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Burt's Bees Launches Recycling Program For Lip Balm Tube

November 28, 2012: 12:00 AM EST
Burt’s Bees partnered with Preserve to encourage consumers to recycle the #5 plastic, or polypropylene plastic, commonly used in consumer goods packaging. Part of Preserve’s Gimme 5 recycling program, the partnership lets consumers recycle tubes from Burt’s Bees Lip Balm, Tinted Lip Balm, and Lip Shimmer, and plastic caps from all Burt’s Bees products. The program also seeks to raise the recycling rate of #5 plastic, of which more than 99 percent currently goes to landfills.
Harry Stevens , "Burt’s Bees Launches Lip Balm Tube Recycling Program", Triple Pundit, November 28, 2012, © TriplePundit
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