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Coca-Cola Brazil Expand Commitment To Returnable Bottles

November 28, 2018: 12:00 AM EST
Coca-Cola Brazil hopes to increase the use of returnable bottles from 20 percent to 40 percent over the next two years, and has invested another $26 million to roll out universal formats with detachable labels to improve recyclability, reduce waste, and improve carbon footprint. The company launched the returnable bottle initiative in 2008 with several brands, including Coca-Cola, Grape Fanta, Sprite, and Guarana Jesus, among others. Consumers can return empty bottles to stores and receive newly filled bottles at a reduced rate. The returned bottles can be re-used 25 before final recycling. The program was launched in São Paulo and the Northeast of Brazil, and will be expanded to Rio de Janeiro and eventually  Chile, Argentina, Uruguay, Colombia and Mexico.[Image Credit: © Coca-Cola]
Kacey Culliney , "Coca-Cola Brazil wants 40 percent of its bottles to be returnable by 2020", Beverage Daily, November 28, 2018, © William Reed Business Media Ltd
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