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CEO Aims For A Stronger, More Competitive Unilever

August 15, 2011: 12:58 AM EST
Unilever PLC CEO Paul Polman has overhauled his company's management structure, reorganized the "innovation team" that develops new products and production processes, and implemented a major cost-cutting campaign as he seeks to double sales and reduce Unilever's environmental footprint. The economic slowdown that began in 2008 helped Polman in implementing changes at Unilever, which is forecast to grow its sales from €39.8 billion in 2009 to more than €45 billion in 2011. Polman has continued his predecessor Patrick Cescau's "One Unilever" campaign to unify and rationalize the company's workforce and address issues created by Unilever's history as a collection of merged companies, particularly the lack of centralized management. Polman aims to enhance Unilever's ability to compete with rival Procter & Gamble, his former employer.
PAUL SONNE, "Rebuilding a Greener Unilever", Wall Street Journal, August 15, 2011, © Dow Jones & Company, Inc
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