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Coca-Cola European Partners (CCEP) Debuts Paperboard Packaging In Spain

August 11, 2020: 12:00 AM EST
The U.K.-based Coke bottler’s new CanCollar technology supports its work with Coca-Cola Company to remove all unnecessary or hard-to-recycle plastic from its portfolio. A component of its goal to eliminate the use of more than 11,000 tons of virgin plastic a year in Western Europe, the new PEFC-certified recyclable and sustainably sourced paperboard CanCollar will first appear in the Balearic Islands (Spain) in November 2020. The can ring packaging design was created through a collaboration with WestRock, a global sustainable packaging solutions company. CCEP invested €2.6 million ($3 million) in its Barcelona plant to support the initiative. [Image Credit: © Coca-Cola European Partners]
"Coca-Cola European Partners delivers a first in Europe through the introduction of CanCollar technology", Coca-Cola European Partners, August 11, 2020, © Coca-Cola European Partners
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