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China Stops Coca-Cola's Bid for Fruit Juice Brand

March 19, 2009: 07:56 AM EST

Coca-Cola's £1.7bn bid to acquire Huiyan, the largest pure juice brand in China, has been halted by the country's new anti-monopoly laws brought in to meet nationalist demands. Coca-Cola has over half of the Chinese fizzy drinks market but just 10% of the fruit and vegetable juice sector. The European Chamber of Commerce in China is seeking an explanation for the deal being blocked.
Ed Kemp, "Coca-Cola bid to dominate Chinese juice market derailed", marketingmagazine.co.uk, March 19, 2009, © Haymarket
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