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Consumers Expect Colors – Artificial Or Not – In Their Foods

December 11, 2018: 12:00 AM EST
Colors are important to food companies because, apparently, they’re important to consumers. Though big food companies like McDonald’s and Kellogg have promised to get rid of artificial dyes, they continue to use – or have reinstated – colorings because consumers want them. General Mills, for example, eliminated artificial colors from Trix, it added them back in last year after consumers demanded a return to the “classic” look. The cheddar cheeses sold by Boar’s Head, Cabot, Kraft, and Tillamook contain annatto, a plant extract commonly used for color.  Because salmon buyers expect salmon to be pink, farmed salmon is often fed synthetic astaxanthin, a version of a naturally occurring compound. It makes economic sense: darker salmon commands an extra 50 cents to $1 per pound when offered next to lighter salmon.[Image Credit: © Hans Braxmeier from Pixabay]
Candice Choi , "Artificial dyes fading, but food will still get color boosts", Associated Press, December 11, 2018, © The Associated Press
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