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Andrex Launches Toilet Tissue Made From Bamboo For Pro-Environment Consumers

March 20, 2012: 02:50 AM EST
Andrex said it plans to start a marketing campaign for the launch of its Eco brand of environment-friendly toilet tissue made from bamboo. Claiming that the brand represents the first time a major tissue brand in the UK has used bamboo, Andrex will sell Eco tissue at the same price as its main products and market the tissue as a means for consumers to care for the environment while doing daily ordinary things.
Rosie Baker, "Andrex rolls out bamboo toilet tissue", Marketing Week, March 20, 2012, © Centaur Media plc
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