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Clorox Launches Online Marketing Campaign For Green Works Line Of Cleaning Products

September 5, 2013: 12:00 AM EST
Clorox Co. launched an online video series called “The Green Housewives” as part of its efforts to drive sales of its Green Works line of household cleaning products. Available on the company’s website, the video series is based on research showing that even environmentally conscious consumers do not want to be perceived by others as holier-than-thou. Market research firm Packaged Facts forecast 5 percent annual growth for the market for environment-friendly cleaning products, which is getting highly competitive as more companies, such as Seventh Generation and Method, release products, while retailers are introducing their private-label cleaners.
Lauren Coleman-Lochner , "Clorox Spoofs ‘Real Housewives’ as Green Sales Miss Mark: Retail", Bloomberg, September 05, 2013, © BLOOMBERG L.P.
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