We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

British Grocery Chain Seeks To “Rescue” Scorned Bananas

May 15, 2017: 12:00 AM EST
Sainsbury’s is dismayed that so many of its countrymen, who enjoy bananas fairly often – 30 percent eat at least one a day – nevertheless turn up their noses at – and usually bin – the fruits if they have imperfections like bruises, black marks, or green spots. It’s a serious problem: Britons trash about 1.8 million rejected bananas a day. As part of its £10 million Waste Less, Save More initiative, the company has launched pop-up “Banana Rescue” stations in its 500 stores to offer not only recipes for banana bread, but all of the hardware necessary to make it. That includes mixing bowls, blenders, baking tins and storage solutions. [Image Credit: © Sainsbury's ]
"Sainsbury’s launches in store ‘Banana Rescue’ stations, giving new a-peel to bin-bound fruit ", News release, Sainsbury’s, May 15, 2017, © J Sainsbury plc
Company News
Efficiency & Business Processes
United Kingdom
Companies, Organizations
Market News
Developed by Yuri Ingultsov Software Lab.