ongoing dialogue that helps create new products and services. And lastly, a successful strategy will outline all biodiversity risks and opportunities.

Dr. Sally Uren, "Five must-haves for a successful sustainability strategy in 2011", guardian.co.uk, January 28, 2011, © Guardian News and Media Limited
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H&M Turns Leftover Clothing Into A New Product Line

January 28, 2011: 09:38 PM EST

Swedish clothing supplier H&M – stung by a PR fiasco when word got out that it had trashed unsold clothing in New York City – has developed a new line called Waste, assembled from unsold pieces from its Lanvin collection. The initiative is innovative because millions of tons of leftover textiles are either discarded in landfills or end up in second-hand stores. A movement toward recycling, however, is gaining momentum. Speedo, for example, recently turned over 18,000 swimsuits to a designer who specializes in textile recycling. Orsola de Castro turned the LZR Racer suits, banned by the competitive swimming governing body Fina, into cocktail dresses after figuring out how to sidestep the Speedo logo problem. "In terms of sustainability there is nothing more advanced than this," de Castrol said.

Gina-Marie Cheeseman, "H&M Creates Clothing Line Made Out of Unsold Merch", TriplePundit, January 28, 2011, © TriplePundit
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Canadian Legislator Urges Reversal Of “Nightmare” U.S. GM Alfalfa Policy

January 28, 2011: 10:17 AM EST

A decision by the USDA to allow American farmers to plant genetically modified alfalfa seeds is a “looming nightmare” for Canadian alfalfa farmers, according to New Democrat agriculture critic Alex Atamanenko, who has asked Canada’s prime minister to seek a reversal of the U.S. policy. The Monsanto alfalfa seed is engineered to resist the weed killer Roundup. According to Atamanenko, “Any GE (genetically engineered) alfalfa grown in the U.S. will inevitably lead to contamination of alfalfa in Canada.” A bill to protect Canadian farmers from market losses due to GM contamination will be voted on soon, following a final reading in the House of Commons. Atamanenko said alfalfa is important to conventional farming and also organic farming, where it is used as a soil-building component in crop rotation.

"New Democrats call on Harper to stand up for Canadian farmers", News release, New Democracy Party, January 28, 2011, © New Democracy Party, Canada
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Naturas Balances Sustainability, Aesthetics, and Functionality In Its Product Packaging

January 27, 2011: 03:02 AM EST

Leading Brazilian beauty products manufacturer and direct seller Naturas shared in an interview how it balances sustainability, aesthetics, and functionality in the way it packages its products. It uses eco-design concepts with the help of a design agency and produces the design with packaging suppliers using sustainability concepts. It manufactures most of its packages in Brazil and now works on including more sustainability aspects in its packaging and on creating sensory experiences, while maintaining luxurious appeal.

Jamie Matusow, "Natura’s Balancing Act", Beauty Packaging, January 27, 2011, © Rodman Publishing
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Solvert Limited To Establish Manufacturing Plant To Produce Chemicals From Organic Waste

January 27, 2011: 09:30 AM EST

Solvert Limited plans the UK’s first plant to convert organic waste in to chemicals. It’s the brainchild of industry expert and ex-ICI man Kris Wadrop, who is looking at sites on Teeside like the former ICI site at Billingham. Initial funding of £170,000 came from Northstar Ventures and grant support, and Solvert will seek £1.5 million in further finance. Solvert aims to start operations by 2015 and is currently testing the process. The plant will use produce renewable electricity as well as n-butanol, acetone and hydrogen. Butanol and acetone are currently produced from crude oil.

John Hill, "Ambitious plans for Teesside organic waste plant", The Journal, January 27, 2011, © ncj Media Limited
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Procter & Gamble Announces Renewable Energy Investments In Germany And The Netherlands

January 26, 2011: 03:07 AM EST

Procter & Gamble plans to install a wind turbine at the company's pet care product site in Coevorden, the Netherlands, and install solar panels at its personal care plant in Cologne, Germany. Wind power will meet about 17 percent of the factory's annual energy needs, producing some 5,500 megawatt hours of energy every year. Procter & Gamble also plans to install solar panels in other factories in the region, with the initial installation supplying about 796 megawatt hours each year. These announcements come as part of P&G’s goal to power plants with 100% renewable energy and, by 2020, goal to power plants with 30% renewable energy.

"PROCTER & GAMBLE EXPANDS RENEWABLE ENERGY PORTFOLIO", Procter & Gamble, January 26, 2011, © The Procter & Gamble
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Organic, Fair Trade Products Make Waves At Berlin's International Green Week

January 24, 2011: 11:42 AM EST

Berlin’s International Green Week fair had organic food stalls for the second year and fair trade food products for the first time. German consumers have been attracted to the premium-priced organic food partly by the recent scandal in the country over dioxin found in animal feed, but cynics argue that organic food is expensive and not always credible, and rather misses the point if flown to market. Fair trade producers also displayed their products and called on consumers to support farming systems that are fair for workers, farm owners, and the environment. 

Saroja Coelho, "Organic produce makes strong showing at Berlin's Green Week", DW-World, January 24, 2011, © Deutsche Welle
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Baby-Care Products Market Buoyant, Driven By Green-Products, Growing Private Label

January 20, 2011: 03:03 AM EST

Euromonitor International estimate that baby care grew 7 percent in 2009, making it one of the best-performing segments in beauty and personal care market, with growth continuing into 2010 driven by parental reluctance to cut baby purchases and some adults (especially women) choosing to use some baby products for themselves. Baby skin care will add $365 million to its value in 2009–2014, with China accounting for 51 percent of global growth. Organic baby care products, increase in private labels' market share, and vendors' need to gain consumer trust will influence future market developments. Euromonitor also commented on the growing consumer preference for green products, the rise in private label (with share in the US rising 6.5% in 2008 to 7% in 2009) and the growth of online sales, which have more than doubled since 1999 in North America.

Carrie Lennard, "Baby Care Market Report", GCI Magazine , January 20, 2011, © Allured Business Media
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USDA Starts Bio-Based Certification Program For Consumer Goods

January 20, 2011: 01:26 AM EST

The U.S. Department of Agriculture has launched a certification and labeling program for products made from renewable materials.  As part of the USDA's BioPreferred program, the certification aims to encourage manufacturers to use at least 25 percent bio-based content and promote purchase and use of bio-based products by federal agencies and commercial buyers. Consumer goods including household cleaning products and personal care products bearing the labels will come into the market in the first half of 2011.

Katie Bird , "USDA launches biobased certification for skin care and other products", Cosmetics Design, January 20, 2011, © Decision News Media SAS
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South Korea Pushes Expansion Of Local Organic Food Market

January 18, 2011: 09:19 PM EST

South Korea's Ministry for Food, Agriculture, Forestry and Fisheries will launch a 4.46 trillion won green farming development program seeking to expand the local organic food industry fourfold into a 2-trillion won market by 2015. Up to 60 percent of the budget will go to construction of related infrastructure. Plans also include the creation of up to 50 eco-friendly farming regions throughout the country. This will help increase the volume of crops grown without the use of agricultural chemicals, and reduce use of chemical fertilizers 3% each year from 2011 to 2015.

"S. Korea to inject 4.4 tln won to expand eco-friendly farming", Yonhap News, Korea, January 18, 2011, © Yonhap News Agency
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Scientists Evaluate Alternative Fruit Production For United States Apple Growers

January 15, 2011: 09:03 PM EST

Commercial apple growers in northeastern United States face many obstacles, including pests and tree health, which hinder efforts to implement integrated fruit production (IFP) or organic fruit production (OFP), effectively excluding them from profitable alternative markets. The results of a four-year study show how both systems might be successful, although IFP could probably be more widely implemented in the region and OFP is better-suited to smaller, direct-to-consumer operations. Also, a lack of incentives could prevent the adoption of IFP, and some issues related to OFP —such as pest damage, smaller fruit, and less attractive produce—that can affect profitability would have to be balanced by premium pricing.

Michael W. Neff, Society for Horticultural Science , "Integrated, organic production systems evaluated for 'liberty' apple", EurekAlert, January 15, 2011, © EurekAlert
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UK Supermarkets Say Meat Free Is The New Vegetarian

January 16, 2011: 10:47 AM EST

Supermarkets across the UK have started using the phrase "meat-free" instead of "vegetarian" on selected products. Marks & Spencer cite the trend among consumers who are more concerned about eating less meat for health benefits and not ethical reasons. Mintel says 6% see themselves as ‘vegetarian’ but 60% say they ‘eat meat-free foods.’ The "Meat-Free Mondays" campaign by Sir Paul McCartney, several popular books, and statements on sustainability by the UN have helped highlight the benefits of eating less meat. M&S will stock their meat-free products alongside products containing meat while Asda retains a separate shelf. 

Alastair Jamieson , "Don't call it vegetarian, it is 'meat free'", Telegraph.co.uk, January 16, 2011, © Telegraph Media Group Limited 2011
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