We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Bisleri’s Plastic Recycling Program Is Meant To Be Comprehensive

October 24, 2019: 12:00 AM EST
Indian beverage company Bisleri’s “Bottles for Change” initiative, launched a year ago to educate citizens about the importance of recycling plastics, emphasizes that the program encompasses lighter plastic materials as well, including milk pouches, multi-layer packets, wrappers, and plastic pouches. Consumers need to know that these household materials should be collected, cleaned and segregated at home, so they can be sent for recycling rather than thrown away. Participants in the initiative include housing societies, companies, schools and colleges, hotels, and restaurants. So-called “plastic agents” – kabadiwalas, NGO partners, recyclers – collect used plastic from participants daily or weekly. In the past year, Bisleri’s “Bottles for Change” has collected 4,800 tons of plastic and recycled 1,000 tons from 500,000 consumers, 600 housing societies, 300 companies, 200 schools, and 400 hotels and restaurants.[Image Credit: © Bisleri International Pvt. Ltd.]
Shardul Sharma, "Bisleri’s ‘Bottles for Change’ initiative creates awareness about proper plastic waste disposal", Packaging South ASia, October 24, 2019, © IPP Catalog Publications Pvt. Ltd.
Domains
SUSTAINABLE BUSINESS
Company News
Geographies
Worldwide
Asia-Pacific
India
Categories
Bisleri
Companies
Companies, Organizations
CORPORATE ACTION: Other
Trends
Developed by Yuri Ingultsov Software Lab.