Danisco Unveils Pine-Derived Plant Sterols For Health Supplements Making Cardio Claims

Danish food ingredient supplier Danisco has launched a new brand of sterols derived from a sustainable pine source and designed for food and dietary supplements that target cardiovascular health. According to the company, PinVita phytosterols lower the level of unfavorable LDL cholesterol in the blood by reducing cholesterol absorption. PinVita’s easy-to-formulate, ready-to-use solutions are available for applications such as dietary supplements, fats and oils, dairy and bakery products. The company says free and esterified formats of PinVita have limited impact on the taste, texture and appearance of the final consumer product. The PinVita plant sterols are suitable for allergen- and GMO-free products as well.