A ‘plastic-free’ Trust Mark has been launched to advise shoppers on the material used to package food and drink, as part of initiatives to cut the use of plastic in packaging. It was created by environmental group A Plastic Planet. Iceland is the first British retailer to adopt it, and it plans to use on its own-label products as part of its pledge to stamp out single-use plastic packaging by 2023. Beverage brand Teapigs will also display the Trust Mark on its packaging, and Dutch supermarket chain Ekoplaza is another early-adopter. It is the first retailer to build plastic-free aisles in its supermarkets.