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Coca-Cola Adopts New Multipack Packaging Technology In Europe

November 20, 2019: 12:00 AM EST
Coca-Cola and bottling partners Coca‑Cola HBC and Coca‑Cola European Partners announced they will begin to introduce a new multipack can packaging solution called KeelClip across Europe. The sustainability and merchandising benefits of KeelClip include complete coverage of can tops to keep them clean, finger holes to allow for easy carrying, and minimization of the amount of paper required. In response to the development, Coca-Cola HBC will invest $16.6 million into the packaging solution and will remove shrink wrap from all of its can multipacks in all European Union markets by the end of 2021, saving 2,000 tons of plastic and 3,000 tons of CO2 annually. Coca-Cola HBC plans to introduce KeelClip to its products early next year beginning in Ireland and Poland, then in Austria, Italy, Switzerland, and Romania in 2020. The new packaging will be used on all can multipacks of up to eight cans; larger can multipacks will be bound by a carton pack.[Image Credit: © Coca-Cola Hellenic Bottling Company]
"The Coca‑Cola System introduces innovative KeelClip™ packaging technology on multipack cans in Europe: a first for the NARTD industry", Coca-Cola Hellenic Bottling Company, November 20, 2019, © Coca-Cola Hellenic Bottling Company
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