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“Clean Label” Appearing More And More On Foods, Despite Lack Of Standard

November 8, 2018: 12:00 AM EST
Though there is still no firm definition of the term, the “clean label” claim is joining other food marketing words and phrases like “natural” and “artisanal” on packaging. As the phenomenon grows, organizations have appeared claiming to test and certify food products and award a "clean label" seal of approval. The Denver-based Clean Label Project, for example, tests products for 130 harmful environmental and industrial contaminants and toxins, including heavy metals, pesticides, BPA, BPS, acrylamide, and melamine and its analogs. But “clean label” can mean other things as well – no artificial flavors, no artificial colors, no preservatives, and no high-fructose corn syrup – depending on the product. What may be needed is for regulators to nail down the definition of clean label so it can have some universal application.[Image Credit: © Clean Label Project]
Khalil Akhtar, "'Clean label' joins 'all natural' and 'artisanal' as the next big food marketing claim", CBC News, November 08, 2018, © CBC/Radio-Canada
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