Andrex Launches Toilet Tissue Made From Bamboo For Pro-Environment Consumers

Andrex said it plans to start a marketing campaign for the launch of its Eco brand of environment-friendly toilet tissue made from bamboo. Claiming that the brand represents the first time a major tissue brand in the UK has used bamboo, Andrex will sell Eco tissue at the same price as its main products and market the tissue as a means for consumers to care for the environment while doing daily ordinary things.