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Competitive Pricing Fuels Growing Interest In Organic Specialty Salads

July 21, 2010: 09:46 AM EST
Though it’s a major struggle for California’s organic farmers to keep costs reined in, competitive prices are helping to build consumer demand, and thus increased shelf space, for organic specialty salad components like mixed baby greens and baby spinach. Several of the state’s organic farms report steady and even increasing sales at the retail level and in the foodservice space. That follows the national trend reported by Nielsen Co, which reports that organic products have grabbed a 46 percent share of specialty salad sales. “We think it’s because we’ve been able to get organic salads on shelf more or less within about 25% of the price of conventional,” a spokesman for one large organic producer says.
Don Schrack, "Even supply, aggressive pricing help organic sales remain steady", The Packer, July 21, 2010, © Vance Publishing Corp.
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