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Australian Retailers Broadcast Their Environment-Friendly Credentials

July 2, 2018: 12:00 AM EST
In Australia, supermarkets are using their environment-friendly efforts as marketing tools. Retailers are also using their “green credentials” to position themselves against their competitors and shield themselves from the bad PR effects of news reports about pollution-related disasters. For example, in April 2018, Woolworths announced it will stop using single-use bags across the country by end of June. Ikea Australia said it will buy back and resell used furniture, a practice it has been doing in other countries. As more companies make environment-friendly claims, they face the risk of consumers becoming skeptical about their corporate social responsibility efforts and, consequently, the brands being damaged.[Image Credit: © Stefan Schweihofer]
Louise Grimmer, et al., "Green is the new black: why retailers want you to know about their green credentials", Inside Retail, July 02, 2018, © InsideRetail
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