Chinese Shoppers See California As An Exporter Of High-Quality Foods

Food shoppers in China and Hong Kong are paying closer attention to nutrition, sustainability, safety and – logically enough – country of origin, a fact that is driving demand for better quality food products. That’s good news for California food exporters, who are perceived by the Chinese as high quality producers. California has exported about $4 billion worth of food products – fresh produce, health foods, organic foods and premium wines – to Hong Kong and China so far in 2014, a nearly 20 percent increase over 2012. Forecasters see a similar double-digit increase by the end of the year.