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<<27282930313233343536>> Total results:1764 References Per Page:

US Wal-Mart Goes for Full Eco-friendly Packaging by 2025

April 19, 2009: 07:18 AM EST
Wal-Mart, the world's largest retailer is aiming to become one of the greenest, with all its 4,100 US stores aiming to reuse or recycle all their discarded packaging by 2025. Among the methods being discussed are promoting the habit of reusable bags by customers and reusing oil. The group buys from more than 60,000 suppliers worldwide and expects its eco-packaging policy will cut waste by 5 percent. It already recycles 180 million pounds of materials a year. The British division expects to achieve full recycling by 2010.
Dominic Rushe, "Walmart aspires to be jolly green giant", Times Online (UK), April 19, 2009, © Times Newspapers Ltd
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Green Still In Vogue Despite Downturn

April 17, 2009: 05:48 AM EST
Green marketing is still among the top priorities for companies wanting to keep their noses above water as consumers themselves struggle to stay afloat. Going green often costs companies more than sticking to the tried-and-true, but 50 percent of companies surveyed recently by the American Marketing Association (AMA) and Fleishman-Hillard say they think that economic realities will boost the trend to go green. More than that (58 percent) plan to pay more attention to sustainability opportunities in future. They think the Obama administration’s policies will encourage sustainability, but they’re also divided on whether or not consumers will pay more for green projects and products – 49 percent say no, 40 percent say yes. Just over 40 percent say they plan to increase green marketing. Despite this, only about one-third of businesses embrace even the most popular green strategies, such as recycling and electric energy efficiency. Another new report, “Clean Energy Trends 2009,” from Clean Edge, says that green industry sales will “flatline” or even fall in 2009, and that some green-tech companies will fail this year.
Todd Wasserman , "Is Green Still Golden? ", eMarketer, April 17, 2009, © eMarketer Inc
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98% of Green Claims Misleading, says Watchdog

April 17, 2009: 06:56 AM EST
Greenwashing appears to be a “growth industry” in North America, according to a recent analysis of product claims. Environmental marketing firm TerraChoice says that only about 1 percent (25 of more than 2,000) products were “indisputably sin free”. The rest employed misleading environmental ads or claims – referred to as “greenwashing” in environmental circles. Cleaning products, cosmetics and children's toys and products are the most common suspects, says TerraChoice, which has a contract to oversee Environment Canada's EcoLogo certification program. Lack of proof, vague language and "hidden trade-offs" are the most common transgressions of guidelines introduced last year by the Competition Bureau of Canada. Companies are also implying they have third-party certification by using official-looking logos and badges. The guidelines don’t require third-party certification. In some cases, as with claims for "bisphenol-A free", there is no independent certification scheme.
Catherine Porter, "Eco-friendly labelling? It's a lot of 'greenwash'; 98% of product claims fail 'sin-free' test, marketing experts say ", The Toronto Star, April 17, 2009, © Toronto Star
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Subway Writes Key Message into “Chuck” Script

April 16, 2009: 07:57 AM EST
Subway has broken new ground in product placement on TV shows by having one of its key phrases written into the script of NBC’s “Chuck”. The sandwich has featured in a previous episode, but this is the first time it has been referenced in the script as well. Subway has a deal with NBC universal that gives it access to a number of shows, and uses an independent firm to handle the placements. The “Chuck” placement goes “far beyond just a logo placement or a product placement. It's more about the messaging," according to Tony Pace, chief marketing officer of Subway’s consumer marketing arm, the Subway Franchisee Advertising Fund Trust. Frank Zazza, CEO and founder of iTVX, a firm that measures the effectiveness of product placements, says companies want to go beyond passive placement to get the most out of the exposure it offers them. But they face the risk of over-exposure, causing viewers to switch off from both the message and the program.
"Subway Places More Than Just Product in NBC's 'Chuck'", AdAge, April 16, 2009, © Crain Communication
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Food Channel’s Top 10 Trends Cover all the Bases

April 16, 2009: 01:48 PM EST
The Food Channel has picked its 10 top trends for 2009, working with the World Thought Bank and the International Food Futurists. Home cooking, particularly “slow and unattended”, tops the list, followed by food “communities”, both online and including a return to functions such as potluck dinners and cooperative buying. Green and fair trade considerations round out the top three. Consistent with these themes are eating locally at number four and too much information on labels and more use of “gluten free” claims at five. Sixth spot goes to more bioengineered and genetically modified foods, seemingly at odds with the clean, green and home-based trends topping the list. An increase in “food philanthropy” at seven and concerns over food security (eight) return to the “caring” theme of the top five. Ninth spot goes to a widening gap between “luxury beverages” and a “daily fix” of a favorite but cheaper brew, with globalization and variety sitting at 10, seemingly at odds with the higher-placed eat-local theme. As an outside runner, look for “underground” restaurants, promoted by word of mouth and possibly also on the move, based in trailers.
"The Food Channel's Top Ten Trends for 2009", The Food Channel® , April 16, 2009, © Food Channel, LLC
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New Hair Shampoo Tackles Yeast Formation

April 16, 2009: 05:21 AM EST
Procter & Gamble has launched a shampoo targeted specifically at the root cause of dandruff, yeast formation. The company says half the world's population suffers from dandruff, which irritates the scalp and causes itching which in turn leads to hair damage. Hair Endurance, part of the Head&Shoulders range, is also designed to protect hair from rough treatment and the wrong kinds of soap.
"Head & Shoulders launches Hair Endurance, protecting men from the root cause of hair loss", Eyeofdubai.com, April 16, 2009, © Fourth Dimension
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Mouthwash Demonstrates the Power of Packaging

April 11, 2009: 03:47 AM EST
Triumph Pharmaceuticals has demonstrated the power of packaging with its new-look SmartMouth presentation. The selling point for the mouthwash is that it provides 12-hour cover, compared with only one or two hours provided by major competitors such as Listerine and Scope. But this key message was lost in a clutter of words, color, and motifs on a package that simply blended in with the rest. Triumph, owned by a family of dentists, called in Obata, a St. Louis design firm, to take a fresh look at how the product could be positioned where it belonged – in the premium category. The result was a package that can be described as crisp and clean – just like the product – getting key messages across to buyers simply and effectively. “Fresh, dignified, competent” was one consumer’s reaction to the new package.
Becky Ebenkamp , "Smart New Package For a SmartMouth", Brandweek, April 11, 2009, © Nielsen Business Media
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Special Deals Now Normal in Shoppers’ Eyes

April 9, 2009: 03:44 AM EST
Special offers have become an accepted and expected part of everyday shopping, says Buckingham Research. The market research agency surveyed 512 people online, and found that 89 percent expect to find special offers when they shop. Four percent said they would not patronize a store that didn’t offer specials, such as discounts, two for the price of one, or buy two, get three. Nearly one-third said special offers were “standard” as shops try to entice customers through their doors. Another 18 percent said special offers were now normal. The same number said they always look for a good deal and expect special offers when they shop, and 16 percent said they expected special offers in response to their own monetary and economic concerns. Three-quarters of this group cited the economic downturn as a reason for expecting specials.
"Shoppers ‘now expect special offers as standard’ ", Netimperative, April 09, 2009, via Buckingham Research , © Buckingham Research
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Shampoos Designed to Appeal to Generation Texters

April 7, 2009: 04:47 AM EST
Two stay-at-home moms in Edwardsville, Il., have launched a hair care line specifically for the text generation, according to a media release. Totally Texty targets scalp and “head smell” problems for kids aged from 8 to 19. The product names are common text terms: ddg (drop dead gorgeous) for girls, and ytmn (you’re the man now) for boys. Both are backed by a website providing information on common scalp and hair problems. The shampoos are free of sodium laurel sulfate, sodium laureth sulfate and parabens, and the bottles are recyclable.
"New Hair Product Line Addresses Common Scalp Conditions of Teens and Tweens", PRWeb, April 07, 2009, © Vocus PRW Holdings, LLC.
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Household Cleaning Chemicals Are Being Identified, Disclosed

April 1, 2009: 05:20 AM EST
Some makers of household cleaners in the US are disclosing the chemicals in their products. SC Johnson and Clorox are identifying most of their ingredients while Seventh Generation, which has long been disclosing the ingredients in its eco friendly products, is now explaining the scientific and technical names. Consumer groups and eco-activists say that many ingredients could cause breathing and chest problems and should be listed on labels rather than only on websites. One chemical is monoethanolamine, which has been linked to asthma. Federal laws mostly do not require ingredients to be listed, although some dangerous chemicals used in commercial and institutional applications have to be disclosed as professional cleaners deal with much greater quantities. Congress is considering whether to make a law giving the Environmental Protection Agency the power to declare if a chemical is safe. Consumers are buying more eco friendly cleaning products, which earned $64 million in 2008, according to Mintel.
Anjali Athavaley, "Household Products Start to Come Clean on Ingredients ", Wall Street Journal, April 01, 2009, via Wall Street Journal, © Dow Jones
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Superfruits for Hair Care

April 1, 2009: 04:30 AM EST
Superfruits are being used in a new line of hair shampoos from Vogue International. Said to be free of sulphates and parabens, the products combine superfruits with other varieties of fruit that have high vitamin and antioxidant content.
Melissa Meisel, "Drink Up! ", Happi.com, April 01, 2009, © Happi, Inc.
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“Ethnic” Hair Care Expected to Become Growth Market

April 1, 2009: 04:05 AM EST
Natural and organic with a focus on maintaining and restoring hair health are the drivers in a burgeoning “ethnic” hair care market in the US, says Veronique Morrison, director of education for Mizani, now owned by L’Oreal. Packaged Facts estimated that ethnic-specific hair care products topped $1.2 billion in 2008, 4.6 percent more than in 2007. “Consumers want visibly shiny viable, healthy looking hair,” says Morrison.The biggest sector in the US is the African-American market, which also uses relaxers, weaves, wigs and extensions. Media focus on new US First Lady Michelle Obama is expected to help keep the spotlight on healthy hair.
Christine Esposito, "Ethnic Hair Care: A Healthy Segment", Happi.com, April 01, 2009, © Rodman Publishing / HAPPI
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China Stops Coca-Cola's Bid for Fruit Juice Brand

March 19, 2009: 07:56 AM EST

Coca-Cola's £1.7bn bid to acquire Huiyan, the largest pure juice brand in China, has been halted by the country's new anti-monopoly laws brought in to meet nationalist demands. Coca-Cola has over half of the Chinese fizzy drinks market but just 10% of the fruit and vegetable juice sector. The European Chamber of Commerce in China is seeking an explanation for the deal being blocked.

Ed Kemp, "Coca-Cola bid to dominate Chinese juice market derailed", marketingmagazine.co.uk, March 19, 2009, © Haymarket
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Whole Foods Commits To Sustainable Palm Oil

February 24, 2009: 04:17 PM EST
In an boost for the Rainforest Action Network's campaign to end unsustainable palm oil production, Whole Foods Market signed on, expressed concern about for current practices and called for a change in the US market. Palm oil is used widely in many cosmetic and consumer goods and unsustainable practices are blamed for deforestation in Indonesia, Malaysia, Papua New Guinea and the Amazon rainforest. Whole Foods Market joins 37 other food, cosmetic and consumer goods companies and two organic palm oil suppliers who have signed a Rainforest Action Network (RAN) pledge to seek more sustainable ways of sourcing palm oil.
"Whole Foods Market® Supports End to Unsustainable Palm Oil", Rainforest Action Network, February 24, 2009, © Rainforest Action Network
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