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Ambev SA Of Brazil Promises To Eliminate Plastic Packaging Within Five Years

January 20, 2020: 12:00 AM EST
Brazilian beverages company Ambev SA (Sao Paulo) has committed to eliminating all plastic packaging by 2025, a move that could generate as much as $239 million in business, according to one exec. The company, Latin America’s largest brewer, will work with suppliers, recycling cooperatives, startups, and universities to shift all beverage packaging to either returnable or 100 percent recyclable materials. The new target, is part of a broad strategy by parent company Anheuser Busch InBev to step up recycling and phase out plastic containers as consumers seek greener alternatives. In October, Ambev announced its first water in aluminum cans, AMA, likely to be distributed in February. Ambev invested $4.1 billion between 2014 and 2018 to adopt eco-friendly practices, including projects to have all operations run by renewable energy sources by 2025.[Image Credit: © AmBev]
Gabriela Mello , "Brazil's Ambev Sets Ambitious Target to End Plastic Pollution in Packaging", Reuters, January 20, 2020, © Thomson Reuters
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