Companies Can Benefit From Keen Consumer Awareness Of Sustainability Issues

A study by researcher NMI finds that consumer awareness and attitudes toward sustainability and green brands are at an all-time high. According to NMI, companies can benefit from this increased awareness, though calculating the benefit may be difficult. Nevertheless, consumers who know a company is conscientious in health and sustainability are: more likely to try its products or services (58 percent); more likely to buy repeatedly (53 percent); more likely to tell friends and family about the company (45 percent); and are less concerned about price (30 percent). What’s tricky, NMI says, is measuring the actual impact of these attitudes on a company’s bottom line.