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May 23, 2019: 12:00 AM EST
Kantar’s annual Brand Footprint report ranks Coca-Cola as the most-chosen fast moving consumer goods (FMCG) brand in the world for the seventh year in a row, with Pepsi and Nescafe in the top 10 at number six and seven. Sprite again came in at number 17, while Fanta was No. 33, and Lipton was No. 48. In households where the brand was purchased at least once, Coca-Cola reached 41.9 percent penetration, Pepsi 22.7 percent, Nescafe 22.7 percent, and Sprite 24.8 percent. Kantar measures brands using Consumer Reach Points (CRP), a combination of penetration, population and consumer choice. Out-of-home (OOH) purchases had a significant impact on the success of major soda brands like Coca-Cola and Pepsi because of consumer impulse purchases, according to the researcher.
Beth Newhart , "Coca-Cola, Pepsi, Nescafe top Kantar’s Brand Footprint rankings", Beverage Daily, May 23, 2019, © William Reed Business Media Ltd
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