Coca-Cola Brazil Ups Investment In Amazon Rain Forest Preservation Program

Coca-Cola Brazil says it has expanded its partnership with the Sustainable Amazonas Foundation (FAS) to further economic development and conservation of Amazonian preservation reserves. The main focus of the FAS is to generate jobs and income so that workers can guarantee their living conditions without harming the forest. Without plant coverage, desertification could leave the greatest watershed of the world unprotected. The expanded effort will put an additional $1.3 million into programs that support income generation and conservation in the Rio Negro Sustainable Development Reserve. Coca-Cola says its investment in the initiative will total $13 million by 2017.