Clean Label Frozen Treats May Lead To Sales Growth

The food industry has gotten the message from consumers that sugary, nutrition-free and calorie-packed ice cream is no longer acceptable They are now making healthier, “yet still decadent,” frozen treats, says researcher Packaged Facts. Today there are a growing number of ice creams and frozen desserts that eschew soy, gluten, artificial colors, flavors, and preservatives, and genetically modified ingredients, not to mention much less fat and sugar. Some of the new products are organic. Consumers are apparently pleased with the results. Ice cream and other frozen treats are a mature market – 85 percent of households buy ice cream routinely. Sales have been steady in recent years. But Packaged Facts says the new attention being paid to clean label frozen desserts could spark a revival of sales growth.