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Beverages Made With Wonky Fruits Gain Momentum In The U.K.

February 14, 2018: 12:00 AM EST
British sparkling water brand Dash Water, known for using ugly but edible fruits and vegetables, has launched a social media ad campaign with the theme “Squashed for Love” for its newest flavor. The new raspberry-infused water is made with wonky or slightly squashed raspberries. During the run of the campaign, customers can win a three-month supply of the water simply by visiting a local Whole Foods Market and saying the word “squashed” to Dash’s sampling squad. Only eight months old, Dash Water has already spawned imitators: the British brand Cotchel launched an apple and pear juice line in January using fruit too big, too small or too ugly to be sold in grocery stores.
"Dash Water Kicks off Campaign with New Raspberry-Infused Drink", FoodBev, February 14, 2018, © FoodBev Media Ltd
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