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Companies Can Benefit From Keen Consumer Awareness Of Sustainability Issues

February 4, 2015: 12:00 AM EST
A study by researcher NMI finds that consumer awareness and attitudes toward sustainability and green brands are at an all-time high. According to NMI, companies can benefit from this increased awareness, though calculating the benefit may be difficult. Nevertheless, consumers who know a company is conscientious in health and sustainability are: more likely to try its products or services (58 percent); more likely to buy repeatedly (53 percent); more likely to tell friends and family about the company (45 percent); and are less concerned about price (30 percent). What’s tricky, NMI says, is measuring the actual impact of these attitudes on a company’s bottom line.
"What consumers really think about sustainability", NewHope360.com, February 04, 2015, © Penton
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