Baby-Care Products Market Buoyant, Driven By Green-Products, Growing Private Label

Euromonitor International estimate that baby care grew 7 percent in 2009, making it one of the best-performing segments in beauty and personal care market, with growth continuing into 2010 driven by parental reluctance to cut baby purchases and some adults (especially women) choosing to use some baby products for themselves. Baby skin care will add $365 million to its value in 2009–2014, with China accounting for 51 percent of global growth. Organic baby care products, increase in private labels' market share, and vendors' need to gain consumer trust will influence future market developments. Euromonitor also commented on the growing consumer preference for green products, the rise in private label (with share in the US rising 6.5% in 2008 to 7% in 2009) and the growth of online sales, which have more than doubled since 1999 in North America.