Coca-Cola, Britvic, Other Soft Drink Companies Join UK's Industry Sustainability Initiative

UK’s Department for Environment, Food and Rural Affairs launched the Soft Drinks Sustainability Roadmap, with half of the country’s leading soft drink manufacturers and suppliers, such as Coca-Cola and Britvic, among its first partners. Aimed at reducing the soft drink industry’s environmental footprint, the study will also come up with recommendations on how to make the industry more environment-friendly. Based on analysis by consulting firm Best Foot Forward, the roadmap determined the country’s soft drink industry supply chain accounts for 4.5 million metric tons of carbon dioxide each year. It also highlights the industry’s five key impacts on the environment, such as growing and processing of fruit and sugar and packaging materials.