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CCEP Goes All-Natural With Capri-Sun Ingredients

July 7, 2020: 12:00 AM EST
Coca-Cola European Partners announced it has eliminated artificial ingredients – including flavors, colors, sweeteners, and preservatives – from its Capri-Sun portfolio. The Capri-Sun range – including Capri-Sun and Capri-Sun No Added Sugar – will now be made with100 percent of natural ingredients. The move will be supported by a £6 million ($7.5 million) marketing campaign later this year, using television and social media, as well as in-store materials. The Capri-Sun No Added Sugar Nothing Artificial range includes Orange and Apple & Blackcurrant.[Image Credit: © Capri Sun AG]
Liz Wells, "Capri-Sun becomes free from artificial ingredients", Talking Retail, July 07, 2020, © Metropolis International Group Limited, a member of the Metropolis Group
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