Highland Spring Relaunches In Bid for First Place June 18, 2009: 10:06 AM EST Highland Spring is promoting its latest brand makeover through its relationship with tennis star Andy Murray and its organic credentials. It also has sponsorship arrangements with the Lawn Tennis Association, Visit Scotland and London Irish rugby union club. Highland Spring has top spot in the UK’s carbonated water market, at 15.1 percent, but Danone Water’s Evian is the overall market leader, with Highland Spring at number two. The relaunch is being boosted with poster and press campaigns featuring scenes from famous films. Joe Fernandez, "A natural thirst for first place", Marketing Week, June 18, 2009, © Centaur Communications Ltd

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More Americans Grow Their Own Food in the Recession June 15, 2009: 09:59 AM EST More Americans are growing their own vegetables and other food as the recession bites and they have to cut down on food bills. Seed nurseries across the nation report a huge rise in sales of up to 75 percent over 2008. Part of the increase is due to disease outbreaks such as E.coli and salmonella. Many of the customers are in their 20s and 30s and almost all are men. Wal-Mart Stores reports an increase in seed sales of up to 30 percent, matched by rises in seed-starting supplies and herbs. Adrian Higgins, "Demand For Vegetable Seed On The Rise", Washingtonpost.com , June 15, 2009, © The Washington Post Company

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Mainstream Struggles to Find Right Wellness Formula June 1, 2009: 10:42 AM EST Mainstream retailers are trying to emulate the success of “greentailing” – specialist outlets operating in the wellness lifestyle category, such as Whole Foods Market and Trader Joe’s – but are having difficulty getting the formula right. Several ventures have failed, including Ike's Farmers Market (set up by Bashas' Supermarkets) and Supervalu’s Sunflower Markets. Some conventional retailers are having some success by integrating “wellness” products in their mainstream aisles, others by setting up “boutique” corners with green products. However, smaller stores have a lot of promise, so the drive is still on to create successful “stand alone” wellness outlets. There is probably no “one-size-fits-all formula” says Chuck Cerankosky, retail analyst with FTN Midwest, Cleveland. Location and knowing your customers may be the key. "Slimming Down ", Supermarket News, June 01, 2009, via http://www.lexisnexis.com, © Penton Media, Inc.

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Recession Frugality May Become Ingrained, Pundits Say June 1, 2009: 09:19 AM EST Frugality may be here to stay, according to a number of commentators. The view is backed by research: between one third and one half of consumers say they will continue their money-saving strategies even after the recession ends, according to retail consulting firm Retail Forward. Consumers were beginning to place more emphasis on value and relationships before the recession hit, and this will continue, as will the desire to “do good” with purchases, for example by buying “environmentally friendly” products. Heavy discounts are here to stay, say some retailers, including Home Depot. Some voices, however, say that people adapt quickly, and will return to pre-recession habits as the economy improves. Nat Ives, "Marketers Fear Frugality May Just Be Here to Stay_06-01-09", AdAge.com, June 01, 2009, © Crain Communications

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Boom in Naturals Offers Scope for Multinationals June 1, 2009: 06:24 AM EST Marketers across the spectrum are pulling out all the stops to ensure their products are “green”, to capitalize on surging consumer interest in natural products. Major companies such as Unilever and Colgate are well positioned to take advantage of growth in the sector, riding on the backs of niche players who developed the market, says Carrie Mellage, director of Kline & Company’s Consumer Products practice. But it might not be a smooth path. The natural ingredients market is characterised by concerns about efficacy, traceability, authentication of ingredients, regulatory issues and ambiguity in the definition of “natural”, according to Dr. Lakshmi Prakash, Ph.D., vice president of innovation and business development, Sabinsa. Joshua Onysko, founder and chief executive officer of Pangea Organics, says it is “rare to find an organic or natural product that actually stands up to its claims”. Global standards have yet to be agreed, meaning consumers can be confused because countries, and even companies, have differing definitions of “organic” and “natural”. Melissa Meisel, "Green Is the New Black", Happi.com, June 01, 2009, © Rodman Publishing / HAPPI

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Organic “Bioneers” Respond to Market Downturn May 29, 2009: 12:50 PM EST The global recession is hitting organic products as consumers cope with reduced spending power and the level of industry investment declines. This year could be the first in more than a decade where growth is in single-digits only. The UK market appears to be one of the hardest hit, recording 2 percent growth in 2008. Consumers are also demanding more from organic products, including ethical sourcing, traceability, the carbon footprint, sustainability and corporate social responsibility. “Bioneers” (organic food pioneers) are responding in numerous ways in a trend now tagged as “Organic Plus”. Strategies being employed include ethical and fairtrade sourcing, investing in the poorest (and often war-ravaged) parts of the world, offsetting carbon emissions, ensuring that products can be traced to the grower, more emphasis on sustainability, and more wide-ranging certification. "Global Organic Market: Time for Organic Plus Strategies...", Organic Monitor, May 29, 2009, © Organic Monitor

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100-Calorie Packs Lose Steam as Dieters Turn to Satiety May 26, 2009: 10:28 AM EST Satiety may be replacing calorie control as the next big trend in dieting. Consumers are turning away from 100-calorie packs, amid concerns about price, efficacy, taste and sustainability. IRI says sales of 100-calorie packs are down, and Datamonitor says the segment “has run out of steam”. Food analyst Phil Lempert says “newly frugal consumers have figured out how to measure out 100-calories by themselves”. There is also increasing evidence that the low-cal packs aren’t effective for weight control: people tend to eat more smaller packs, and show more restraint when snacking from a full-size package. The dieting trend is now also moving toward satiety, based around consuming more protein to make people feel full for longer, but this may itself be slowed because protein products tend to be more expensive. Elaine Wong , "100-Calorie Packs Pack It In", Brandweek, May 26, 2009, © Nielsen Business Media

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North Korean Toothpaste also Treats Bites, Eczema and Burns May 25, 2009: 07:45 AM EST A natural toothpaste that helps to prevent paradentitis, periodontitis and caries, and can be used on insect bites, eczema and burns, has been developed in North Korea (DPRK). The paste is made from microelements that treat stomatitis, and includes 10 pharmaceuticals made by traditional methods. According to an article published in North Korea, the toothpaste “increases salivation so as to immediately disintegrate and absorb carbohydrate, removes mouth smell and stimulates the digestion, thus keeping the mouth clean and making people feel fresh”. "Natural Toothpaste with Special Remedial Result Developed in North Korea (DPRK) _05-26-09", Mathaba, May 25, 2009

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Interview with Michael Pollan covering Food Rules and the Food Movement May 14, 2009: 03:26 PM EST In this wide ranging interview with Leonard Lopate, Michael Pollan, author of In Defense of Food and a range of articles about the food business, discusses food rules and the rise of the food movement in the US. "Food Rules with Michael Pollan", May 14, 2009, © WNYC Radio	Domains SUSTAINABLE BUSINESS Ingredients Research & Findings Trends Geographies Worldwide North America United States of America

EU Worries over Detergent Phosphates May 13, 2009: 04:01 AM EST The EU is gearing up to restrict phosphates in detergents in 2009, following a study in Spain that the chemicals are causing worse eutrophication (excessive and unwanted organism growth in fresh water) than previously thought. Norway wants to lower the maximum permissible phosphorus content of household dish washing detergents from 3.8 to 0.2 per cent. Other EU countries have already adopted or are planning further phosphate restrictions. "EU to consider further phosphate detergent controls", ENDS Europe, May 13, 2009, © Haymarket

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American Academy of Environmental Medicine Warns Against GMO Foods May 8, 2009: 05:14 AM EST In a review of studies, The American Academy of Environmental Medicine (AAEM) finds a range of concerns and warns against the possible dangers of using genetically modified organisms (GMOs). For example, lab studies conducted on animals show a very high mortality rate for those fed with GM soy and GM cottonseed compared to the control subjects fed with natural foods. AAEM finds that “…it is biologically plausible for Genetically Modified Foods to cause adverse health effects in humans” and is advising physicians to educate their patients about possible risks. AAEM is also calling for, amongst other things, a moratorium on GM foods. "Genetically Modified Foods", American Academy of Environmental Medicine Website, May 08, 2009, © American Academy of Environmental Medicine

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US Organic Product Sales Reach $25 Billion May 6, 2009: 07:29 AM EST US sales of organic products, both food and non-food, were $25 billion in 2008, 17 percent higher than 2007, but the slowest growth rate since 2004, according to the Organic Trade Association. Organic food sales grew 16 percent to $23 billion, while non-food grew by 40 percent to reach $2 billion. Organic food now accounts for 3.5 percent of all food sales in the US. High quality retailer store brand organic products are being sought after by consumers, according to J.D. Power and Associates. Tanya Irwin, "Study: Organic Products Selling Strong Despite Economy", Marketing Daily, May 06, 2009, © MediaPost Communications.

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Tesco Ramps up Carbon Footprint Label May 4, 2009: 07:26 AM EST Tesco is aiming to extend its carbon labeling system to all private label products. One hundred products now have the label, which displays the amount of greenhouse gases produced during a product's lifetime. Surveys show that almost all customers are trying to reduce their carbon footprint while two-thirds understand the term “carbon footprint” and look for a product with a low carbon footprint if it is convenient and just as cheap to buy. Isobel Drake, "Tesco expands use of carbon label on grocery products", Australia Food News, May 04, 2009

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P&G Looks to New Deodorant to Increase Sales May 1, 2009: 04:29 AM EST Procter and Gamble is pinning its hopes on a new men's deodorant to complement the Old Spice brand and together rack up $1 billion in sales. Ever Clear is said to contain ingredients that do not leave a residue. Old Spice has 25 percent of the US market with $250 million a year in sales. Men's deodorant sales totaled about $1 billion in the US in 2008. Evan West, "Smells Like a Billion Bucks", Fast Company, May 01, 2009

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Native American herbs in New Soap Range April 29, 2009: 08:56 AM EST As the swing to organic and non-toxic ingredients in personal care continues, a Colorado company is using Native American herbs in its liquid soap and hair lotion range. Native Wisdom uses ingredients such as yucca plant, honey, blueberry, acai, shea butter, and pomegranate. The products are safe for children and do not contain any potentially harmful commercial chemicals. Mindy Sink , "Native Wisdom wisely makes their body care products locally", Examiner.com, April 29, 2009

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New Natural Hair Products for Expectant Mothers - Oh Baby! April 21, 2009: 07:29 AM EST NINE Naturals has released Oh Baby!, natural hair tonics for expectant mothers that are free of chemicals such as parabens, phthalates, sulfates, which the DEA say can pose health risks to babies. The company says that the shampoo and conditioner contain a maximum of nine ingredients, compared with 25 for most shampoos. "Oh Baby! The Newest in Healthy Hair Care for Mom-to-Be Hits Shelves Late April", PRWeb, April 21, 2009

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US Wal-Mart Goes for Full Eco-friendly Packaging by 2025 April 19, 2009: 07:18 AM EST Wal-Mart, the world's largest retailer is aiming to become one of the greenest, with all its 4,100 US stores aiming to reuse or recycle all their discarded packaging by 2025. Among the methods being discussed are promoting the habit of reusable bags by customers and reusing oil. The group buys from more than 60,000 suppliers worldwide and expects its eco-packaging policy will cut waste by 5 percent. It already recycles 180 million pounds of materials a year. The British division expects to achieve full recycling by 2010. Dominic Rushe, "Walmart aspires to be jolly green giant", Times Online (UK), April 19, 2009, © Times Newspapers Ltd

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Green Still In Vogue Despite Downturn April 17, 2009: 05:48 AM EST Green marketing is still among the top priorities for companies wanting to keep their noses above water as consumers themselves struggle to stay afloat. Going green often costs companies more than sticking to the tried-and-true, but 50 percent of companies surveyed recently by the American Marketing Association (AMA) and Fleishman-Hillard say they think that economic realities will boost the trend to go green. More than that (58 percent) plan to pay more attention to sustainability opportunities in future. They think the Obama administration’s policies will encourage sustainability, but they’re also divided on whether or not consumers will pay more for green projects and products – 49 percent say no, 40 percent say yes. Just over 40 percent say they plan to increase green marketing. Despite this, only about one-third of businesses embrace even the most popular green strategies, such as recycling and electric energy efficiency. Another new report, “Clean Energy Trends 2009,” from Clean Edge, says that green industry sales will “flatline” or even fall in 2009, and that some green-tech companies will fail this year. Todd Wasserman , "Is Green Still Golden? ", eMarketer, April 17, 2009, © eMarketer Inc

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98% of Green Claims Misleading, says Watchdog April 17, 2009: 06:56 AM EST Greenwashing appears to be a “growth industry” in North America, according to a recent analysis of product claims. Environmental marketing firm TerraChoice says that only about 1 percent (25 of more than 2,000) products were “indisputably sin free”. The rest employed misleading environmental ads or claims – referred to as “greenwashing” in environmental circles. Cleaning products, cosmetics and children's toys and products are the most common suspects, says TerraChoice, which has a contract to oversee Environment Canada's EcoLogo certification program. Lack of proof, vague language and "hidden trade-offs" are the most common transgressions of guidelines introduced last year by the Competition Bureau of Canada. Companies are also implying they have third-party certification by using official-looking logos and badges. The guidelines don’t require third-party certification. In some cases, as with claims for "bisphenol-A free", there is no independent certification scheme. Catherine Porter, "Eco-friendly labelling? It's a lot of 'greenwash'; 98% of product claims fail 'sin-free' test, marketing experts say ", The Toronto Star, April 17, 2009, © Toronto Star

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Subway Writes Key Message into “Chuck” Script April 16, 2009: 07:57 AM EST Subway has broken new ground in product placement on TV shows by having one of its key phrases written into the script of NBC’s “Chuck”. The sandwich has featured in a previous episode, but this is the first time it has been referenced in the script as well. Subway has a deal with NBC universal that gives it access to a number of shows, and uses an independent firm to handle the placements. The “Chuck” placement goes “far beyond just a logo placement or a product placement. It's more about the messaging," according to Tony Pace, chief marketing officer of Subway’s consumer marketing arm, the Subway Franchisee Advertising Fund Trust. Frank Zazza, CEO and founder of iTVX, a firm that measures the effectiveness of product placements, says companies want to go beyond passive placement to get the most out of the exposure it offers them. But they face the risk of over-exposure, causing viewers to switch off from both the message and the program. "Subway Places More Than Just Product in NBC's 'Chuck'", AdAge, April 16, 2009, © Crain Communication

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Food Channel’s Top 10 Trends Cover all the Bases April 16, 2009: 01:48 PM EST The Food Channel has picked its 10 top trends for 2009, working with the World Thought Bank and the International Food Futurists. Home cooking, particularly “slow and unattended”, tops the list, followed by food “communities”, both online and including a return to functions such as potluck dinners and cooperative buying. Green and fair trade considerations round out the top three. Consistent with these themes are eating locally at number four and too much information on labels and more use of “gluten free” claims at five. Sixth spot goes to more bioengineered and genetically modified foods, seemingly at odds with the clean, green and home-based trends topping the list. An increase in “food philanthropy” at seven and concerns over food security (eight) return to the “caring” theme of the top five. Ninth spot goes to a widening gap between “luxury beverages” and a “daily fix” of a favorite but cheaper brew, with globalization and variety sitting at 10, seemingly at odds with the higher-placed eat-local theme. As an outside runner, look for “underground” restaurants, promoted by word of mouth and possibly also on the move, based in trailers. "The Food Channel's Top Ten Trends for 2009", The Food Channel® , April 16, 2009, © Food Channel, LLC

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New Hair Shampoo Tackles Yeast Formation April 16, 2009: 05:21 AM EST Procter & Gamble has launched a shampoo targeted specifically at the root cause of dandruff, yeast formation. The company says half the world's population suffers from dandruff, which irritates the scalp and causes itching which in turn leads to hair damage. Hair Endurance, part of the Head&Shoulders range, is also designed to protect hair from rough treatment and the wrong kinds of soap. "Head & Shoulders launches Hair Endurance, protecting men from the root cause of hair loss", Eyeofdubai.com, April 16, 2009, © Fourth Dimension

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Mouthwash Demonstrates the Power of Packaging April 11, 2009: 03:47 AM EST Triumph Pharmaceuticals has demonstrated the power of packaging with its new-look SmartMouth presentation. The selling point for the mouthwash is that it provides 12-hour cover, compared with only one or two hours provided by major competitors such as Listerine and Scope. But this key message was lost in a clutter of words, color, and motifs on a package that simply blended in with the rest. Triumph, owned by a family of dentists, called in Obata, a St. Louis design firm, to take a fresh look at how the product could be positioned where it belonged – in the premium category. The result was a package that can be described as crisp and clean – just like the product – getting key messages across to buyers simply and effectively. “Fresh, dignified, competent” was one consumer’s reaction to the new package. Becky Ebenkamp , "Smart New Package For a SmartMouth", Brandweek, April 11, 2009, © Nielsen Business Media

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Special Deals Now Normal in Shoppers’ Eyes April 9, 2009: 03:44 AM EST Special offers have become an accepted and expected part of everyday shopping, says Buckingham Research. The market research agency surveyed 512 people online, and found that 89 percent expect to find special offers when they shop. Four percent said they would not patronize a store that didn’t offer specials, such as discounts, two for the price of one, or buy two, get three. Nearly one-third said special offers were “standard” as shops try to entice customers through their doors. Another 18 percent said special offers were now normal. The same number said they always look for a good deal and expect special offers when they shop, and 16 percent said they expected special offers in response to their own monetary and economic concerns. Three-quarters of this group cited the economic downturn as a reason for expecting specials. "Shoppers ‘now expect special offers as standard’ ", Netimperative, April 09, 2009, via Buckingham Research , © Buckingham Research

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Shampoos Designed to Appeal to Generation Texters April 7, 2009: 04:47 AM EST Two stay-at-home moms in Edwardsville, Il., have launched a hair care line specifically for the text generation, according to a media release. Totally Texty targets scalp and “head smell” problems for kids aged from 8 to 19. The product names are common text terms: ddg (drop dead gorgeous) for girls, and ytmn (you’re the man now) for boys. Both are backed by a website providing information on common scalp and hair problems. The shampoos are free of sodium laurel sulfate, sodium laureth sulfate and parabens, and the bottles are recyclable. "New Hair Product Line Addresses Common Scalp Conditions of Teens and Tweens", PRWeb, April 07, 2009, © Vocus PRW Holdings, LLC.

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Household Cleaning Chemicals Are Being Identified, Disclosed April 1, 2009: 05:20 AM EST Some makers of household cleaners in the US are disclosing the chemicals in their products. SC Johnson and Clorox are identifying most of their ingredients while Seventh Generation, which has long been disclosing the ingredients in its eco friendly products, is now explaining the scientific and technical names. Consumer groups and eco-activists say that many ingredients could cause breathing and chest problems and should be listed on labels rather than only on websites. One chemical is monoethanolamine, which has been linked to asthma. Federal laws mostly do not require ingredients to be listed, although some dangerous chemicals used in commercial and institutional applications have to be disclosed as professional cleaners deal with much greater quantities. Congress is considering whether to make a law giving the Environmental Protection Agency the power to declare if a chemical is safe. Consumers are buying more eco friendly cleaning products, which earned $64 million in 2008, according to Mintel. Anjali Athavaley, "Household Products Start to Come Clean on Ingredients ", Wall Street Journal, April 01, 2009, via Wall Street Journal, © Dow Jones

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Superfruits for Hair Care April 1, 2009: 04:30 AM EST Superfruits are being used in a new line of hair shampoos from Vogue International. Said to be free of sulphates and parabens, the products combine superfruits with other varieties of fruit that have high vitamin and antioxidant content. Melissa Meisel, "Drink Up! ", Happi.com, April 01, 2009, © Happi, Inc.	Domains SUSTAINABLE BUSINESS Brand News Ingredients Marketing & Advertising Product News Research & Findings Geographies Worldwide North America United States of America

“Ethnic” Hair Care Expected to Become Growth Market April 1, 2009: 04:05 AM EST Natural and organic with a focus on maintaining and restoring hair health are the drivers in a burgeoning “ethnic” hair care market in the US, says Veronique Morrison, director of education for Mizani, now owned by L’Oreal. Packaged Facts estimated that ethnic-specific hair care products topped $1.2 billion in 2008, 4.6 percent more than in 2007. “Consumers want visibly shiny viable, healthy looking hair,” says Morrison.The biggest sector in the US is the African-American market, which also uses relaxers, weaves, wigs and extensions. Media focus on new US First Lady Michelle Obama is expected to help keep the spotlight on healthy hair. Christine Esposito, "Ethnic Hair Care: A Healthy Segment", Happi.com, April 01, 2009, © Rodman Publishing / HAPPI

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China Stops Coca-Cola's Bid for Fruit Juice Brand March 19, 2009: 07:56 AM EST Coca-Cola's £1.7bn bid to acquire Huiyan, the largest pure juice brand in China, has been halted by the country's new anti-monopoly laws brought in to meet nationalist demands. Coca-Cola has over half of the Chinese fizzy drinks market but just 10% of the fruit and vegetable juice sector. The European Chamber of Commerce in China is seeking an explanation for the deal being blocked. Ed Kemp, "Coca-Cola bid to dominate Chinese juice market derailed", marketingmagazine.co.uk, March 19, 2009, © Haymarket

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Whole Foods Commits To Sustainable Palm Oil February 24, 2009: 04:17 PM EST In an boost for the Rainforest Action Network's campaign to end unsustainable palm oil production, Whole Foods Market signed on, expressed concern about for current practices and called for a change in the US market. Palm oil is used widely in many cosmetic and consumer goods and unsustainable practices are blamed for deforestation in Indonesia, Malaysia, Papua New Guinea and the Amazon rainforest. Whole Foods Market joins 37 other food, cosmetic and consumer goods companies and two organic palm oil suppliers who have signed a Rainforest Action Network (RAN) pledge to seek more sustainable ways of sourcing palm oil. "Whole Foods Market® Supports End to Unsustainable Palm Oil", Rainforest Action Network, February 24, 2009, © Rainforest Action Network

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