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CCEP’s Glacéau Smartwater Bottles Now Made From 100 Percent Recycled Plastic (rPET)

February 21, 2020: 12:00 AM EST
Coca-Cola European Partners (CCEP) is launching a promotional campaign to let consumers know that its Glacéau Smartwater bottles are now made from 100 percent recycled plastic (rPET) and are still 100 percent recyclable. The campaign will kick-off at the end of the month and run for three weeks across out-of-home advertising spots such as poster sites and digital screens. The move to 100 percent rPET, which includes all 600 ml and 850 ml plastic bottles, will remove 3,100 tons of virgin plastic from circulation each year.[Image Credit: © THE COCA-COLA COMPANY]
Eilis Cronin, "Glacéau Smartwater campaign highlights recyclable bottles", Talking Retail , February 21, 2020, © Metropolis International Group Limited, a member of the Metropolis Group
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