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Coca-Cola Austria Rewards Customers Who Recycle In App-Based Initiative

November 16, 2020: 12:00 AM EST
The Vienna-based company partnered with waste management specialist Reclay Group to create a program using the Recycle me! app that awards points redeemable at restaurants. Customers who recycle their PET bottles in designated collection containers must scan a code under the cap of their bottles as they properly dispose of them. The company’s goal is to have all of their packaging returned through the motivational program.
"New app from Coca Cola Austria rewards consumers for recycling PET bottles", Packaging Europe, November 16, 2020, © Packaging Europe Ltd. A Rapid News Communications Group Company
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