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After Reaching Original Sustainability Goals, Reckitt Benckiser Unveils New Initiative

October 1, 2012: 12:00 AM EST
Reckitt Benckiser announced "betterbusiness," its new sustainability initiative, which aims to ensure that a third of the company's net revenue comes from sustainable products. In May 2012, the company announced it had achieved its goal of reducing its carbon footprint per dose by 20 percent, eight years earlier than 2020, its original target year. The company said it aims to achieve its new sustainability goals "through product innovation, sustainable operations, and by enabling consumer action."
Loulla-Mae Eleftheriou-Smith, "RB sets new sustainability strategy after hitting previous targets", Marketing Magazine, October 01, 2012, © Haymarket
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