Consumers From Developing Countries More Likely To Buy Products With Sustainable Packaging Than Developed-World Consumers, Tetra Pak Study Shows

In developing countries, an average of 78 percent of consumers frequently, sometimes, or occasionally purchase products with environment-friendly packaging, according to packaging company Tetra Pak. Results of the company’s research indicated developing countries outscored their developed counterparts in five of six categories in the environment survey, with an average of 71 percent of developed-market consumers purchasing products with sustainable packaging. Also, 72 percent of consumers from developing markets frequently, sometimes, or occasionally buy an environment-friendly product even if it costs more, compared with an average of 55 percent of consumers from developed countries.