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Coca-Cola Envisions “World Without Waste,” Announces Recycling Targets

January 19, 2018: 12:00 AM EST
Coca-Cola CEO James Quincey says his company has “a responsibility to help solve” the global “packaging problem.” With that premise in mind, the company announced a “World Without Waste” initiative to help collect and recycle all of its food and beverage product packaging by 2030. Coca-Cola is already developing technology to ensure that all of its packaging is eventually fully recyclable. Though most of it is already recyclable, Coca-Cola plans to make bottles with an average of 50 percent recycled content by 2030. The company also wants to get consumers involved in the movement: it is enlisting the help of new regional and local partners and key customers to motivate beverage buyers to recycle more packaging.
"The Coca-Cola Company Announces New Global Vision to Help Create a World without Waste", News release, The Coca-Cola Company, January 19, 2018, © The Coca-Cola Company
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