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Amazon Advertising's Survey Reveals Personal Values Dictate Purchasing Decisions For 21 Percent Of US Consumers

September 18, 2013: 12:00 AM EST
Results of Amazon Advertising’s recent survey revealed 21 percent of US consumers are making choices based on what is better for them and better for the planet. Dubbed as “The Choicefuls” by the advertising agency, these consumers are always looking for brands that reflect their personal values, including buying organic products and making exercise a top priority in their lives. These consumers are tech savvy, putting much value to convenience offered by mobile devices and applications. Also, Choicefuls are 77 percent more likely to exert efforts to buy brands that are compatible with their values and 89 percent more willing to do research before buying. These people are 10 times more likely to exercise even if they had to revise their daily schedule to do so and are 51 percent more likely to believe that the added cost of healthy living is worth it.
"Amazon Advertising Unveils New Study Focused On Today's Progressive Consumer ", PRNewswire, September 18, 2013, © PR Newswire Association LLC
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