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CCEP Debuts Ad Campaign Promoting New Easily Recyclable Sprite Bottles

September 24, 2019: 12:00 AM EST
Coca-Cola European Partners (CCEP) has launched an above-the-line (ATL) promotional campaign to support the debut of its new, easily-recyclable, clear Sprite bottles. The campaign coincides with Recycle Week (September 23-29, 2019) in the U.K. and is supported by ATL activity which will appear on more than 6,000 display panels across the country. The ads form part of CCEP’s ongoing efforts to remove virgin plastic from circulation as it aims to double the amount of recycled PET used in all its plastic bottles, across 20 brands.[Image Credit: © Coca-Cola European Partners]
"Sprite to launch ‘Clear is the new Green’ campaign", Coca-Cola European Partners , September 24, 2019, © Coca-Cola European Partners
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