We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Bar Soap Sales Grow Faster Than Liquid Soap, Report Says

October 8, 2012: 12:00 AM EST
Retail sales of bar soap increased 4.7 percent from $1.1 billion in 2010 to $1.2 billion in 2011, according to market research firm Mintel. In contrast, sales of body-wash products grew 2 percent to $1.9 billion. Also, the increase in sales of bar soap in the luxury and specialty segments means that the market growth is not driven by recession-affected consumers looking for bargain deals. There is a growing interest in handmade soap, according to Cathleen Timberlake, president of the Handcrafted Soapmakers Guild. Specialty store Space NK launched several soap SKUs in 2011, while French fragrance company Diptyque introduced its first soap, 34 Boulevard Saint Germain. 
Lauren Sherman , "Soap Cleans Up By Raising the Bar", Advertising Age, October 08, 2012, © Crain Communications
Product News
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.