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Clorox Strengthens Ingredient Transparency, Sustainability Initiatives

September 23, 2014: 12:00 AM EST
Catharine de Lacy, who heads Clorox’s global product safety and environmental activities, said that the company’s adoption of the Preferred Ingredient Calculator and expansion of its Ingredients Inside program to include specific fragrance components supports its ingredient transparency and sustainability goals. The action was meant to help developers consider the sustainability profiles of different raw materials and ingredient formulations. It took awhile to add fragrances to the program, she said, because they “are both a science and art” and fragrance recipes are protected for competitive reasons.
Simone Strydom, "Passing the Smell Test: Clorox Expands Fragrance Disclosure", The Clorox Company Blog, September 23, 2014, © The Clorox Company
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